Competitors in the Immortal Realm had an unspoken understanding: they did not wage malicious price wars. When someone did, it meant their opponent was at the end of his rope. Such tactics were tantamount to self-harm. Even if they could absorb the lower prices themselves, cutting prices would prompt their rivals to follow suit, dragging both sides into a vicious cycle.
Generally speaking, two rivals' marketing plans would be judged on their respective merits. They fought for consumers' favor rather than trying to crush each other on price alone. But although Dongfang Chen had come from the Lower Realm, he had never risen high enough there to learn any of this. His sudden move looked like a fine counterattack that had caught Luo Company off guard. In truth, he had exposed an opening.
"What do we do?" Xie Tang asked. Brilliant as she was, Luo Qian still steered the whole of Luo Company. "No rush," Ge Zheng said calmly. He summoned Xiao Xiangzi and asked him to find out how much money Qi Ren and the others could actually draw on.
Through his connections, Xiao Xiangzi obtained a rough figure. "These fellows' money can't stand the light of day. What they can openly put on the table should come to around ten billion altogether, after what they spent building Wangjiang City." Luo Qian understood that much himself. "They've been operating in the Immortal Realm for years. Their private fortunes must be several times that."
Luo Qian suddenly smiled. "Let's throw more fuel on the fire and get this talent-show battle blazing! Put out an announcement right away: the grand prize for the Luo Company Talent Show will also include a villa in Jade Clarity Heaven's Immortal Mansions!" Xiao Xiangzi was stunned. "Old Luo, most of those villas have already sold.