Yukinoshita's Correction Method Chapter 196
As for the effect... in the blink of an eye, many passersby stopped to watch, and some even took out their phones to take pictures.
The father, Yukinoshita, seemed a little hesitant to look at the young man beside him.
"Hmm..." the boy murmured, "As expected, geniuses always think alike."
Yukinoshita's father. "..." What a fine young man!
Chapter 364 Easy to Understand
"A bubble tea shop?" Haruno Yukinoshita held her phone in one hand, while leisurely examining her fingernails with her other hand, fingers spread wide. "The rest is his job, of course I'm not worried—I'm not Little Yukino."
His gaze swept through his fingers and landed on Yukino Yukinoshita, who was frowning as she looked at her phone.
Haruno Yukinoshita's smile deepened.
"Yukino?" Yukinoshita's father pressed, "What's wrong with Yukino?"
"Arguing with people online," Haruno Yukinoshita chuckled, "Puffing away."
Yukino Yukinoshita looked up from her phone screen and glared at her irritably.
Is Yukino arguing with people online?
In Yukinoshita's father's memory, his second daughter didn't seem like the type to do such a thing.
This sudden turn of events... there's only one possibility.
A possibility that an elderly father might not be willing to accept.
After ending the call with his eldest daughter, Yukinoshita's father opened his phone and searched...
As expected, there were many online discussions mocking Cloud Snow Tea.
When you feel stupid, take a look at Cloud Snow Tea, which is located across from Starbucks.
<Cloud Snow Tea? Reheating Old Food! Milk Tea, a Fleeting Trend During the Bubble Economy, Now Faces Starbucks>
<Is Cloud Snow Tea's opening day already a countdown to its grand opening or just a countdown to its business opening?>
The responses were almost all direct and specific denials, offering reasoned and well-founded criticisms of this perplexing behavior from various perspectives.
The only slightly more subtle example is "an overconfident stall attempting to challenge the industry leader."
Was this the style of news reporting in Chiba Prefecture before?
The second daughter was probably refuting these claims... for her sister's boyfriend.
Yukinoshita himself down, the father went into Starbucks, ordered a coffee, and sat down by the window.
[Cloud Snow Tea: Only 2 days until opening!]
Originally, I wanted to come here to see my eldest daughter's business partner, the person my second daughter cares about, and... my father's formidable rival.
Ideally, we could exchange a few words and gain some in-depth understanding.
Instead of meeting the person, I was silently slapped in the face.
He was still babbling on, offering advice and guidance to outstanding young people.
The eldest daughter's business partner had already begun taking action.
In this way, you won't be able to understand your formidable rivals, and you won't even be able to impress outstanding young people you happen to encounter.
So he came again.
One option is to wait patiently for the right opportunity to encounter that formidable rival.
Secondly, it demonstrates its strength and wins over outstanding young people to work for it.
He was unshaven, his hair was disheveled, his suit was wrinkled, and he wore sunglasses to hide his face as he shook his head and sighed.
Although Yukinoshita's father's acting skills did not improve, his emotions became increasingly rich.
Fallen leaves drifted down, scattering across my face; my daughter's rebellion broke my heart...
"Welcome, sir." A familiar voice rang out, along with a cake on the table. "What's troubling you?"
"Yunshan," Yukinoshita's father said earnestly, "I'm worried about that shop."
"Hasn't that shop already acted according to your plan?" the boy asked curiously. "What's there to worry about?"
"Although I've never met the store manager, this location... suggests it's a young person." Yukinoshita's father tapped the table lightly. "The deliberate choice of being opposite Starbucks is clearly an attempt to create an image of Starbucks as a formidable rival, thereby quickly elevating its own status. Also... do you have any other ideas?"
"Starbucks's location is a carefully calculated prime location with high foot traffic. Opening a store across the street allows us to capture its natural customer flow at zero cost." The young man pondered for a moment, "By projecting a challenger image, we can attract young people who crave novelty and go against the grain, quickly establishing brand recognition. The media naturally focuses on the conflict narrative of [new beverage versus coffee], which can save on initial promotion costs."
This young man... Yukinoshita's father was truly taken aback by the abilities he displayed.
When he was that age, he was still playing mahjong at the mahjong parlor.
This young man was actually able to provide an analysis result sufficient to pass the interview.
If the manager of Cloud Snow Tea were here, that's probably all he would say.
"Exactly," Yukinoshita. "If this shop hadn't done what I mentioned yesterday, I wouldn't be so regretful. But if they did, and then failed to notice the risks behind this strategy... that would be a real shame."
"You mean...?"
"The advantages you mentioned are a double-edged sword," Yukinoshita's father pointed out one by one. "Media can generate buzz, but how much of that buzz translates into sales? How many of the young people attracted will stay? Challengers need to have at least some strength to survive. Differentiated competition is a good direction, but it lacks staying power."
"So... the construction site hoarding needs to be replaced," the young man whispered. "Pictures alone aren't enough; we also need a core competitive advantage, that unique advantage that Starbucks can't replicate."
It's so easy to understand!
Yukinoshita's father spoke eloquently, "Starbucks is a chain store, so it can't make detailed adjustments based on a single location. But Cloud Snow Tea is a single store, so it can be much bolder in its localization!"
The young man had a clear vision. "By incorporating local Chiba elements, we can connect with local consumers, transfer their emotional connection to Chiba to the brand, and improve customer retention."
That's so rare!
The father, Yukinoshita, was burning with desire and wished he could take the young man away right now to be his secretary.
No, we can't rush it.
Wait a little longer, and give him a big surprise later.
Yukinoshita his joy, the father remained composed. "For example, by using local Chiba tea, local milk, and local fruit, we can deeply integrate the brand with Chiba and create a slogan—"
The old father reached out and wiped the air as if he had already replaced the fence. "The taste of Chiba, I'll let you know!"
Could anyone else have come up with such a great slogan?
Be impressed by my exceptional talent and vision!
This isn't something the kind of guy who only knows how to fool other people's daughters, let alone two at once, would think of... Hmm?
The father's gaze sharpened Yukinoshita he spotted an employee dressed in his company's uniform.
Several employees quickly removed the original advertisement and replaced it with a new one.
The ingredients for each beverage are labeled with their place of origin, all from Chiba.
There was also a line of large text:
Chiba flavors, all blended in one cup!
The father's expression froze under the Yukinoshita.
Wow... you actually thought of that?
The boy whispered, "This must be what they mean by 'great minds think alike'."
"Ahem..." Yukinoshita's father coughed lightly and stood up. "I suddenly remembered that there's something I need to take care of at home."
"Sir," the young man said gently but earnestly, "Will you be coming again tomorrow?"
Chapter 365 Perverse Actions
Yesterday, it could be considered a close contest.
Today they were completely crushed.
tomorrow?
Even the dogs won't come!
[Cloud Snow Tea: Only 1 day left until opening!]
Unshaven, disheveled hair, wrinkled suit, sunglasses covering his face... Woof.
Having not seen that formidable rival for two consecutive days, Yukinoshita's father refused to believe that they wouldn't see him on the third day!
And the outstanding young people at Starbucks... Yukinoshita's father is becoming more and more pleasing to the eye.
Yukinoshita's father had seen all sorts of excellent qualities in the young man.
The key is that people with those qualities are all experienced veterans with many years of work experience.
And this young man... is still a young man!
What is a malleable talent? This is a malleable talent!
But that's also the problem; such outstanding young people, while confident, are inevitably a bit arrogant.
We must demonstrate abilities and strength that surpass his in order to make him work for us.
Yukinoshita's father recalled the time he first met his father-in-law.
At that time, with his wife's support and care, he had just started his own construction company.
He was in high spirits and full of pride.
And then there's youthful arrogance.
In his view, his father-in-law had simply worked harder than him for several decades and accumulated some wealth.
He will surely be even more successful when he reaches his father-in-law's age.
However, after actually getting to know them, I realized that I was still too young and had many shortcomings.
Faced with the same problem, he might be able to calm down and think of ways to deal with it.
The father-in-law, however, only needed to glance at the problem to pinpoint its crux. He arranged for someone to handle it while simultaneously analyzing past examples. Over tea and conversation, he not only lectured his son-in-law but also effortlessly resolved the issue.
Now, Yukinoshita's father has reached the age of his father-in-law and is facing the same situation as his father-in-law.
It's hard not to want to emulate my father-in-law's heroic demeanor back then.
On the one hand, they wanted to recruit outstanding young people; on the other hand, they wanted to rehearse before meeting their future son-in-law.
Then he was proven wrong twice.
This third time is absolutely... Pshaw! What third time? There won't be a third time.
This time, I must demonstrate my abilities to the outstanding young people at Starbucks, gain their approval, and then get them to work for me!
My company needs someone as talented as you!
Okay, that's what I'll say.
A familiar cake appeared on the table. "Welcome, sir."
"This isn't the first time we've met." Yukinoshita's father took the initiative to close the distance. "If you don't mind, you can just call me 'Big Brother'."
Is this... appropriate?
Yukinoshita's father laughed heartily, "If you call me 'uncle,' I'll be very sad."
Since the goal is to build closer relationships, it's best to be on equal footing.
The boy smiled back, "Big brother."
"Good brother!" Yukinoshita's father looked out the window. "Yesterday you asked me if I would come today, you were asking what my thoughts were on that shop, right?"
The boy hesitated for a moment. "Uh... I guess so."
"Actually, bubble tea was popular a long time ago. It seems new now, but it actually existed before. Back then, there were even news reports that the tapioca pearls were made of chemical compounds, which sparked a boycott from many housewives." Having anticipated Yukinoshita, Yukinoshita's father chose an angle that young people might find hard to understand. "This shop has made many innovations, but novelty also means unfamiliarity, which can attract people, but also deter them."
"The problems we encountered back then are still problems we have to face now." The boy understood what Yukinoshita's father meant. "Using local ingredients can give customers some confidence, but it's not enough. We need to further improve market education so that customers can drink with full understanding and peace of mind."
"This is a long process, but we could start now. It's a pity..." Yukinoshita's father paused, recalling the lesson from the previous two days, and then changed his words, "If the shop manager had been more thoughtful, they should have already created engaging animations explaining the characteristics of each part of the drink and playing them on a loop outside the shop..."
The two of them stared at the direction of Cloud Snow Tea and waited for a while.
Finally, several staff members appeared and set up a large screen outside the construction site, playing animations related to milk tea and fruit tea, along with detailed explanations.
That was close... Yukinoshita's father smiled.