Ch. 141Chapter 73
Cheng Lang pitched Old Mr. Xin a partnership between Forest Style Milk Tea and First Milk Tea, using Meng Tianye’s rising fame to promote a new product line and repair the brands’ public image. The chapter ended with Meng Tianye refusing to endorse First Milk Tea.
- Cheng Lang proposed that Forest Style Milk Tea and First Milk Tea jointly launch a new milk tea line, with each company contributing its marketing strengths.
- Old Mr. Xin weighed the benefits against his concerns about Cheng Lang and First Milk Tea’s difficulty attracting younger consumers.
- Cheng Lang suggested making Meng Tianye the new line’s spokesperson and described how the campaign could turn rumors about First Milk Tea into a publicity stunt.
- Cheng Lang advised Old Mr. Xin to buy First Milk Tea shares while the stock was low and laid out a launch plan for the summer.
- Meng Tianye angrily refused to advertise First Milk Tea or say that he chose it for milk tea.