Apple headquarters, it's time for the semi-annual report meeting again.
Although Jobs has taken a back seat, the founder's desire to control the company has become extremely high after experiencing betrayal.
If he had not been sentenced to death before, he would not have given up his position as CEO.
Now that he is healthy again, he has decided to take back control of the company.
The first step now is to start with the company's finances and products.
The financial director said, "This quarter, iPhone sales increased by 18% year-on-year, in line with expectations. IPad sales fell short of expectations. Among all businesses, the third-party accessories track experienced abnormal growth."
Jobs frowned and asked, "I don't remember laying out third-party accessories."
Jobs Instead of feeling joy, he felt a crisis.
Someone is doing something under his nose!
This is not a good sign and must be nipped in the bud!
The financial director reported, "It is a mobile power supply category, and you personally took the lead in approving it."
"Many people were opposed to it at first, but your foresight once again proved us wrong."
"DYB alone has captured 78% of the global market share in 6 months, North America's market share has exceeded 85%, its net profit in a single quarter is US$2.6 billion, and its growth rate is still rising."
Jobs once suspected that he heard it wrong.
DYB... why haven't you heard of this brand?
However, everyone looked at him with admiring eyes. Jobs could only suppress his curiosity, motioned for the other party to continue, and gave instructions:
"Expand, I need to know all the details."
Everyone has no doubts about him. After all, Jobs has always been a strong person and doesn't like to follow routines.
The operations director was already prepared for this.
"Mr. Qiao wants us to learn from successful experiences. Fortunately, I was prepared."
The operations director spoke confidently, "At first, according to Mr. Qiao's instructions, we only promoted it in offline stores."
"Through sales and feedback from front-line store staff, we collect customer information and suggestions in a timely manner, and then provide feedback to suppliers so that they can make improvements and quickly iterate and update."
"Introducing a series of mobile power supplies that meet the needs of different target groups."
The operations director became more and more excited as he talked. "The best thing is that this supplier's response speed is ridiculously fast. Any request we raise, they can complete the finished product iteration in up to three days!"
"When I contacted them, I always felt that they didn't seem to regard this business as their main business at all, and they never took the initiative to contact us."
Jobs finally came to his senses. Half a year ago, he casually agreed to let Fu Haoran's products enter the offline store. At that time, he just wanted to send the other party off. Who would have thought that his words were taken as an imperial edict?
Actually invested manpower and material resources!
This totally goes against his original intention!
But Jobs couldn't show his anger, because everyone regarded him as a "god", so they carried out the plan mindlessly.
If this effort is denied, what will the people below think?
Jobs could only force a smile and cast admiring glances.
The operations director who received the affirmation even more enthusiastically introduced:
"With our joint efforts, this series of products currently includes mobile phone back clip power supplies, outdoor backpack power supplies, home emergency models, and the popular AirDesk desk."
"Wait a minute, tell me why they became a hit, and... what's going on with that desk?" Jobs held back to keep the veins on his forehead from popping out.
The operations director apologized and said, "It was my mistake. Let me talk about the AirDesk desk first. This product has built-in wireless charging function and a transparent smart screen, which can monitor user activities and provide feedback."
"This AirDesk is not only a functional desk, but also incorporates many innovative technologies."
"The most eye-catching one is its tracking wireless charging function, which enables the induction coil to intelligently identify and automatically find devices that need to be charged placed on the table, achieving an efficient and convenient charging experience."
"In addition, when a device is fully charged, AirDesk can automatically switch to the next device that needs charging to ensure continuous power supply."
"The most important thing is that the smart desktop can connect and control all our smart devices, and can also project."
"Of course, I personally feel that the most successful part is that it integrates smart speakers into it, realizes voice control, and fills in our shortcomings."
"Now, major financial and technology companies are using this smart desk, and Wall Street is our loyal user."
"According to their feedback, our smart desk is no less than an intern secretary."
Jobs waved his hand and said, "Tell me about other situations, why mobile power supplies... are so popular."
Everyone was in awe, the founder who opened up a new track actually had no interest in new products.
But it's normal to think about it. Smart desks are expensive and destined to be a niche product.
Although the unit price of mobile power supplies is low, they are electronic fast-moving consumer goods with huge demand.
As expected of Gang Leader Qiao, he has a unique insight! Why didn't we think of it?
The operations director did not dare to neglect, and quickly introduced, "The success of the mobile power supply is because the battery life of our iPhone cannot make up for daily use, and it does not support fast charging. The mobile power supply fills these pain points."
"So, now mobile power supply has become a must-have for us fruit fans."
Jobs's brain hurt so much that he felt like he had shot himself in the foot.
"Then why don't we make large-capacity batteries? Not fast charging?" Jobs asked with a livid face.
"This..."
Everyone looked at each other, unable to answer.
According to normal logic, shouldn't we make up for whatever is missing?
The product is defective and cannot be repaired.
The conference room fell silent for a moment, and no one dared to answer the phone.
"I know, sir."
Everyone looked over and found that the speaker was CEO Cook.
Cook answered confidently, "You said that Guofan is for education, not for giving users whatever they want."
"The iPhone's thin and light design and one-piece body feel are always more important than battery life."
"What users have to do is to adapt to Apple, not let Apple adapt to them."
"Of course, there is a market only when there is demand. Only when the battery life is insufficient, consumers are willing to pay more..."
Cook boasted, and everyone suddenly woke up.
Yes, why didn't we think of that?
Finally, Jobs interrupted Cook's talk, "Okay, everyone else is going out, Cook stays."
No one thought much about it, after all, Cook was the successor personally selected by Jobs.
After everyone left, Jobs could no longer suppress his anger and ordered:
"Immediately! Remove all DYB products from the shelves! Clear them out of Apple stores!"
"This..." Cook Although he didn't know why Gang Leader Qiao was so angry, he still told the truth, "Sorry, sir, I'm afraid I can't do it."
"What?!" Jobs Besides anger, he was also more afraid.
The successor he selected with his own hands has become stiff and doesn't listen to his orders?!
Cook quickly explained, "Sir, our president used a DYB mobile power supply at a press conference not long ago."
"And he publicly praised this as the pride of Amerikan manufacturing industry, and he suggested that everyone should have one."
"If we remove our products from the shelves now, we will be slapping the president in the face. The president will definitely think that we are against him."
"Secondly, DYB does not rely on our channels now. Amazon and Walmart supermarkets have their products, so we don't have to worry about channels at all."
"Consumers only recognize their brand, and our removal from the shelves will not affect them at all."
"In addition..." Cook said tangledly, "The board of directors is very dissatisfied that we did not allow DYB to OEM. They asked to negotiate exclusive OEM cooperation with DYB, and even wanted to acquire their battery technology."
After Cook finished speaking, he quietly glanced at Jobs's face and silently added in his heart: You really hit the wall this time.
Jobs slumped back in his chair, and what he said half a year ago flashed through his mind - the industry ceiling is very low...
Now he just felt like his face had been slapped hard, and it was burning badly.
What's even more disgusting is that he couldn't even find a reason to remove it.
There is no OEM, no breach of contract, and no quality issues. The company is selling like hot cakes purely on its own ability.
The little "favor" he gave casually at the beginning has now become a knife piercing his heart.
A nauseating feeling of digging a hole and jumping into it by myself, holding my nose and jumping into it, went straight to the top of my head.
"Then find suppliers to replace them!" Jobs was angry.
"We are considering..." Cook said bravely, "We have searched all over Samsung, Panasonic, and LG. No manufacturer in the world can produce the energy density and safety of DYB."
"And they have no shortage of customers at all. Samsung, Motorola, and even the military are looking for cooperation with them, and they don't care about our orders at all."
Jobs was silent for a whole minute, and finally waved his hand. "You can go out too, I want to be quiet."
Soon he was the only one left in the conference room.
He crumpled the financial report in his hand into a ball, unfolded it, crumpled it into a ball again, and finally smashed it against the wall.
Finally, he dialed Cook and gritted his teeth and said, "We agree to DYB's OEM cooperation, but the condition is that we must get priority supply rights."
After hanging up the phone, Jobs looked at Silicon Valley outside the window and suddenly smiled, but this smile was uglier than crying.
When he painted a cake for Fu Haoran, he wanted to see the other party fall into a pit.
Only now did he realize that he was the one who fell into the pit and couldn't climb out.
He suddenly grabbed the phone on the table and shouted angrily into the receiver, "Check! Check DYB's bottom for me! Where did the technology come from!"
San Francisco Airport, Tom rushed out dragging their suitcases, jumped into the rented pickup truck, and stepped on the accelerator to the floor.
He is an analyst who just joined Goldman Sachs. He has been working for three months and has not worked on any big projects.
This time Wall Street wanted to check the details of DYB like crazy. The experienced fans all thought that this unknown brand had no financing plan, no intention to go public, and no institutional endorsement. They were worried that it would be a waste of time to go there, so this chore fell on him.
Tom doesn't mind this, he himself is a loyal user of DYB.
He carries two DYB backpack power supplies in his backpack. When traveling for projects, he doesn't have to look for sockets for a week. Almost all his friends and colleagues around him have one.
He was also curious about how a brand that became popular all over the world couldn't even find the address of its headquarters, but only listed a Montana Yellowstone farm.
Tom While driving, he remembered the ridicule of his colleague before going out. "What kind of tricks can a person selling mobile power supplies have? The marginal utility of that thing is limited, and the market ceiling can be seen at a glance."
"Even if it is listed on the market, the stock price will not rise. It is not a good target."
At that time Tom nodded in agreement.
Now looking at the coordinates on the navigation system getting closer and closer to the destination, he suddenly felt unsure.
Especially when the two sides changed from bustling towns to endless Gobi and farms, Tom was even more outrageous.
"What company would come to such a remote place?"
The pickup truck drove on the highway for more than three hours, going further and further off the road.
The two sides have changed from bustling towns to endless Gobi and farms, with even a decent gas station being rare.
Tom looked at the navigation and saw that the nearest international airport was already 200 kilometers away, and couldn't help but curse.
How could a factory making billions of dollars a year be hidden in a place like this where birds don't poop?
He turned into the Yellowstone Town gas station, jumped out of the car and asked the old man who was cleaning the car for directions, "Hello, do you know where the DYB factory is?"
Without even raising his head, the old man wiped the wheels with a rag and pointed impatiently to the north. "You can see it just after you turn over the hillside ahead."
Tom thanked him, jumped in the car and continued driving.
He thought it was very close, but after driving for more than 20 minutes, the hillside was still in front of him.
If trucks hadn't passed by from time to time, Tom would have doubted whether he had been deceived.
When the pickup truck finally turned over the hill, he slammed on the brakes and the tires screeched on the ground.
On the endless Gobi, a super factory rises from the ground.
The silver-gray steel structure factory building stretches as far as the eye can see, covering an area of 1,200 acres, equivalent to 110 standard football fields.
There is a long queue of freight trucks in the factory area, one after another coming in and out. The roar can be heard hundreds of meters away, and the scale is even more spectacular than the entire Yellowstone Town.
Tom was stunned on the spot, unable to regain consciousness for half a minute.
He has investigated the top factories of Toyota, and has been to the Germany factories of BMW and Mercedes, but he has never seen a super factory with such a terrifying scale.
Suddenly, Tom realized that the brand hidden in Gobi was not a small start-up company at all, but a giant that was unknown to outsiders.
"Wait a minute, for such a huge company, they can't possibly just want to sell mobile power supplies. If I can negotiate a cooperation, wouldn't I be able to reach the top in one step?"
His hands holding the steering wheel were shaking, not because he was nervous, but because he knew that he might have picked up the biggest case in his life.
Tom seems to be able to see himself becoming Wall Street's rising star investment manager!