Yukinoshita's Correction Method

Yui Yuigahama: "After all, it's a big city."

"I was going to say friends, but thinking about it carefully, it seems like I could say that in any city." Dong Yunshan thought for a moment, "So it should be crowded, crowded in space, crowded with people, a completely different atmosphere from Chiba."

"What comes to mind is consumption." Yukino Yukinoshita wrote the relevant keywords on the blackboard, "A dazzling metropolis, busy and crowded, where consumerism prevails... What kind of drink can highlight this urban characteristic?"

"Coffee," Dong Yunshan answered matter-of-factly, "An essential tool for office workers to whip themselves."

"I want to refute your negative thinking..." Yukino Yukinoshita's eyes flashed with realization, her slender finger pointing at Dong Yunshan, "But you're right."

"So," Yui Yuigahama's eyes lit up, "All we need is coffee from Tokyo?"

"I'm afraid that won't work." Saki Kawasaki shook her head. "Land in Tokyo is incredibly expensive, and the climate isn't suitable for coffee trees. Only a very small number of people in the Ogasawara Islands have tried to grow coffee, and the yield is extremely low."

"A tree?" Yui Yuigahama's eyes widened. "Coffee grows on trees?"

"Not nearly enough..." Komachi Hikigaya, somewhat puzzled. "I always thought Tokyo had a lot of coffee, but it turns out they hardly grow any?"

"Tokyo itself hardly grows coffee, but Tokyo has countless top-notch coffee roasters." Yukino Yukinoshita smiled. "Kiyosumi-Shirakawa has many well-known roasters, Asakusa Ward has many excellent roasters, and Akihabara and Shibuya also have roasting workshops—in a way, these can also be considered Tokyo coffee."

Yui Yuigahama happily. "So the Tokyo Branch can just sell coffee?"

"Coffee..." Saki Kawasaki cautioned, "The branch is right across from Starbucks. Selling coffee... isn't that a bit too difficult?"

Yukino Yukinoshita took the proposal and pointed to a section that read, "Through the Yukinoshita Family's connections, we can establish partnerships with roasters in Tokyo to obtain coffee beans at relatively low prices. By offering lower prices, we can gain a competitive advantage."

Komachi Hikigaya looked worried. "If it's just a low price..."

Saki Kawasaki turned her gaze to the Dong Yunshan.

While Dong Yunshan may not be of much help in the finer details of flavor adjustments when it comes to beverage development, his creativity is top-notch.

Previous combinations such as cheese strawberry, grape gravy, and sweet potato milk tea have all been very popular.

"Speaking of which..." Dong Yunshan recalled something interesting, "Do you know how to make the citrus flavor in coffee more pronounced?"

Yukino Yukinoshita raised an eyebrow. "Water washing method?"

"That does bring out the coffee's bright acidity and clean flavor, but..." Dong Yunshan tapped his temples with two fingers together, "An even simpler method is to add a slice of orange when brewing the coffee."

Yukino Yukinoshita: "... Is that still the citrus flavor of coffee?"

Saki Kawasaki seemed thoughtful. "You mean...?"

"Starbucks currently only offers a raspberry latte with raspberry syrup," Dong Yunshan blinked. "What if we made fruit-flavored coffees using real fruit juice and coffee, just like we make fruit tea?"

"Real fruit juice? Then we can't add milk, the fruit acids will cause the proteins in milk to denature and coagulate." Saki Kawasaki pondered deeply, "Can't make a latte, and the concentrate is too low—orange Americano?"

"It's Orange C Americano," Dong Yunshan reminded, "Rich in Vitamin C, which is widely known as a symbol of health, vitality, and immunity."

Komachi Hikigaya instantly understood. "Psychological suggestion!"

"That's exactly what I mean," Dong Yunshan sighed. "Young office workers are the group who care the least about their bodies, yet also the most about their health. Getting more vitamins is a good thing."

"If oranges are okay..." Yukino Yukinoshita stared at the Tokyo fruit-producing areas listed in the plan, "What about lemons? And grapefruits?"

"You can try both." Saki Kawasaki pondered seriously. "If you're pairing it with fruit, it's best to use medium-dark roast beans. Their rich, mellow flavor can complement the lively acidity of oranges. Considering the stability of the flavor and the consistency of the taste, it's best to use a blend of coffee beans from different origins, varieties, and processing methods, mixed together in a certain proportion..."

Chapter 614 Get Ready

"I didn't expect it to be so easy to get. It seems he's very confident in his abilities." Yuki's mother handed the plan back to Haruno Yukinoshita, picked up her teacup, and took a small sip. "Now you understand what I meant before, right?"

"The situation is different now~" Haruno Yukinoshita opened the plan, "If you put me in charge of the Kyoto Branch, I would do the same."

Snow Mother looked up. "So, even after reading his business plan, you still don't know how to open the Tokyo Branch."

"We'll focus on one core." Haruno Yukinoshita leaned back on the sofa. "Instead of forcibly pursuing local materials, we'll use Tama Tea as the core and improve the supply chain by using fruits from different regions according to demand."

"The method is right, but the direction is wrong." Snow Mother shook her head. "Agriculture is a very important and distinctive industry in Chiba Prefecture, so the Chiba main store uses and emphasizes local fruits. Kyoto's specialty is traditional cultural tourism, so we need to develop cultural and creative products in conjunction with scenic spots. The key is to leverage local resources and meet the needs of the local people, whether they live there or are tourists."

"So, we need to find Tokyo's unique characteristics... diversity, fusion, and trends?" Haruno Yukinoshita tilted her head. "These are hard to incorporate into drinks, especially trends, which change every few days."

"As a native of Chiba, you actually didn't think of that..." Yuki pressed her temples as if she had a headache, "What is Chiba to Tokyo?"

"Neighbor... no, wait." Haruno Yukinoshita's eyes flickered slightly. "The dormitory?"

Tokyo is a city where land is incredibly expensive, while many towns in Chiba Prefecture, such as Matsudo, Ichikawa, Funabashi, and Urayasu, have become the preferred choice for working professionals in Tokyo due to their relatively lower housing prices and rents.

Therefore, tens of thousands of Chiba residents cram into Tokyo every day like sardines in a can via the Sobu Line, Keiyo Line, Musashino Line, and other lines to get to work.

"So?"

"First published on 705u. com - Book Club"

"Office workers, Tokyo has a large number of office workers, and office workers need... coffee." Haruno Yukinoshita suddenly realized, "Compared to other cities, Tokyo's coffee culture is unique and strong. If we sell coffee, we don't need to cultivate users' love for tea; we can directly meet their demand for coffee."

Snow Mother nodded gently. "But coffee alone is not enough."

"Combining the previous fruit tea, fruit flavor... no, it's Fruit Coffee made with real fruit juice." Haruno Yukinoshita grasped the key point, her thinking becoming clearer. "Given Tokyo's diversity, it would be best to offer a variety of coffee bases for customers to choose from, invite baristas to sponsor the promotion, and leverage limited-time offers to launch daily limited-edition drinks..."

Snow Mother put down her teacup with a soft click. "This is the essence of his operations; you've learned it now."

Haruno Yukinoshita understood her mother's purpose. "No wonder you agreed to Dad's suggestion..."

"That's only one reason," Snow Mother shook her head, "There are other purposes as well."

"Other purposes?" Haruno Yukinoshita thought for a moment. "Yukino?"

Xue's mother's phone suddenly rang, but she didn't answer it immediately. Instead, she waited a moment before picking it up. "Hmm... a roastery? You want to sell coffee? That's fine. I'll give you some contact information later. Hmm, there are also a few famous coffee masters. With their sponsorship, promotion will be easier... Okay, that's all."

Xue's mother hung up the phone, satisfied. "Gather the relevant information and give it to your sister."

"Yukino actually asked her family for help~" Haruno Yukinoshita exclaimed somewhat dramatically, "Is it because she read my proposal?"

"That's only one of the reasons." Mother Xue shook her head gently. "Given her personality, she definitely wouldn't want to use her family connections, but when it comes to Cloud Snow Tea, the situation is different."

Cloud Snow Tea is a collaboration between Dong Yunshan and Yukinoshita Family.

According to the agreement, the Yukinoshita Family was originally supposed to provide resources and assistance for the development of Cloud Snow Tea.

In order for the Tokyo Branch to develop better, Cloud Snow Tea does indeed need the resources of the Yukinoshita Family.

In Haruno Yukinoshita's plan, the resources of the Yukinoshita Family are an indispensable part.

Furthermore, since Dong Yunshan entrusted her original preparations in Kyoto to the Yukinoshita Family, in a sense, Yukino Yukinoshita's use of her family's connections can be considered a fair exchange of resources.

A combination of factors led Yukino Yukinoshita to make such a decisive move to utilize the family's resources.

In this way, Yukino Yukinoshita can directly recognize the advantages of her family's resources.

Once you've had it, it's hard to let go.

"We learned from Yunshan's operational strategies, which to some extent reduced our dependence on him," Haruno Yukinoshita murmured. "But on that basis, Yukino's dependence on her family has increased."

"What remains is a battle between the two branches." Xue Mu picked up her teacup again. "The accumulation and preparations made in the early stages make it difficult to truly determine a winner, but as time goes on, everything becomes much simpler."

"Would it really be like that?" Haruno Yukinoshita with some doubt.

The mother was unaware that the two were already engaged.

The two young people spent all their time together, and over time...

When her younger sister returns with the baby, will her mother still be so calm?

Haruno Yukinoshita was somewhat looking forward to seeing her mother's expression.

"Didn't you think about it seriously at all, Haruno Yukinoshita?" Yuki's mother frowned slightly, her gaze becoming stern. "You clearly said it yourself."

"Me?" Haruno Yukinoshita recalled what she had said, "Fashion... changes every few days?"

"That's the difference between Tokyo and Kyoto. In the long run, by leveraging Kyoto's traditional tourist attractions, the combination of Cloud Snow Tea and tradition can maintain its long-term appeal to a certain extent." Yuki's lips curled up. "But it's not so easy in Tokyo. Even if Yunshan can generate buzz, it can only last for a very short time."

"But he can keep hyping it up." Haruno Yukinoshita recalled Dong Yunshan's previous actions. Launching new products goes without saying, but just through scalpers and Flash Delivery, Dong Yunshan generated three waves of hype. "His ability to maintain hype is quite impressive."

"Human attention is limited; what he can do, others can do too." Snow's mother handed the document to her daughter. "Take a look."

"Color Tea Workshop... Commuter Tea Station?" Haruno Yukinoshita quickly scanned the page. "Are these all competitors located in Tokyo?"

"Three months is enough time for someone with ulterior motives to react and prepare." Mother Xue narrowed her eyes slightly. "But... is he prepared?"

Chapter 615 Unprepared

"The key is to be prepared for fierce competition." Dong Yunshan browsed the information he had gathered. "Compared to Chiba and Kyoto, Tokyo represents the trend, and Chiba is close to Tokyo. Some people are already making preparations."

"Color Tea Workshop ...and Commuter Tea Station?" Yukino Yukinoshita browsed the official website. "Color Tea Workshop's dango milk tea and red bean cream milk tea are very similar to Cloud Snow Tea's concept, while Commuter Tea Station's target users largely overlap with the Tokyo Branch."

"Color Tea Workshop focuses on drinkable desserts, essentially transforming Japanese sweets into beverages. Commuter Tea Station, on the other hand, aims to be a [boutique tea station in the city], targeting mature adults rather than teenagers—the overlap with Cloud Snow Tea is relatively low." Dong Yunshan switched pages. "I'm more concerned about Tea BAR and Tea Tavern."

"Tea Tavern focuses on a standing drinking style and pursues high cost-performance." Yukino Yukinoshita further explained, "The core concept of Tea BAR is [a cup of tea enjoyed with a book], which is the other extreme of Tea Tavern and is closer to Starbucks ' concept, focusing on creating a reading space—the overlap between the two and the branches is not high... What are you worried about?"

"The source," Dong Yunshan clicked on the Tea BAR official website, "That is, the parent company."

"Carl Corporation...?" Yukino Yukinoshita murmured, then suddenly remembered something and quickly searched, "Pearl Lady is a brand under Carl Corporation."

To be precise, Pearl Lady is the founding brand of Carl Co., Ltd., born during the first wave of bubble tea craze, and became one of the few brands to survive.

The main feature is colored pearls, including pink, blue, and translucent jelly pearls, which have a unique dreamy feel and just the right amount of sweetness.

Even before Cloud Snow Tea opened, Pearl Lady already had many stores in high-traffic areas of Tokyo.

"Compared to small shops that follow trends, the actions of classic brands like these are truly terrifying." Dong Yunshan quickly browsed the relevant information about Carl Co., Ltd., "They have a wealth of resources in related industries, and once they determine their direction, they can quickly replicate the success of emerging brands."

Yukino Yukinoshita frowned slightly. "Then why are you only making a move now?"

"Just like the issue we discussed before, there's not enough fruit in Tokyo," Dong Yunshan explained in detail. "The ingredients for Cloud Snow Tea are sourced locally. All the necessary raw materials can be easily obtained in Chiba, but the cost would be significantly higher in Tokyo. Raising the price would conflict with its reputation for value."

"Based on cost-effectiveness, it's difficult to enter the high-end market." Yukino Yukinoshita suddenly realized, "So... you just launched a new brand?"

"Most people don't care about the parent company behind the brand." Dong Yunshan only found out after drinking it for a long time that Lucky Coffee was opened by Mixue Bingcheng. "A new brand can utilize existing resources and shed its original label. But ultimately, it starts from scratch, and that kind of courage is not easy."

"Although this is just a preliminary action, if this momentum continues in future operations, it will put a lot of pressure on the Tokyo Branch." Yukino Yukinoshita realized what Dong Yunshan was truly wary of. "So, what are you planning to do?"

"Preparations?" Dong Yunshan looked at Yukino Yukinoshita. "What are your thoughts?"

"The key is still the drinks." Yukino Yukinoshita knuckles to her lips, deep in thought. "Competition is inevitable, but ultimately it comes down to drink sales. So... focus on doing your best first, and then think about competition."

Dong Yunshan kissed her on the cheek. "Then it's settled."

"Huh?" Yukino Yukinoshita turned her head in surprise. "That's it? What about your preparations?"

"I wasn't prepared." Dong Yunshan thought for a moment, "If I had to say, it would be that I was mentally prepared."

"How could this happen..." Yukino Yukinoshita puffed out her cheeks slightly, "What if it's a competitor..."

Dong Yunshan gazed at Yukino Yukinoshita, awaiting her next words.

Yukino Yukinoshita's lips moved slightly; there were just too many competitive tactics, and she really didn't know where to begin.

Dong Yunshan noticed her hesitation. "The tactics used in business competition are constantly evolving; it's impossible to anticipate and prepare contingency plans for them all. So let's stop thinking about them. Like you said, just focus on doing our best."

"That's true..." Yukino Yukinoshita blue eyes still held a hint of worry. "Wouldn't this put us in a very passive position?"

Dong Yunshan put his arm around Yukino Yukinoshita's shoulder. "I understand what you mean. You want to have a contingency plan even if you don't take the initiative, so that you can deal with the competition calmly when it happens. Did I anticipate your prediction?"

"It's not that exaggerated..." Yukino Yukinoshita muttered softly, "But that's definitely the idea."

"If it were an election, where one brand wins and controls the entire industry, that kind of thinking would certainly be correct," Dong Yunshan patiently explained. "But in the tea beverage industry, where everyone is pursuing differentiated competition, one or two wins or losses are just short-term changes in market share. The winner can't take everything, and the loser won't go bankrupt overnight."

"So while the competition is fierce, it's not a life-or-death struggle." Yukino Yukinoshita nodded gently. "Maintaining a basic level of awareness about competitors is enough."

"That's exactly what I mean~" Dong Yunshan rubbed Yukino Yukinoshita's shoulder, "Shall we rest for a while?"

"And then..." Yukino Yukinoshita glared at him, "I just can't do anything with you."

"Huh?" Dong Yunshan looked completely innocent. "I just meant to take a break..."

Yukino Yukinoshita froze, a cute blush rising on her fair cheeks. "I... I was right!"

"Really?" Dong Yunshan closed his laptop and pulled Yukino Yukinoshita into his arms. "Really... just taking a break?"

"Wait... wait a minute..." Yukino Yukinoshita against Dong Yunshan's approaching chest. "I have something to tell you."

"What's up?"

"About meeting your parents." Yukino Yukinoshita's slender fingers curled and gripped Dong Yunshan's collar. "I'm thinking... should we find a suitable time soon, or wait until later...?"

"This..." Dong Yunshan placed her hand on top of hers, gently squeezing it. "Anytime is fine, or... I can take you home right now?"

Yukino Yukinoshita's eyes widened instantly. "W-Now...?"

Chapter 616 is still in preparation

Her flustered little hands loosened the wrinkles in her clothes and pushed against Dong Yunshan's chest.

"No..." Yukino Yukinoshita's voice trembled slightly, "Now... absolutely not..."

"Is it really that absolute?" Dong Yunshan grabbed her small hand. "What's the reason?"

"I... I'm not ready yet." Yukino Yukinoshita avoided Dong Yunshan's gaze, her eyes involuntarily drawn to the ring on her finger.