Ch. 403Changing the Release Date
Universal debated whether to keep The Bourne Identity 2's July release or avoid competing with Pirates of the Caribbean 2, and Richard moved the film to November 12. At Echo Pictures, Robert celebrated the open August release window while Irene reviewed Brokeback Mountain's filming report.
- Cole argued that changing the release date would waste promotional spending and make Universal look weak.
- Karen said Pirates of the Caribbean 2 was likely to dominate theaters and that moving The Bourne Identity 2 would protect its profits.
- After weighing the arguments, Richard ordered Universal to move The Bourne Identity 2 from July 23 to November 12 and fund replacement publicity.
- Universal announced the new date and told theaters to adjust their booking plans.
- Robert told Irene that Universal had moved its film, leaving Echo Pictures with an open August window, and Irene responded that studios followed profit over pride.