30 Million, 150 Million, Stock Price Soars 32%! Tang Long Makes Stockholders Rich!

Just when Wang Wen was at his wit's end regarding the negotiations.

Diletta intervened in time.

I don't know how I got the information, but I contacted Wang Wen and she said she could handle this matter.

Wang Wen was skeptical, but as instructed, he left his entourage behind and went to Manchester alone at the address she gave him.

As soon as he arrived at the door, he saw Tang Long push the door open and greet him with a smile.

"Ah! Tang Long!"

Wang Wen couldn't help but shout it out, stepping forward to tightly grasp Tang Long's hand, and the two exchanged pleasantries.

"Tang Long, I'm so glad to finally meet you! I'm a huge fan of yours. I've seen two of your matches live, and I've watched your amazing performances on TV countless times!"

Tang Long did not know Wang Wen, but Wang Wen was very familiar with Tang Long.

He not only watched two of Tang Long's matches live, but also saw him frequently on television and in the media.

His special trip from Beijing to UK was to secure the UEFA Champions League broadcasting rights for CCTV, but the underlying reason is none other than Tang Long's enormous influence in China.

"Finally, I've met you in person! You're even more handsome than you look on TV!"

Wang Wen was so excited that he became somewhat incoherent. Looking at the person who had helped him rise from director of CCTV-5 to director of the CCTV Sports and Youth Program Center, the story of the Coppa Italia final came flooding back to him.

For a moment, she didn't even notice Diletta and the other man beside her.

Tang Long introduced the two men to Wang Wen.

"Director Wang, let me introduce you. This is Diletta; we owe our success to her matchmaking. This is Li-Ning, the gymnastics prince."

Wang Wen then came to his senses and looked closely. He saw that Diletta had an elegant figure and her eyes revealed shrewdness and competence.

Li-Ning, though not tall, exudes a unique athletic aura and wears a gentle smile.

After Tang Long acquired 90% of his image rights, Diletta, entrusted by Ronaldo, became Tang Long's manager in terms of personal advertising and sponsorships.

Not long ago, Li-Ning Group took the initiative to approach Tang Long, expressing its strong desire to become the exclusive sponsor of Tang Long's personal sneakers.

Tang Long's connection with Li-Ning sneakers dates back to last season, to the crucial away game between Manchester City and Inter Milan.

That day, Inter Milan's home Stadio Giuseppe Meazza, turned into a rotten vegetable patch. Heavy rain poured down, and the stadium surface was soaked and became muddy.

The FG-grade boots, which are designed for dry surfaces, are completely ineffective on these pitches, and Manchester City's players urgently need to switch to SG-grade boots, which are suitable for slippery surfaces.

Manchester City staff raced against time, frantically searching through various shopping malls in the surrounding area, and found all sorts of SG sneakers.

Tang Long received a pair of size 42 Li-Ning SG basketball shoes. The moment he put them on, he felt as if they were custom-made for his feet, with maximum comfort.

In that match, Tang Long, with his outstanding skills and these powerful cleats, broke through the opponent's defense time and time again, ultimately helping Manchester City to a successful away victory against Inter Milan. That match became one of the classic battles in Tang Long's professional career.

Therefore, when Li-Ning Group expressed its intention to cooperate, Tang Long did not hesitate at all, and the two sides hit it off immediately!

The negotiations went very smoothly, and they reached an agreement immediately!

Li-Ning Group agreed to provide Tang Long with an annual sponsorship fee of 30 million RMB, allowing him to wear exclusively designed Li-Ning shoes in his matches in the Premier League and the UEFA Champions League.

However, while Diletta was busy advancing cooperation with the Li-Ning Group, she accidentally learned that CCTV had sent Wang Wen to Sky Sport' London headquarters to negotiate the domestic broadcasting rights for the UEFA Champions League, and that the negotiations had reached a stalemate.

Sky Sport made an exorbitant demand, with the price being unacceptable to CCTV.

Diletta astutely realized that this might be a good opportunity to integrate resources and achieve a win-win situation for all parties!

This is an opportunity that should not be missed, especially for enhancing Tang Long's influence in China.

Therefore, she decisively slowed down the negotiations with Li-Ning Group and carefully planned this meeting in Manchester.

In Tang Long's living room, several people sat together.

Diletta spoke first, her tone firm and confident. "Mr. Wang, I am well aware that Sky Sport's asking price is outrageous. Although there is still room for negotiation, the final price will definitely be very high. However, the Li-Ning Group can help you solve this problem."

As she spoke, she looked at Li-Ning, her eyes filled with unspoken understanding.

Li-Ning nodded slightly, a kind smile on his face, and looked at Wang Wen, saying:

"Director Wang, I know that CCTV is under considerable financial pressure in acquiring the UEFA Champions League broadcasting rights, and our Li-Ning Group is willing to provide assistance. However, we have a condition: we must have exclusive naming rights during the broadcasting process, the kind of comprehensive naming rights."

Upon hearing this, Wang Wen was first taken aback, then a hint of surprise flashed in his eyes, and he sighed inwardly:

"Oh dear, why didn't I think of that? If we want to buy broadcasting rights, we can just ask a big spender for help! Such a simple and effective method, how come I never considered it before!"

Thinking about this, he couldn't help but feel a little annoyed.

If he didn't need someone to introduce him and went to find them himself, he might have gotten even more kickbacks... But the situation was urgent, and Wang Wen didn't want to leave empty-handed, so he simply pinned all his hopes on the Li-Ning Group.

The negotiations began at Tang Long's home in Manchester.

The following day, accompanied by Dierta, Wang Wen and Li-Ning set off for Sky Sport headquarters in London.

Thanks to Diletta's connections, they bypassed the usual hierarchy and went directly to the director of Sky Sport.

As the saying goes, it's easier to see the King of Hell than to deal with his underlings!

After a fierce competition among several high-ranking officials, both sides achieved a satisfactory result.

CCTV's broadcasting rights for the UEFA Champions League have been drastically reduced from the exorbitant $500 million demanded previously to $150 million, while the contract term remains at three years.

This price is within a reasonable range and is basically the same as in other Asia countries, such as Japan South Korea.

And 90% of these costs are borne by the Li-Ning Group!

The Li-Ning Group also made demands of CCTV.

That means when multiple matches conflict in the same time slot, they are required to prioritize broadcasting Manchester City's matches.

Wang Wen clapped his hands and laughed at this request.

Upon hearing this request, Wang Wen couldn't help but clap his hands and laugh, excitedly saying, "President Li, don't worry! Even if you hadn't mentioned this, that's what I was planning to do! Tang Long plays for Manchester City, so Manchester City's matches will definitely get a lot of attention, and priority broadcasting is a given!"

The announcement of the broadcasting rights agreement was like a lightning bolt piercing the calm night sky, triggering an unprecedented storm in the business and sports fields.

[Official: Li-Ning becomes Tang Long's exclusive sneaker sponsor]

[Official: Li-Ning becomes the exclusive advertising sponsor for CCTV's UEFA Champions League matches]

Li-Ning Group played an indispensable role as a key financial contributor in this project.

On the first trading day after the announcement, the share price of Li-Ning Group on the electronic screens in the trading hall of the Hong Kong Stock Exchange seemed to come alive, climbing rapidly all the way up!

The single-day increase reached an astonishing 32%!

This figure instantly caused a stir in the entire trading hall!

Those shareholders who had heavily invested in Li-Ning stock beamed with barely suppressed joy.

Some of them excitedly patted their companions on the shoulder, expressing their gratitude with great emotion;

Some stared intently at the screen, their eyes gleaming, as if they couldn't believe their good fortune.

Some shareholders even embraced and wept in the lobby, celebrating their correct decision.

In stark contrast are those stock market investors who hesitated when making investment decisions.

They looked frustrated, repeatedly slapping their heads and muttering to themselves:

"If only I had been more decisive back then and bought more Li-Ning stock, I'm so angry!"

Their eyes were filled with regret and resentment; they could only watch helplessly as others reaped wealth, leaving themselves stuck in the same place filled with remorse.

Analysts from major securities firms have focused their attention on Li-Ning Group, conducting in-depth analyses of its future development trends.

HY Securities analysts pointed out in a research report that Li-Ning Group has developed rapidly in recent years, and the signing of Tang Long and sponsorship of CCTV's UEFA Champions League broadcast have injected a strong boost into its development!

Tang Long, a rising star in the football world who combines personal image with outstanding skills, has a huge fan base worldwide and is especially influential in China.

His image aligns perfectly with the sporting spirit advocated by the Li-Ning brand, and his endorsement will undoubtedly greatly enhance Li-Ning brand's awareness and reputation among young people and sports enthusiasts!

Analysts predict that with Tang Long frequently appearing in Premier League and UEFA Champions League matches wearing Li-Ning's exclusive design shoes, sales of Li-Ning shoes are expected to increase significantly in the short term, driving up sales of the entire sports equipment product line.

ZX Securities' research report emphasized the significant benefits brought by sponsoring CCTV's UEFA Champions League broadcasts.

The report points out that brand exposure is crucial in the highly competitive sporting goods market.

As the largest media platform in China, CCTV possesses an unparalleled audience base and reach.

After Li-Ning Group secured the exclusive title sponsorship rights for the UEFA Champions League broadcast, the frequent brand exposure during the broadcast will help Li-Ning's brand image penetrate into countless households.

Market research data shows that the UEFA Champions League matches have consistently enjoyed high viewership in China, especially Manchester City's games, which receive even more attention due to Tang Long's presence!

The combination of Tang Long UEFA Champions League represents a significant commercial opportunity for the Li-Ning brand. This means the brand will frequently appear before a massive audience, leading to exponential growth in brand awareness and influence!

Aside from stock market investors, football fans were also completely ignited by this news!

When they learned that CCTV had successfully secured the UEFA Champions League broadcasting rights and would give priority to broadcasting Manchester City's matches, countless fans flocked to the CCTV building like a tidal wave.

It was midday, and the sunlight shone on the crowd, illuminating their excited faces.

Among the crowd were elderly fans with gray hair, waving Manchester City flags that had been with them for many years;

Young students were jumping excitedly, their national flags fluttering in the wind.

The most eye-catching items were the huge posters of Tang Long.

His image of raising his arms in triumph after scoring a goal was particularly striking in the crowd.

A long banner was held high, which read, "[Think what the people think, worry about what the people worry about]!"

Another banner flies by!

[Tang Long, the hope of the whole village! Win the UEFA Champions League!]

The fans chanted slogans and waved their flags, their voices merging together in a deafening roar.

Clearly, compared to watching LeTV's live stream on their phones, most people still prefer sitting on the sofa and watching on a large TV!

Wang Wen stood in front of the office building window, looking at the eye-catching banner downstairs, hands on his hips, looking incredibly spirited!

"It's unbelievable! Back then, they were holding up banners and cursing us for not giving them the broadcast rights. Now that they've got the broadcast rights, they're holding up banners and praising us. It's like their luck has turned around! Haha, this deal was a great one. The leaders at the station must have noticed. In a few years, the position of deputy director will definitely be mine!"

Meanwhile, inside LeTV's office building, a chorus of lamentations filled the air.

They never dreamed that Sky Sport would subcontract the UEFA Champions League broadcasting rights in China to CCTV again.

How could a small company like LeTV compete with CCTV, which has a wide distribution network and a large audience?

The boss, Jia Yueting, was so angry that he slammed his fist on the table and stood up!

"Shady businessmen! Sky Sport is a bunch of dishonest and unscrupulous businessmen! When we were negotiating, they said they would only sell us the broadcasting rights, so how come they went back on their word after only a little over a month into the season? People who don't keep their word will always suffer in the business world, humph!"

Mr. Jia immediately convened a shareholders' meeting.

At the shareholders' meeting, he was full of enthusiasm and announced a bombshell that left the attendees speechless.

"As you all know, CCTV's sudden takeover of the UEFA Champions League broadcast has dealt us a heavy blow!"

"But what I want to say is that LeTV's future will never be limited to the small entertainment industry. We must enter the automotive field to truly make the company bigger and stronger, and not be fooled by such people!"

"Therefore, I announce that LeTV is transforming into a car manufacturer! We aim to be the first new force in the internet industry to manufacture cars!"

"I'm going to the United States to attract investment. I'll probably be back next week. Just wait for my good news!"

Having said that, he stood up, flicked his sleeves, and left, leaving the crowd bewildered.

At the same time, the online world was in complete uproar.

On Weibo's trending topics list, [Tang Long] unsurprisingly topped the list.

The related topic garnered hundreds of millions of views in just a few hours, and the comment section was buzzing with activity!

Fans left messages, sharing their anticipation for Tang Long's match.

"I've been waiting for so long, and I'm finally going to see Long Ge's amazing performance in the UEFA Champions League on CCTV this season! I'm so happy!"

Some netizens commented, "Li-Ning's move was amazing! I'm definitely a fan now! I'll choose Li-Ning for all my sportswear from now on!"

Meanwhile, other domestic sportswear brands such as Hongxing Erke, Anta, and 361° are extremely frustrated.

Li-Ning got this opportunity for nothing!

Although $150 million is not a small amount.

However, the single-day increase in Li-Ning's stock price was far more than just a small amount of money; they made a fortune!

More sports companies began sending representatives to Manchester.

Everyone wants to capitalize on Tang Long's enormous commercial influence and get a piece of the pie!

For a time, Tang Long became a darling of the business world...