Yukinoshita's Correction Method Chapter 322

To marry or to be married off.

Dong Yunshan's answer was the form of a wedding.

This is tantamount to politely avoiding the question.

Xue's father didn't explain clearly, and he didn't mind pretending to be confused.

Having spent many years working in the countryside, he could handle this kind of situation.

After his first inquiry yielded no results, Xue's father laughed twice and steered the conversation toward himself.

He wanted to use his own experience to persuade Dong Yunshan to marry into the family.

I was young once too, so I understand your thoughts, but you should also think it over carefully.

I'm much more familiar with dealing with this Dong Yunshan.

What should you say when your boss talks about the past?

Help the boss exaggerate the difficulties of that year to highlight the boss's personal abilities.

This is actually a common technique when chatting with slightly older people.

Talk about each other's childhood, ask about their highlights, and discuss the changes of the times...

Then you can just send emojis and interjections.

As soon as Xue's father started talking, he realized what was going on and steered the conversation back to marriage.

I advised Dong Yunshan that there was no need to work hard to narrow the gap in family background; once he married into the family, they were family, and he shouldn't feel any psychological burden.

"I love my wife, so my efforts should be aimed at making her happy, not at surpassing her family."

In other words...

Dong Yunshan doesn't marry into the family, it means he doesn't like Yukino Yukinoshita enough.

Now that things have come to this point, Dong Yunshan can no longer pretend to be confused as before.

"Mutual feelings and intentions are more important than one's own unrequited efforts."

While the parents' intentions are certainly well-intentioned, the final outcome depends on the child's personal feelings.

"Just like when we go on a date, the most important thing isn't what we eat or how much it costs... it's going out, and going out with someone you like."

The reason I didn't marry into the family wasn't because I didn't like Yukino Yukinoshita enough, but because I liked Yukino Yukinoshita and didn't want her to stay in a place where she was unhappy.

Xue's father said, "When you get to my age, you'll understand how good it is to have a family."

It means: You are still young now, but you will understand your parents' good intentions when you grow up.

Dong Yunshan answered directly: I can now understand my parents' good intentions—to let their children make their own decisions so that they can be grateful to their parents.

There's no point in continuing now.

If we go any deeper, it comes down to family atmosphere and family education... There's not much to talk about on the surface, and going too deep can hurt feelings.

Having failed to persuade Dong Yunshan to marry into the family, Xue's father decisively changed the subject.

Since Dong Yunshan is unwilling to bring Cloud Snow Tea) into the Yukinoshita Family through marriage, then we need to discuss the cooperation between Cloud Snow Tea and the Yukinoshita Family.

"Although it's not yet on a large scale, Cloud Snow Tea has great potential. Haruno Yukinoshita's strategy of going for high-end beverages is excellent. By creating a high-end image for the drinks, they attract users who seek a high-end experience. They combine the stories of the raw materials' origins to create a high-value product at a high price..." Mr. Xue explained in detail, "If Starbucks ' goal is to create a third place, then Cloud Snow Tea's goal is to create Third Impression."

Starbucks ' concept of the "third place" refers to providing customers with a multifunctional space for relaxation, socializing, and working, outside of the first place (home) and the second place (work).

By creating a comfortable environment and social atmosphere, customers are encouraged to stay in the store longer, thus promoting interaction between people.

Just like many people sit in their car for a while before going home.

Many people need such a third space, a place to set aside some time for themselves outside of family and work.

However, in return, Starbucks also needs large stores and large spaces to realize this concept.

Combining the advantages and disadvantages of the concept of the third space, Haruno Yukinoshita proposed the concept of the Third Impression.

That is, beyond the most direct first impression and the initial second impression, to create a perfect Third Impression that transcends outward appearance and brief contact.

In other words, beyond just looking good and tasting good, it also needs to provide a deeper level of identity recognition and psychological satisfaction.

Drinks made with local ingredients taste so good!

Judging from the concept proposed by Haruno Yukinoshita, she has touched upon the core element of the great success of the Cloud Snow Tea —storytelling.

If the third space is about creating an independent space to satisfy customers' need for solitude, then the Third Impression is about creating a shared topic to satisfy customers' need for communication.

Take photos, taste and share, generate buzz, create topics, and get as many people as possible to try the first cup.

That's roughly the plan.

Dong Yunshan could finally understand the Yukinoshita Family's parenting style.

He didn't deliberately teach Haruno Yukinoshita, Haruno Yukinoshita was able to grasp it to this extent.

If he raised such an outstanding daughter, it would be difficult for him to question his parenting methods.

If one had been raised with this kind of education, then it would be even less likely that they would question it.

But is this really the right thing to do?

Even if the outcome is good, it doesn't mean the process was right.

Did Yukino's mother's parenting style contribute to Haruno Yukinoshita's excellence, or did Haruno Yukinoshita's excellence contribute to Yukino's mother's parenting style?

Dong Yunshan didn't know what the correct answer was.

But he knew he didn't like this process.

"It is indeed an excellent strategy." Dong Yunshan gathered his thoughts. "If I were to do it, I would probably follow a similar process."

"Haruno Yukinoshita's mother also supports this strategy, but of course, she'll inevitably offer some suggestions." Yuki's father winked. "You know what I mean."

Dong Yunshan nodded. "You've put a lot of thought into it."

"That's exactly what I mean. As parents, we always want to do more for our children." Mr. Xue gulped down a large mouthful of beer. "I also want to do more, so... this time, when we open a branch, I want to double my investment."

Chapter 602 Winning Either Way

"Double?" Dong Yunshan narrowed his eyes slightly. "How exactly does it double?"

Cloud Snow Tea's current shareholding structure is 70% held by Dong Yunshan and 30% held by Haruno Yukinoshita.

Yukinoshita Family increases its investment, Dong Yunshan will have no choice but to follow suit if it doesn't want its equity to be diluted.

His personal funds are clearly no match for those of the Yukinoshita Family.

In theory, Yukinoshita Family could invest a large sum of money at once to dilute Dong Yunshan's equity to the point where it has no say.

To avoid this situation, the agreement contains numerous provisions restricting additional investment and financing.

Although Cloud Snow Tea is very popular, after deducting employee wages, store funds, utilities, raw materials, and packaging costs...

Although we've broken even, the profits aren't enough for Dong Yunshan to make further investments.

Unless Haruno Yukinoshita.

Or get the money from Cloud Flash Delivery.

However, the anti-monopoly restructuring of Cloud Snow Tea is underway...

Moreover, a significant portion of Dong Yunshan's current 70% is technically managed by him personally.

He doesn't participate in the operation of the branch stores, so to maintain his original equity, he needs to invest more money to compensate for his lack of involvement in operations.

Doubled directly.

The double investment that Xue's father mentioned can essentially be seen as blatant robbery that violates the agreement.

But if Xue's father brings it up, there's a good chance he'll agree.

Where does this confidence come from?

"I'm very satisfied with you. When I was your age, I was still wandering the streets." Xue's father looked at Dong Yunshan. "When I first met you, I never imagined you could achieve this... The same goes for everyone else."

"I just did what I could." Dong Yunshan's eyes flickered slightly. "You mean...?"

"I just said," Xue's father swirled his wine glass, "The direction we should strive for."

This is a very interesting contradiction.

If Dong Yunshan doesn't demonstrate sufficient ability, he won't be able to gain the Yukinoshita Family's approval, let alone refuse to marry into their family.

However, when he demonstrated the ability to gain the approval of the Yukinoshita Family, and even to the point that they refused to marry into his family, the Yukinoshita Family became even more eager for him to do so.

This only considers the Yukinoshita Family's ideas.

From Yukino Yukinoshita's perspective, it's a different story.

Because of Yukino Yukinoshita's identity, Dong Yunshan needs to work hard to demonstrate his abilities.

However, after Yukino Yukinoshita married him and left the Yukinoshita Family, the original gap between the two was reversed.

Yukino Yukinoshita lost her identity, but Dong Yunshan's abilities remained.

As parents, they have put in a lot of effort.

Even though Yukino Yukinoshita and Dong Yunshan have a good relationship, Yukino's father still needs to make some preparations to bridge the gap, even if it's just to make things easier for his daughter.

This is the second round of confrontation that Xue's father mentioned.

If Dong Yunshan is willing to marry into the family, then there's naturally no need to worry about this.

But since Dong Yunshan is unwilling, this problem needs to be solved.

As for the method...

Dong Yunshan raised one eyebrow. "Does 'double investment' mean that both branches will receive investment from the Yukinoshita Family, and then be handed over to them for operation?"

Haruno Yukinoshita runs a shop.

Yukino Yukinoshita runs another shop.

In this way, after Yukino Yukinoshita married Dong Yunshan, she also had her own branch store.

It's a dowry, but also a source of confidence.

At the same time, Yukino Yukinoshita can also use this branch to train and showcase her abilities.

When we get married in the future and run Cloud Snow Tea together, we can provide Dong Yunshan with a lot of help.

The difference in ability between the two was thus eliminated.

"You can treat these two branches as franchisees operating on a profit-and-loss basis." Mr. Yuki ordered another bottle of ice-cold beer. "Since you can hand over a branch to Haruno Yukinoshita's family, you probably wouldn't mind handing it over to Yukino's family, right?"

That sounds reasonable.

Actually, the problem is much bigger.

Dong Yunshan's decision to hand over the Tokyo Branch to Haruno Yukinoshita was ill-intentioned.

It was said to be handed over to Haruno Yukinoshita, but in reality, it was handed over to the Yukinoshita Family. The plan was to watch the Yukinoshita Family make a fool of themselves, and then step in to turn the tide and prove their abilities.

Even though Haruno Yukinoshita manages the business very well, Dong Yunshan is confident that he can take the branch to the next level and demonstrate its value.

Either way, you win.

However, the situation was completely different when the other branch was handed over to Yukino Yukinoshita.

Previously, it was a duel between the Yukinoshita Family and the Dong Yunshan.

Now it has become a group chat where everyone helps and supports each other.

Dong Yunshan couldn't not help Yukino Yukinoshita, and if she helped Yukino Yukinoshita, she had no reason not to help Haruno Yukinoshita.

We're all family. Haruno Yukinoshita and Yukino are helping Dong Yunshan, so Dong Yunshan can't just stand by and watch them make a fool of themselves.

With Dong Yunshan joining the fray, the outcome of the duel became uncertain.

It's impossible to determine whether it was Haruno Yukinoshita's good management or the effective assistance provided by Dong Yunshan.

Why isn't Dong Yunshan offering any help?

That won't work either.

Dong Yunshan and Yukino Yukinoshita are together every day, so what evidence is there that Dong Yunshan didn't offer any help?

Unless... Dong Yunshan and Yukino Yukinoshita separate and have no contact with each other.

This situation is naturally unacceptable to Dong Yunshan.