By late June, the film market was in chaos. Thanks to Book Realm and Spirited Away throwing a wrench into the works, the July Summer Vacation Slot had become a terrifying battlefield!
The four big-budget films opening on July 10 had a combined investment of well over 1.7 billion yuan, once their production companies added the extra money for ticket subsidies!
Meanwhile, the low-budget films opening the same day, each made for only tens of millions, were all but certain to become cannon fodder!
After all, in the money war waged by those four major productions, the smaller films could pour money into promotion, but it would have no effect. The four films had practically monopolized every major promotional channel in the market!
To put it plainly, this was a contest of money: you got what you paid for. But Chu Yu wasn't afraid of a war of financial attrition! He had no debts, had signed no betting agreements, and had no investors breathing down his neck. He had nothing to worry about! All he had was the huge amount of money he'd accumulated over six or seven years from the profits of his steadily growing body of work!
As a result, although GT Animation Company was based on Japan Island, its promotional campaign in Dragon Country had nearly all three competitors beat!
Movie theaters, subway entrances, animation websites, variety shows, ticketing apps, comic conventions... Spirited Away's promotional posters and staff were everywhere!
Even Tianxing was taken aback, let alone the production companies behind Gun Soul and Luo. Was GT Animation Company crazy? At this rate, its 450-million-yuan investment might not be enough!
Huang Ming and his team spared no expense in snapping up the best advertising spots and time slots. That's right—they snapped them up! The film industry's advertisers