Juan had never done business this easily.
He had originally thought promoting Phantom theaters would be difficult. They would need to build dedicated venues everywhere and obtain permission from all manner of lords and nobles. Their merchant group might have grown large, but buying land required pure cash flow, and the pressure was immense.
Let alone whether people would accept this new thing.
After doing business for over a year, Juan had come to clearly understand that getting people to accept something entirely new was very difficult.
To get consumers to accept Mage Armor, they had put considerable thought into running ads. They had even contacted scholars and published all sorts of "expert research reports" in the newspapers, introducing the product's various benefits and necessities.
That idea had come from Jia Xiu, his junior brother. Juan simply could not imagine how Jia Xiu had devised such a plan.
Calling it deception would not be entirely accurate, but calling it not deception was not right either. They had selectively shown people what they needed them to see. Jia Xiu called it the "Ultimate Secret of Journalism."
His junior brother did not seem like such a good person either.
Yet even with all their efforts, the production cost of Mage Armor was not even half the cost of advertising and shaping public opinion, and Mage Armor still had not been accepted by everyone.
Looking at the audience demographics, young people accounted for a relatively large share, while the middle-aged and older demographics had yet to fully accept it.
When it came to new things, young people always seemed more willing to embrace them than their elders.
As a former top student, Juan felt that this was his only advantage. Compared to those rough, self-taught little workshops, he had some ability to analyze