Who Exactly Was Mister Yi?

At this, Luolan Xue was overjoyed.

At the same time, she was immensely curious about what kind of book Yi Feng had written. Still, she was sure it had to be a bestseller!

Yin Luoli beside her was also beaming from ear to ear.

Though she was young, she was sharper than anyone. If a book written by such a Peerless Expert were sold through her family's merchant association, it would be a heaven-sent opportunity for them.

After sitting for a short while, the three of them went straight to the Baofeng Merchant Association.

They were received by its president, Yin Xiong. He was tall and robust, his face glowing with health. Seeing his precious daughter return made him happier than words could say.

Naturally, he was also extremely courteous to Luolan Xue.

After all, no matter what, Luolan Xue was Yin Luoli's senior sister and Old Ancestor Qingshan's most beloved disciple.

"May I ask who this is?" Yin Xiong looked at Yi Feng and asked softly.

"This is Mister Yi."

Luolan Xue hurriedly introduced him. Before Yin Xiong could speak, she directly invited Yi Feng to the seat of honor.

"Greetings, Mister Yi."

Yin Xiong gave Yi Feng a slight bow, his eyes flickering as he pulled Luolan Xue aside.

"Niece, who exactly is this Mister Yi?" he asked Luolan Xue in a low voice. As the president of a merchant association, he had long become shrewd as an old fox after all these years.

He had seen Luolan Xue's respect toward Yi Feng with perfect clarity just now.

What was even stranger was that his daughter Yin Luoli, usually so lively and mischievous, was exceptionally well-behaved in front of Yi Feng. That made him all the more curious about the identity of this "Mister Yi."

Luolan Xue glanced at Yi Feng as he sampled his tea, seeming to seek his permission.

Only after a long while, seeing no change in Yi Feng's expression, did she lower her head and say to Yin Xiong in an especially solemn voice, "Uncle, it would not be convenient for me to reveal too much about Mister Yi's identity. But you must remember this: even my master must respectfully address him as Mister. And today may well be a tremendous opportunity for your Baofeng Merchant Association, so you must seize it properly."

At those words, Yin Xiong's body trembled.

He immediately sucked in a sharp breath.

He had never doubted that Luolan Xue was exaggerating. He could feel the gravity in her tone. He had never expected her to bring such an imposing figure before him. Even Old Ancestor Qingshan treated him with respect—then...

As a mere mortal businessman, he did not dare think any further.

But at the very least, he now knew exactly how he should conduct himself.

"Servants, bring out the finest pastries in the association!" Yin Xiong swept his sleeve, and a line of pretty, graceful maids filed in with plate after plate of pastries, terrified that they might slight Yi Feng.

After some conversation, Yi Feng directly stated his purpose.

"Publishing a book?"

Upon hearing this, Yin Xiong summoned the steward without the slightest hesitation.

"What are your orders, Master?"

The steward spoke respectfully.

"Starting today, this association will devote its full efforts to publishing Mister Yi's book. The layout, the lettering, the printing—everything must be done to the highest standard. If there is the slightest flaw, you will answer to me," Yin Xiong ordered directly.

"Master, but the association's current focus is on ornaments, gold and silver, and goods for cultivators. If we relax our efforts there, the Pingjiang Chamber of Commerce will seize our market. Do you perhaps think—" the steward raised his head and said worriedly.

"I don't know any of that. Who told you to say so much?"

Yin Xiong suddenly flew into a rage, slapping the steward across the face as he shouted, "I told you to shift the association's focus to Mister Yi's books, so do as you are told. You need not say another word about anything else."

"Yes."

The steward's face drained of color in fright. He did not dare speak again and hurriedly withdrew, clutching his swollen cheek.

"President Yin, there's really no need for this. Your association's original business should come first!" Yi Feng said, flattered beyond measure. He had merely wanted to publish a book and earn some household money; he had never imagined the entire merchant association would devote its strength to publishing it for him.

"What does it matter? To be honest, I enjoy reading myself, and our association had long planned to expand in this direction anyway," Yin Xiong said with a broad smile, his words watertight and flawless.

For a moment, Yin Luoli and Luolan Xue beside him were both left staring in a daze.

Yin Luoli could not help grumbling inwardly, Since when did our merchant association plan to expand in this direction?