Nike's Ultimate Move, Two Brands to Battle for a Hundred Years to Come!

"Mr. James, Mr. Paul, Ms. James."

Falk wore a professional yet sincere smile. Without beating around the bush, he got straight to the point. "I'm here today on behalf of the Li-Fly brand, bringing our utmost sincerity."

He pushed an exquisitely bound contract to the center of the table.

"We all know that LeBron possesses unparalleled talent. He is destined to become the future face of this league. Li-Fly hopes to establish the closest possible partnership with him before he enters the NBA."

Rich Paul picked up the contract. After just one glance, his pupils abruptly contracted.

The terms of this contract were unprecedented!

It was not merely a sneaker endorsement deal; it was more like a comprehensive life investment plan.

The contract spanned ten years, with an astronomical total value and a large number of incentive clauses.

For example: a bonus for winning Rookie of the Year, a bonus for being selected as an All-Star, a bonus for winning MVP, and an even more staggering bonus for winning a championship.

More importantly, Li-Fly promised to assemble a dedicated commercial development team for LeBron James, responsible for all his future business activities.

Furthermore, Li-Fly would fund him in establishing a personal foundation, helping him fulfill his wish of giving back to the community.

This went far beyond the scope of a "rookie expectation contract."

It represented Li-Fly's willingness to gamble the future of the brand on investing in a high school student not yet sixteen years old.

"Mr. Falk," Gloria asked excitedly, "why? Why are you willing to give LeBron so much? He... he's still just a child."

Falk smiled at LeBron. In the boy's eyes, he saw maturity and determination far beyond his years.

"Because our boss, Mr. Li Fei, saw the future in him." Falk's voice was deeply