Ch. 121Volume Three: How a Crooked Merchant Was Made — Product Promotion in an Age Without Mass Media (Part Two)

Plot points and events

  • Luo Qian uses the unveiling of Mr. Longque’s Great Dream Divine Pill as a chance to introduce his Communication Conch to influential contacts.
  • He demonstrates that the conches can transmit voices over long distances, impressing both Zhao Xihe and Longque. Zhao warns that the device may bring Luo trouble, but recognizes its superiority to the Immortal Realm’s Communication Jade Talismans.
  • Luo Qian asks Longque to examine a two-colored pearl he obtained in the Divine Realm. Longque tests a trace of it in his furnace, and its fragrance sharpens the senses and even draws a roar from the Jadewater Qilin.
  • Longque identifies it as a rare, three-thousand-year-old Ginseng Pearl. Its powder can raise a pill’s potency by a grade, potentially enabling him to refine a Great Dream Golden Divine Pill and claim the top place among Heaven Ranking Pill Refiners.
  • Longque pleads for the pearl, offering half of the pills made with it. Luo Qian refuses to give it away and negotiates instead: he will supply Ginseng Pearl Powder in exchange for seventy percent of the resulting Golden Divine Pills. Longque reluctantly agrees.

Character developments and interactions

  • Luo Qian shows his characteristic commercial instincts: he promotes a new product, protects a valuable asset, judges partners by their usefulness, and turns rare materials into leverage.
  • Zhao Xihe remains a supportive, candid friend. Though he once hoped to take Luo as a disciple, he accepts Luo’s commitment to business and helps him assess the pearl’s value.
  • Mr. Longque shifts from dismissive pride to eager deference once he realizes what the pearl can do. His ambition to surpass rival Pill Refiners drives him to accept Luo’s harsh terms.
  • The exchange between Zhao and Longque mixes old-friend banter with rivalry: Zhao teases Longque’s ambition and enjoys watching his friend humble himself, while Longque resents Zhao’s lack of concern for rankings.

Significant themes

  • Commerce as power: Luo Qian’s bargaining skill lets him control access to an ingredient even a celebrated expert desperately wants.
  • Ambition and status: Longque’s hunger to rise in the rankings shapes his decisions, while Zhao is notably indifferent to rank.
  • Innovation and risk: The Communication Conch offers practical advantages but may attract trouble because it comes from outside the Immortal Realm.
  • Partnership and judgment: Luo distinguishes between a partner worth investing in and a supplier whose value lies mainly in what he can produce.

Ch. 122How a Crooked Merchant Was Made, Volume Three: Selling It Back (Part One)

Key events

  • Luo Qian leaves Phoenix Paulownia Mountain after arranging a deal with Longque: Longque will refine Golden Divine Pills for him, while Zhao Xihe persuades the proud Pill Refiner that the arrangement could secure him the title of the Immortal Realm’s foremost.
  • At Cloudwatch Peak, Luo gives Qi Ren and Lei Laohu unusual gifts: Communication Conches and Storage Rings. The three merchants quickly devise a plan to distribute the conches through Lei’s client network, potentially exposing valuable contacts and creating a market for mass production.
  • Luo asks Lei to auction three qian of scarce Rainbow Sand. He intends the sale to draw in elite Pill Refiners—including Longque—and keep Longque dependent on him for rare materials. He will accept a pill or Magical Artifact in exchange if necessary.
  • Xiao Xiangzi improves a Storage Ring by fitting a large-capacity Traveling Bag inside it, increasing its storage space fivefold. Luo sees a lucrative “sell it back” business in upgrading cheap rings and hands Xiao two hundred to modify.
  • A Jade Qilin suddenly transports Luo to a courtyard in the True Transformation Source. There, Zheng Daoguang tells him that Meng Xiao has died and invites him to see the body before burial.

Character developments and interactions

  • Luo Qian continues to combine charm, deception, and commercial ingenuity. He manipulates Longque through prestige and rare supplies, recruits Qi Ren and Lei Laohu as business partners, and turns Xiao Xiangzi’s technical discovery into a new venture.
  • Longque shifts from outrage at being extorted to eager anticipation of becoming the foremost Pill Refiner; his vanity makes him susceptible to Luo’s scheme.
  • Qi Ren and Lei Laohu respond differently to Luo’s gifts—Qi Ren immediately suspects a purpose, while Lei is more straightforward—but both quickly recognize their commercial potential and cooperate.
  • Xiao Xiangzi earns Luo’s admiration with a clever artifact modification that dramatically raises a product’s value.
  • The chapter ends abruptly with Zheng Daoguang delivering devastating news about Meng Xiao, changing the mood from business plotting to shock and grief.

Significant themes

  • Commerce as strategy: Luo treats relationships, information, scarce materials, and even reputation as tools for profit and leverage.
  • Manipulation and ambition: Longque’s pursuit of prestige enables Luo to control his choices.
  • Innovation and value creation: Xiao’s simple technical workaround shows how ingenuity can transform an ordinary product into a high-value one.
  • Sudden loss: Meng Xiao’s death interrupts Luo’s schemes and introduces a stark reminder of mortality and personal consequence.

Ch. 123Volume Three: How a Crooked Merchant Is Made — Return Sales (Part Two)

Key plot points and events

  • Luo Qian visits Meng Xiao’s corpse and notices signs of poisoning. Though the body resembles an attack by the Lu Household’s Winter Yin Art, Zheng Daoguang points out that the art itself is not poisonous, suggesting someone may be framing the Lus.
  • Back at his shop, Luo Qian listens to Lu Zhen through a concealed device. Young Master Zhong lures Lu Zhen away, where agents connected to the Secret Investigation Bureau seize him. They plan to use him to force his father, Lu Kuangtao, into negotiations.
  • Luo Qian hears that the kidnappers are working for the Awakening King’s cause and suspects the group may also be behind Meng Xiao’s murder. He rushes toward the Lu estate.
  • Lu Kuangtao meets the Awakening King’s envoy, who offers him power and the title of prince in return for the Demonic Cultivators’ support. Lu Kuangtao questions the offer and is warned that his household’s fate depends on his decision.
  • Lu Mei secretly leaves the estate, apparently intending to help her father and brother. Luo Qian follows her, but she catches him in the air. He claims he has come to help; she urges him to go back because the danger is beyond his abilities.

Character developments and interactions

  • Luo Qian moves from grief and suspicion to active involvement, using his listening device to investigate and then risking himself to reach the Lu Household. His concern for Lu Mei is mixed with self-interest and attraction.
  • Zheng Daoguang remains cautious, distinguishing what the evidence proves from what it merely suggests.
  • Lu Zhen is tricked and abducted by Zhong and the envoy’s associate, becoming leverage against his father.
  • Lu Kuangtao stays composed under pressure and challenges the envoy’s promises, while clearly weighing a threat to his family and followers.
  • Lu Mei acts independently by sneaking out to help her family, then confronts Luo Qian and tries to protect him from a conflict she believes he cannot handle.
  • The exchanges between Luo Qian and Lu Mei reveal her guarded concern for him and his eagerness to prove himself; Zhong’s teasing conversation with Lu Zhen also hints at Zhong’s interest in Lu Mei.

Significant themes

  • Appearances and deception: The apparent use of the Lu Household’s technique may be a deliberate frame, while Lu Zhen’s abduction is disguised as a friendly outing.
  • Power and coercion: The Awakening King’s envoy offers status but backs it with threats against the Lu family.
  • Evidence and uncertainty: Luo Qian follows clues, but he can only speculate about who killed Meng Xiao and whether the plot against the Lus is connected.
  • Courage versus capability: Luo Qian acts despite his limited strength, while Lu Mei urges caution and tries to keep him out of danger.

Ch. 124Volume Three: How a Crooked Merchant Is Made — Potential Market (Part One)

Plot and events

  • Luo Qian takes Lu Mei on the Thundercloud Fire Leopard to spy on negotiations between Lu Kuangtao and an envoy representing the Awakening King. Their cramped, turbulent ride leaves both embarrassed, while Lu Mei’s jealousy surfaces when she sees Luo Qian’s gauze veil.
  • Hidden nearby, they listen as the envoy offers Lu Kuangtao a realm and promises to make Lu Zhen a prince consort. Lu Zhen is unconscious and held hostage by Young Master Zhong; a masked, gold-belted figure stands beside him.
  • Lu Mei explains that the Lu Household plans to use the Black Sun Heavenly Net to darken the woods, breach the barrier, and rescue Lu Zhen. Luo Qian warns that the plan could get Lu Zhen killed. The Household is constrained by a shortage of demonic energy and cultivation resources.
  • As the attack begins and Young Master Zhong prepares to kill Lu Zhen, Luo Qian fires one blind shot into the darkness, leaving Lu Zhen’s fate uncertain. Lu Mei rushes toward the woods; Luo Qian stops her from entering before the Household’s fighters can see and distinguish friend from foe. The battle is still underway at chapter’s end.

Character developments and interactions

  • Luo Qian shifts from contemplating whether to let Lu Zhen die—partly to satisfy his lingering resentment—to taking a chance to save him, though he leaves the outcome to fate. He equips Lu Mei and watches over her during the crisis.
  • Lu Mei’s attraction to Luo Qian shows through her physical closeness on the ride and her jealous question about the veil, despite her protests that his love life is none of her concern. She also remains focused on her family and rushes to her father and brother when the fighting begins.
  • Luo Qian and Lu Mei exchange teasing, awkward moments, but work together as covert observers. Lu Mei shares the Household’s rescue plan, while Luo Qian offers tactical warnings.

Significant themes

  • Revenge versus compassion: Luo Qian’s resentment toward Lu Zhen conflicts with his concern for Lu Mei.
  • Loyalty and family duty: Lu Mei and the Lu Household accept great risks to rescue Lu Zhen.
  • Power and scarcity: The shortage of demonic energy and materials leaves the Household unable to rely on its full strength.
  • Chance and uncertainty: Luo Qian’s blind shot turns Lu Zhen’s survival into a literal gamble.

Ch. 125Volume Three: How a Crooked Merchant Was Made — The Untapped Market (Part Two)

Key plot points

  • With Lu Mei safe under her household’s protection, Luo Qian quietly leaves and rides off on the Thundercloud Fire Leopard.
  • Longque completes the Great Dream Golden Divine Pill after weeks of exhausting work, using his own vital blood to keep the pill’s power from escaping. Its completion sends extraordinary signs across the Immortal Realm.
  • Luo Qian arrives to help open the furnace. It contains nine pills, which he proposes dividing among himself, Longque, and Zhao Xihe. Zhao initially refuses his share but accepts after Luo Qian jokes he will feed it to the Jadewater Qilin, Bi’er.
  • Luo Qian proposes turning the planned product launch into a public tasting and inviting Longque’s rivals, Daoist Wanwan and Mu Fengming, to judge the pills. Longque enthusiastically agrees, hoping they will concede his superiority.
  • News of the pills’ apparent ability to withstand Immortal Tribulation draws leading figures from across the realm to Luo Qian’s shop. The crowd is so large that extra rooms and borrowed tables are needed.
  • Daoist Wanwan and Mu Fengming arrive together. Longque, visibly angered by the announcement of their ranks, goes to meet them before Luo Qian can intervene. The two rivals have temporarily joined forces, believing neither can face Longque’s pills alone.

Character developments and interactions

  • Luo Qian remains a shrewd organizer and negotiator: he manages the pill distribution, turns the event into a publicity opportunity, and works to accommodate an unexpectedly elite crowd. He also hopes the tasting will reshape the Pill Refiners’ Heaven Ranking.
  • Longque proves his devotion and skill through the dangerous, exhausting refinement. His pride and rivalry remain strong: he wants Wanwan and Mu Fengming to acknowledge his achievement, and their arrival immediately provokes him.
  • Zhao Xihe shows humility by declining a pill he feels Longque and Luo Qian deserve; he eventually accepts Luo Qian’s offer.
  • Bi’er, eager for Luo Qian to deal with the guest occupying its cave, tries to complain but cannot make itself understood. Longque later returns the cave and leaves with spring water.
  • Wanwan and Mu Fengming, despite their longstanding antagonism, cooperate out of caution. Mu Fengming initiates the reconciliation, and the pair attend together to strengthen their position.

Significant themes

  • Ambition and rivalry: Longque’s achievement is both a personal triumph and a challenge to the established ranking.
  • Commerce and spectacle: Luo Qian converts a technical breakthrough into a high-profile tasting, showing how reputation and business strategy can amplify innovation.
  • The cost of achievement: Longque’s success requires prolonged strain and the sacrifice of his vital blood.
  • Pragmatic cooperation: Wanwan and Mu Fengming set aside hostility when faced with a greater common concern.

Ch. 126Volume Three: How a Crooked Merchant Was Made — Chapter Four: Riding the Wind to Power (Part One)

Plot points and events

  • Daoist Wanwan and Mu Fengming arrive at the Luo Family Medicine Shop for Longque’s pill appraisal. Longque greets them from the stairs, enjoying the appearance of superiority. Wanwan pointedly ignores him, while Mu Fengming offers formal congratulations; observers interpret Wanwan’s slight as the first loss in their rivalry.
  • Luo Qian has the shop’s attendants demonstrate Seven-Colored Communication Conches. Their novelty quickly captivates the guests, who borrow and use them throughout the crowded shop. Once the gong sounds, the attendants collect all the conches and the appraisal begins.
  • Wanwan and Mu Fengming privately discuss a pill formula they developed together. They believe it could rival Longque’s, but they lack two essential ingredients and cannot present it yet.
  • Longque unveils his Great Dream Golden Divine Pill. Its radiance and spiritual energy impress the audience, who praise him as the foremost pill refiner of their age. Longque also announces that his pills will be sold exclusively through Luo Qian’s shop, adding a commercial pitch to the ceremony.
  • Wanwan interrupts the praise and challenges Longque: in three months, he and Mu Fengming will present their own pills for appraisal at Colorful Butterfly Isle. The crowd welcomes the prospect of a direct contest.

Character developments and interactions

  • Longque relishes his apparent triumph and uses the public event to promote his pills and the medicine shop. His confidence grows as the audience admires his creation, and he welcomes Wanwan’s challenge as an opportunity to prove himself.
  • Daoist Wanwan shows his hostility through deliberate discourtesy, then openly challenges Longque despite lacking the ingredients needed to complete his and Mu Fengming’s formula.
  • Mu Fengming remains courteous in public but shares Wanwan’s competitive ambition and concern about whether their formula can surpass Longque’s.
  • Luo Qian quietly orchestrates the event, using the conches to entertain guests and reinforce the shop’s role before the appraisal begins. He recognizes that Longque’s calculated conduct has made Wanwan appear to lose face.
  • Longque, Wanwan, and Mu Fengming maintain outward formalities while their longstanding rivalry shapes the ceremony; Wanwan’s announcement turns it into an explicit public contest.

Significant themes

  • Rivalry and reputation: Public gestures, praise, and challenges shape how the masters are judged, sometimes as much as their actual achievements.
  • Commerce and spectacle: Longque’s appraisal doubles as an advertisement, while Luo Qian’s conches create excitement and draw attention to his shop.
  • Innovation and curiosity: The guests’ fascination with the unfamiliar communication devices briefly distracts them from the event they came to witness.
  • Ambition constrained by resources: Wanwan and Mu Fengming believe they can compete, but their missing ingredients delay their chance to prove it.

Ch. 127Volume Three: How a Crooked Merchant Is Made — Borrowing the Wind to Rise (Part Two)

Plot points and events

  • After the appraisal gathering, the Communication Conch becomes a widely discussed invention, but no one buys one: publicity has spread the news without explaining where to purchase it. Luo Qian realizes he needs a dedicated shop and a stronger promotional campaign.
  • Yin Quanyin visits with his wife, Yun Xi, and orders ten conches for the Heavenly Court’s upcoming selection of nine fairies to carry the Nine Ritual Vessels at the Immortal Emperor’s sacrifice to Heaven. He also wants one for Yun Xi.
  • Luo Qian offers to sponsor the nine official conches and provide 500,000 pieces of High-Grade Immortal Jade for the selection, on the condition that the event be made into a widely publicized spectacle. He sees it as a chance to launch the conches as a product.
  • Luo Qian quickly buys a property and names it Luo Communications, but closes it because he lacks staff. He then meets Fang Zhijin, director of the Life Preservation Platform, to negotiate sponsorship and naming rights.
  • Fang is unfamiliar with the idea of naming rights and worries about placing a company’s name alongside an imperial decree. Luo Qian proposes the event title “Emperor Tai Ming Qingyao—Luo Communications—Fairy Selection for the Sacrifice to Heaven,” but Fang remains undecided.

Character developments and interactions

  • Luo Qian turns his failed launch into a new marketing strategy. He is commercially ambitious and willing to spend heavily for exposure, though he briefly regrets offering so much. He also insists that Yun Xi’s personal conch be paid for separately rather than charged to public funds.
  • Yin Quanyin, now serving as a minor Heavenly Court clerk under pressure from his father, handles the purchase and introduces Luo Qian to Fang Zhijin. His devotion to Yun Xi is affectionate and openly flattering.
  • Yun Xi enjoys Luo Qian’s teasing and appreciates his thoughtfulness, especially his provision of her favorite tea. Her laughter punctuates the friendly exchange.
  • Fang Zhijin is cautious and unfamiliar with modern commercial practices, creating a comic contrast with Luo Qian’s aggressive business instincts.

Significant themes

  • Marketing and publicity: A celebrated product cannot succeed unless customers know where to buy it; Luo Qian turns an official pageant into an advertising platform.
  • Commerce meeting tradition: Luo Qian introduces sponsorship and naming rights into the Heavenly Court’s formal proceedings, while Fang struggles to reconcile business promotion with imperial authority.
  • Personal loyalty and public duty: Yin Quanyin’s purchase serves an official purpose, but his desire to secure a conch for Yun Xi reveals his personal devotion—and Luo Qian’s refusal keeps the distinction between public resources and private favors clear.

Ch. 128Volume Three: How a Crooked Merchant Is Made — Chapter Five: An Unintended Windfall (Part One)

Plot points and events

  • Luo Qian visits the Western Divine Realm, where the God King asks about the Immortal Realm’s pills. Recognizing a business opportunity, Luo Qian gives him a Jade Water Pill while pretending the gift pains him.
  • The God King uses the pill to treat Balent, a gravely wounded dragon fighter. It begins to counteract the demonic energy preventing Balent’s recovery, convincing the God King that Immortal pills could help save Divine Realm warriors.
  • Luo Qian travels to Loback Province to meet Gesberti and Futis and acquire Communication Conches. Gesberti has gathered 400, expects to obtain 100 more, and proposes buying an alchemy workshop that can produce 200 monthly. Luo Qian agrees to fund half.
  • Returning to the God King’s palace with more than 540 Conches, Luo Qian is invited to a feast. The God King asks about the pill’s price; Luo Qian claims it would cost 1,000 Energy Coins.
  • When the God King balks, Luo Qian pretends to leave. The God King offers favorable trade terms, explaining that he wants commerce with the Immortal Realm and that Luo Qian is the only person who can travel between the realms.

Character developments and interactions

  • Luo Qian again shows his talent for bluffing, bargaining, and spotting profitable openings. He conceals his real aims while encouraging the God King to see him as a valuable trading partner.
  • The God King moves from guarded curiosity to practical interest after witnessing the pill’s effect on Balent. He recognizes Luo Qian’s unique position and begins negotiating rather than simply requesting favors.
  • Gesberti and Luo Qian establish a 50–50 partnership to expand Communication Conch production. Futis remains involved in the business arrangements, while Gesberti handles the local purchasing and workshop plan.
  • The God King’s treatment of Luo Qian is outwardly cordial, but both men understand that the meal and negotiations are strategic. Luo Qian plays along, letting the God King reveal how much he wants access to Immortal goods.

Significant themes

  • Commerce as leverage: Luo Qian turns access between realms into bargaining power and sees a market in both pills and Communication Conches.
  • Bluffing and negotiation: Both Luo Qian and the God King conceal their intentions, testing each other’s limits before stating their real objectives.
  • Different values and priorities: The Divine Realm treats goods in terms of Energy Coins and military usefulness, while the Immortal Realm’s pill-making traditions operate by different assumptions.
  • War and practical need: Balent’s injury highlights the ongoing conflict with the Demon Realm and gives the God King a compelling reason to pursue trade.

Ch. 129Volume Three: How a Crooked Merchant Is Made — A Willow Planted Without Intent (Part Two)

Plot points and events

  • Luo Qian negotiates with the God King: he will provide Immortal pills at no profit to support the Divine Realm’s war, while charging fair prices for other goods. In return, he receives a God King Badge, tax-free passage, and half-price use of major teleportation arrays. After further bargaining, he secures a 20% tax exemption by promising stronger pills.
  • On his return, Luo Qian sees the Divine Realm as a vast new market for his existing products and begins planning what to export.
  • Du Lengning’s first billboard designs disappoint Luo Qian. Luo shows him images of illuminated city signs on a laptop, inspiring Du to see a business opportunity in producing animated billboards.
  • Du drags Xiao Xiangzi away from delicate work, nearly causing him a cultivation backlash. After seeing the examples, Xiao realizes that Immortal Realm formations could make colored pearls flash by covering and uncovering them. He agrees to experiment, though he cannot guarantee the nine billboards needed for the pageant preliminaries in one month.
  • At Colorful Butterfly Isle, Daoist Wanwan and Mu Fengming worry that they have only two months to find two rare herbs and prepare for Wanwan’s contest with Longque. Mu has obtained scarce Rainbow Sand from a friend, who bought it at an underground auction.
  • The sand’s trail leads back to Luo Qian: Lei Laohu sold it at auction for less than hoped and quietly deposited the proceeds with Luo. Wanwan and Mu decide to visit Mu’s friend, hoping to learn whether the seller also has the herbs they need.
  • The pageant preliminaries draw large crowds and a long registration line. The chapter ends as a beautiful, stern-faced contestant reaches the registration desk amid the men’s leering and obscene comments.

Character developments and interactions

  • Luo Qian shows himself as a shrewd negotiator and an ambitious entrepreneur, combining commercial instincts with practical knowledge from the lower world.
  • The God King recognizes Luo’s bargaining skill but grants meaningful trade privileges to secure the pills he needs.
  • Du Lengning proves more commercially perceptive than Luo expected, immediately spotting a potentially lucrative billboard business.
  • Xiao Xiangzi is committed to his craft and understandably angry at being interrupted, but his technical creativity helps adapt the billboard idea to Immortal Realm methods.
  • Wanwan and Mu Fengming are under mounting pressure and willing to pursue even a tenuous lead. Mu’s favor from an unnamed friend becomes a possible route to the missing ingredients.
  • Lei Laohu handles the disappointing auction discreetly, withholding his embarrassment while forwarding the money to Luo.
  • The crowds at the pageant reveal a contrast between its commercial popularity and the crude behavior directed at contestants.

Significant themes

  • Commerce and opportunity: Luo treats the Divine Realm as an untapped market and turns new technology into potential business.
  • Adaptation and ingenuity: Ideas from the lower world can be reinvented using the Immortal Realm’s own materials and magic.
  • Networks and obligation: Scarce goods move through auctions and personal connections, creating favors that may need repayment.
  • Public spectacle and exploitation: The pageant attracts attention and revenue, but its audience’s behavior exposes the objectification of its contestants.

Ch. 130Volume Three: How a Crooked Merchant Was Made — Neon Lights (Part One)

Key plot points and events

  • Xiao Xiangzi unveils a spectacular pearl-lit billboard for Luo Communications, using shifting formations to display the business name, a Communication Conch, its price, and the shop’s address. Impressed, Luo Qian orders eight more signs for his other businesses.
  • Lei Laohu visits with a lucrative lead: a wealthy buyer wants Heavenlight Whisker and Sacred Blood Condensate, offering 20 million High-Grade Immortal Jades per qian of either. Luo and Lei agree to search for the ingredients and split any proceeds.
  • Luo suspects the buyer is pursuing a powerful Divine Pill—possibly Daoist Wanwan or Mu Fengming, rivals capable of keeping Longque occupied and useful to him.
  • Unable to identify the ingredients himself, Luo visits Longque under the pretense of wanting to learn about pill refining. He steers their conversation toward rare ingredients and pills that could rival the Great Dream Golden Divine Pill. Longque begins listing the ingredients needed for such formulas.

Character developments and interactions

  • Luo Qian remains ambitious and calculating: he admires the billboard’s artistry, expands his businesses, and quickly sees how the rare-ingredient deal might serve his larger interests. He uses flattery and a show of humble curiosity to draw information from Longque.
  • Xiao Xiangzi demonstrates ingenuity and pride in his craft, creating a dazzling advertisement and preparing to make more.
  • Lei Laohu approaches Luo as a trusted business partner, sharing the buyer’s offer and agreeing to work together.
  • Longque, initially wary of Luo, warms to him when he expresses interest in pill refining. Proud of his expertise, he readily shares his knowledge.

Significant themes

  • Commerce and ingenuity: Luo’s enterprises grow through inventive advertising and opportunistic trading.
  • Information as leverage: Luo’s business decisions depend on uncovering who wants the ingredients and what they plan to make.
  • Appearance and transformation: The billboard’s shifting lights turn a practical sign into a dreamlike work of art, echoing the chapter’s emphasis on illusion and possibility.
  • Mutual advantage and manipulation: Luo builds alliances while carefully pursuing his own strategic aims.

Ch. 131How a Profiteer Is Made, Volume Three: Neon Lights (Part Two)

Key plot points and events

  • Mr. Longque identifies three rare ingredients for an exceptional Immortal Pill: Heavenlight Whiskers, Octopus Whale ambergris, and Sacred Blood Condensate. Luo Qian recognizes the whiskers as the glowing antennae of Ant Snakes he collected in the Carefree Cloud Sea. He has plenty, but refuses to take blood from the young Sacred Beast Bixi.
  • Still worried about surviving his unusually dangerous Tribulation Immortal trial, Luo Qian seeks Sacred or Divine Artifacts. He sells two taels of Heavenlight Whiskers through Lei Laohu for 400 million pieces of High-Grade Immortal Jade.
  • Rather than pay the entire remaining balance in cash, the buyer offers the Nine-Dragon Claw Arm, an artifact long considered beautiful but unusable, plus the remaining 180 million in jade. Luo Qian initially doubts the artifact’s value but accepts the deal.
  • Bixi responds to the armguard, enters one of its dragon-shaped spaces, and awakens its power. Luo Qian bonds with it and learns he can channel Bixi’s strength through the artifact. Its current power can shatter mountains and cut rivers, but using it strains his body, limiting him to about once a day.

Character developments and interactions

  • Luo Qian’s apparent indifference to the Heavenlight Whiskers reflects how casually he treats wealth gained through danger; he has far more of them than the small amount he sells.
  • His reluctance to use Bixi’s blood shows his affection and protectiveness toward the young Sacred Beast. Their bond becomes central when Bixi activates the armguard.
  • Lei Laohu acts as an enthusiastic but cautious broker. He secures the deal, takes a modest commission, and offers the artifact as an alternative to cash, while Luo Qian ultimately accepts despite his doubts.
  • Luo Qian’s relationship with Bixi proves more than personal: it unlocks the artifact’s hidden connection to the Sacred Beast.

Significant themes

  • Risk and reward: Luo Qian’s fortune comes from surviving dangerous circumstances, but rare treasures can carry unexpected costs.
  • Power and limitation: The armguard grants immense strength, yet Luo Qian’s body cannot withstand repeated use.
  • Trust and attachment: Luo Qian’s care for Bixi prevents him from exploiting the creature, while their mutual connection awakens a greater power.
  • Unexpected value: An artifact dismissed as useless reveals its true worth through the right bond—and may be far more than a Divine Artifact.

Ch. 132How a Crooked Merchant Was Made, Volume Three — The Preliminary Round (Part One)

Key plot points and events

  • Suspicious of the Nine-Dragon Claw Arm he received through Lei Laohu, Luo Qian asks Zhao Xihe to inspect it. Zhao finds no tampering, and Xin Yezi jokes that Luo is letting good fortune make him paranoid.
  • Luo brings Zhao and Xin Yezi to the True Transformation Source to see the Illuminated Signboard he commissioned for the Heaven-Sacrificing Celestial Maiden Pageant.
  • The pageant’s preliminary round begins with more than two hundred contestants making awkward, often comic stage entrances. The audience is soon captivated not by the performances, but by the signboard’s brilliant, shifting light.
  • Luo’s planted promoters use the crowd’s fascination to spread the name of Luo Communications and its popular Communication Conch. The signboard effectively overshadows both the contestants and host Yin Quanyin.
  • The contest selects thirty genuinely deserving contestants. Afterward, the crowd refuses to leave until the signboard is covered. Luo is annoyed that Yin ends the spectacle and loses a valuable advertising opportunity.
  • Luo lets Xin Yezi examine the signboard at the Seal Clan’s Drill Ground. Xin studies it from different distances for hours, remaining motionless through the night before suddenly laughing at dawn.

Character developments

  • Luo Qian remains commercially minded and quick to turn spectacle into advertising, while also showing unusual suspicion about an apparently favorable deal. His jealousy of Yin’s looks is played for comedy.
  • Xin Yezi moves from amused observer to intense investigator. The signboard appears to spark a significant realization, though the chapter ends before he explains it.
  • Zhao Xihe confirms the claw arm is genuine and recognizes that Xin has made a breakthrough.
  • Yin Quanyin proves an effective, polished host, but his carefully staged entrance and handsome appearance are eclipsed by Luo’s signboard.

Significant themes

  • Spectacle and novelty: The signboard’s unfamiliar brilliance overwhelms a major public event, revealing how powerfully new technology can command attention.
  • Commerce and promotion: Luo turns entertainment into a marketing opportunity, using the crowd’s curiosity to publicize his business.
  • Appearance versus substance: The pageant’s glamour and Yin’s looks initially attract notice, but the signboard ultimately steals the show; the preliminary judging, meanwhile, is presented as fair and merit-based.
  • Curiosity and discovery: Xin’s prolonged examination suggests that an object designed for display may also contain something worth studying.

Character interactions

  • Luo seeks Zhao’s expertise on the claw arm and playfully deflects Xin’s teasing.
  • Bi’er bonds with Luo over Spirit-Accumulating Pills, abandoning Zhao’s shoulder for Luo’s.
  • Luo and the elders share the pageant spectacle, with Xin later asking permission to inspect the signboard.
  • Zhao identifies Xin’s focused study as a moment of insight, while Luo and Zhao wait with him through the night.

Ch. 133Volume Three: How a Crooked Merchant Was Made — The Preliminary Round (Part Two)

Key plot points

  • Xin Yezi successfully improves his understanding of illusion formations after studying the billboard’s unusual light and color effects. He reworks Luo Qian’s Nine Realms Misty Turmoil, making it blend seamlessly into its surroundings and impossible to enter without the correct incantation.
  • The Nine Realms preliminary round ends, and Luo Qian’s Communication Conches become the main sensation. Their price—ten thousand High-Grade Immortal Jade each—helps attract major buyers. Luo Qian’s shop sells 300 in one day, taking in two million High-Grade Immortal Jade, and he rewards his exhausted staff.
  • As orders overwhelm the business, Luo Qian and Du Lengning realize they need more help.
  • Dongfang Chen, a recent ascendant dressed in an inexpensive suit, approaches Luo Qian with formulas for perfume and other cosmetics. After hard bargaining, he agrees to contribute them for a 20 percent share. Luo Qian arranges lodging for him and tentatively offers him leadership of Luo Family Beauty if the formulas prove viable.
  • A Pill Refiner confirms that the perfume can be made, though labor will be costly. Luo Qian estimates the retail price can still be profitable and orders trial bottles to test with Lei Laohu.

Character developments and interactions

  • Luo Qian shows growing business acumen: he recognizes the value of Xin Yezi’s work, manages surging demand, rewards employees, and negotiates firmly with Dongfang Chen. He also thinks strategically about markets beyond the Immortal Realm.
  • Xin Yezi gains a breakthrough in illusion techniques and becomes more appreciative of Luo Qian, calling him a lucky star. Their relationship remains friendly, though Luo Qian is still cautiously trying to win the master’s favor.
  • Du Lengning helps shoulder the flood of orders and agrees to seek capable staff, showing himself to be a reliable business partner.
  • Dongfang Chen proves shrewd and confident, resisting Luo Qian’s pressure and securing a substantial stake. Luo Qian recognizes that he is a valuable potential partner.
  • Luo Qian also treats his clerks generously, tying their hard work to bonuses.

Significant themes

  • Innovation and adaptation: Xin Yezi improves an old formation by learning from unfamiliar visual effects; Luo Qian likewise turns ideas from the lower realm into commercial opportunities.
  • Negotiation and calculated risk: The deal with Dongfang Chen balances uncertainty over the formulas against their potential value.
  • Ambition and expansion: Luo Qian’s ventures move beyond communications toward cosmetics and new markets, while his rapid growth creates practical needs for staff and production capacity.
  • Mutual recognition: Luo Qian and Dongfang Chen identify one another as unusually capable people, laying the groundwork for a partnership.

Ch. 134Volume Three: How a Crooked Merchant Is Made — The Cost of Cheap Labor (Part One)

Key plot points and events

  • The Immortal Apprehension Office’s agents watch Luo Qian’s cave residence, worried that investigating him could provoke Zheng Daoguang, a powerful official protective of his subordinates. Lu Xiaofeng sends array expert Fang Zhongmou to search the cave, but it is empty.
  • Zheng Daoguang arrives at the Office in a threatening carriage and challenges Lu for investigating one of his men without warning. Lu defends the decision as required by procedure; Zheng retaliates by threatening to investigate Lu’s own subordinates without notice, then departs ostentatiously.
  • Lu suspects Luo’s legitimate businesses are fronts for smuggling goods from the lower realms, though he has found no conclusive evidence.
  • Unaware of the confrontation, Luo works out the costs and likely profits of opening a cosmetics factory. He visits the Divine Realm, sells the God King one hundred Immortal Pills, and collects fifty thousand Energy Coins.
  • In Lockbar Province, Luo gives Gesberti fifty upgraded Storage Rings. Their rising prices and reports of troop buildups and clashes at the Broken Range confirm that war between the Gods and Devils may begin soon.

Character developments and interactions

  • Lu Xiaofeng is shown as dutiful and principled, but politically vulnerable because his investigation risks a confrontation with Zheng. His subordinates worry about the consequences and remain loyal to him.
  • Zheng Daoguang uses a show of force to intimidate Lu, framing their dispute as a contest of authority and promising reciprocal scrutiny.
  • Fang Zhongmou, proud and aloof, performs the search as a favor to Lu but finds nothing and leaves irritated.
  • Luo Qian remains commercially focused and opportunistic. He expands plans for cosmetics and communication-related trade while recognizing that the looming war could create major profits.
  • The God King eagerly seeks more pills, revealing his anxiety about the approaching conflict. Gesberti is initially excited by the Storage Rings’ value, then confirms the seriousness of the military buildup.

Significant themes

  • Power and political retaliation: Even a lawful investigation can endanger officials when powerful figures protect their own.
  • Appearance versus reality: Lu believes Luo’s visible businesses conceal a larger illicit operation, while the empty cave frustrates that theory.
  • Commerce amid crisis: Luo treats the looming war as both a danger and a business opportunity; shortages and rising prices already reflect the coming conflict.
  • Loyalty and vulnerability: Lu’s subordinates respect him, but his honesty may leave him exposed in a corrupt or factional system.

Ch. 135Volume Three: How a Profiteer Is Made — Cheap Labor Costs (Part Two)

Key plot points and events

  • Luo Qian considers the profits to be made from the Divine Realm’s war and looks for a way to introduce superior Immortal Realm goods.
  • He learns that Potion Makers are largely unemployed because, centuries ago, a famous potion-based fighter inspired a wave of imitators who could not match his success.
  • Luo Qian recruits a struggling group led by Saberdin, a Seven-Star Potion Maker, and gives them a translated Immortal Realm perfume formula.
  • The group initially says they cannot make it, but a younger member, Mills, reveals the real obstacle: they do not recognize the formula’s Immortal Realm ingredients. Once Luo Qian offers to supply them, the Potion Makers agree to produce a sample within half a month.
  • Luo Qian buys a large supply of the inexpensive ingredients in the Immortal Realm and transports them to the Divine Realm. He entrusts Gesberti and Futis with supervising the experiment.
  • The God King expects Luo Qian to bring Immortal Pills, but Luo Qian arrives without them and promises ten thousand next time. The God King secretly orders someone to follow him.
  • Worried that giving the God King too many pills could make the war one-sided, Luo Qian considers selling goods to the Demon Realm as well, so both sides remain evenly matched—and profitable.

Character developments and interactions

  • Luo Qian shows entrepreneurial initiative, spotting value in the Potion Makers’ skills and turning their unemployment into a business opportunity. He also demonstrates empathy for their hardship, though he ultimately thinks of them as inexpensive labor.
  • Saberdin is proud of his craft despite poverty. He refuses to pretend he can fulfill the formula and is embarrassed by his group’s lack of knowledge. His straightforward “we’ll do our best” reassures Luo Qian.
  • Mills breaks the impasse by admitting that the ingredients are unfamiliar. Saberdin rebukes him for speaking out, exposing the group’s professional pride and sensitivity.
  • Gesberti follows Luo Qian’s instructions, finding the Potion Makers lodging and arranging for their work.
  • Futis is skeptical of wandering Potion Makers and warns Luo Qian that they may be seeking free food and shelter, but agrees to monitor them.
  • The God King remains eager for Immortal Pills and quietly has Luo Qian watched, signaling distrust or suspicion.

Significant themes

  • Opportunity in crisis: War and economic hardship create openings for trade and profit.
  • Talent wasted by circumstance: The Potion Makers’ skills have little value in a market shaped by unmet expectations and lack of demand.
  • Cross-cultural knowledge and translation: The experiment nearly fails because Luo Qian translates the method but overlooks that the ingredients are unique to the Immortal Realm.
  • Pride and integrity amid poverty: Saberdin’s group would rather admit their limits than falsely promise success.
  • Balance of power versus profit: Luo Qian’s plan to supply both sides shows that he values a prolonged, balanced conflict as a continuing business opportunity.

Ch. 136Volume Three: How a Crooked Merchant Is Made — Beastly Desire (Part One)

Plot points and events

  • The Demon Realm prepares a major assault on the Broken Range after Devil King Alaparis discovers how to summon Phantom Demon Attendants—stealthy, powerful creatures from the Void Abyss. After they badly injure the Divine Realm’s scout, Barent, the Devil Master orders 1.35 million troops to attack the God-Devil Fortresses.
  • Alaparis secretly attempts another summoning. One of his seven Golden-Blood Demon Tigers has escaped, forcing him to use the remaining six. He begins the ritual, hoping to summon attendants for his own protection as well as serve the war effort.
  • Meanwhile, Luo Qian travels toward the Broken Range, planning to visit the Demon Realm and profit from the coming war. As he crosses the mountains, he gathers gray crystals infused with Killing Intent, following a vein farther into the dangerous terrain.
  • When Luo Qian tries to turn back, his Thundercloud Fire Leopard, Little Black, refuses to move. It has noticed an injured, tiger-like beast hiding among rubble. The two animals greet each other and quickly become affectionate, leaving Luo Qian to offer the stranger Jade Water Pills.

Character developments and interactions

  • Alaparis is capable and politically cautious, using a concealed magical setup to hide his activities. Despite his role in preparing the invasion, his private motive is self-preservation.
  • Luo Qian remains opportunistic and irreverent, viewing the impending war as a chance to make money. His teasing threats toward Little Black give way to bewilderment when the leopard ignores him for its new companion.
  • Little Black shows unexpected independence and a strong attraction to the injured tiger. Their playful growls, circling, licking, and gentle nipping suggest an immediate bond.
  • Luo Qian and Little Black share a familiar, comic rapport: he threatens to abandon or cook the leopard, while it responds by ignoring him when something more interesting appears.

Significant themes

  • War and ambition: The Demon Realm’s confidence grows from its new weapon, while leaders and opportunists alike seek advantage.
  • Secrecy and self-interest: Alaparis’s hidden summoning and personal precautions contrast with the grand military campaign.
  • Nature amid danger: Even in the hostile, ominous Broken Range, the beasts form a tender connection—an amusing counterpoint to the approaching war.
  • The unknown and its risks: Luo Qian’s curiosity and search for valuable crystals draw him deeper into a landscape whose dangers he does not understand.

Ch. 137Volume Three: How a Crooked Merchant Is Made — Beastly Desires (Part Two)

Plot points and events

  • The Jade Water Pill revives the Golden-Blood Demon Tiger, and she and Little Black bond overnight. In the morning, Luo Qian discovers that both beasts have been absorbed into the Beast-Sealing Puppet as a two-headed creature. The tiger’s greater strength has weakened the puppet’s restraint, so he keeps them contained and plans to have Zhao Xihe reseal it.
  • Luo Qian continues across the Broken Range, collecting plants, minerals, and monster parts with characteristic merchantly zeal. He fights or evades lesser Magic Beasts, relying on his equipment and Little Black’s speed.
  • Near the main ridge, he encounters the immense forces where divine power and demonic energy collide. A fiery chrysanthemum signals the opening of the God-Devil War; the resulting upheaval is so dangerous that Luo Qian flees rather than risk being caught in the battle.
  • He returns to Loback Province after a ten-day trip. The pharmacists have made no progress, and he leaves instructions with Gesberti and Futis before departing for the Immortal Realm.
  • Back in the Immortal Realm, Luo Qian learns that the preliminary round of a Nine Realms beauty contest has produced a widely circulated ranking. He suggests turning the list into a profitable publishing venture, then discovers that Li Feier herself is among the beauties selected from the True River Realm.

Character developments and interactions

  • The Golden-Blood Demon Tiger’s recovery leads to an unexpected bond with Little Black, transforming the pair into a single two-headed beast within Luo Qian’s puppet. Their relationship also creates a practical problem: the weakened restraint may not hold.
  • Luo Qian remains opportunistic and resourceful, scavenging nearly everything he encounters, but the battlefield forces him to prioritize survival over profit. His retreat also shows he understands that the God-Devil War is far beyond an ordinary adventure.
  • Du Lengning shares the beauty rankings with Luo Qian. Luo immediately sees a business opportunity, while Du points out that Li Feier is too occupied to handle the publishing house—and then reveals her place on the list.

Significant themes

  • Survival versus greed: Luo Qian’s instinct is to profit from every discovery, but the war’s destructive power makes self-preservation the only sensible choice.
  • Reciprocity and unexpected bonds: The tiger’s attachment to Little Black reflects the idea that even beasts repay a life-saving kindness.
  • Commerce and opportunism: Luo Qian turns even a beauty ranking into a potential publishing venture, extending the chapter’s comic portrait of his merchant mentality.
  • The scale of war: The clash of divine and demonic forces transforms the Broken Range into a lethal battlefield, emphasizing the gulf between ordinary travelers and the powers at war.

Ch. 138Volume Three: How a Crooked Merchant Was Made — Beautiful Women Need Packaging Too (Part One)

Key plot points

  • Luo Qian and Du Lengning discuss the Flower Queen Ranking Booklet, especially Li Feier’s entry. Its verse calls her a “young bride,” a description that implies concubinage and offends her pride. Li has asked Luo for help rather than acting herself, likely because her family is keeping her confined.
  • Yin Quanyin visits Luo and Du. The Broken Moon Realm is poorly represented in the rankings, and Yin has been reprimanded by his father-in-law over the event. With three days until the next round, he asks Luo to improve the situation. Luo promises to find a solution within two days.
  • A message summons Luo to Zheng Daoguang. Zheng warns that Lu Xiaofeng has taken an interest in him and may continue investigating, but says he will not pursue matters outside his own concerns. He praises Luo for foiling Prince Xing’s plot and saving Lu Zhen, while noting that Prince Xing’s faction has gone quiet.
  • Despite the danger of being discovered by Lu Xiaofeng, Luo decides to keep his promise to Yin and secretly travels to the mortal world. Seeking help with the contestants’ image, he thinks of Pei Sefei, then searches for her—and the Yin Soul—without success.
  • At Pei’s former talent agency, Luo learns she has been missing for three months, a disappearance that has become major news.

Character developments and interactions

  • Luo Qian remains resourceful and loyal, but his promise to Yin forces him to risk exposure despite Zheng’s warning. He is also reluctant to seek out Pei because he still has unresolved feelings for her.
  • Li Feier is portrayed as proud and volatile, yet her booklet image makes her appear unexpectedly delicate. Her request for help hints that family pressure limits her freedom.
  • Yin Quanyin shows anxiety over the contest’s poor results and depends on Luo’s ingenuity; Luo accepts the responsibility.
  • Zheng Daoguang treats Luo as a useful, trusted agent while making clear that his scrutiny has limits. Their conversation leaves Luo wary of Lu Xiaofeng.
  • Du Lengning offers practical insight into Li’s offensive verse and challenges Luo’s tendency to overlook social nuance.

Significant themes

  • Appearance and presentation: The beauty rankings, Li’s carefully crafted image, and Luo’s plan to seek an image designer all emphasize how public perception can be shaped.
  • Loyalty versus self-preservation: Luo risks his safety to honor his commitment to Yin.
  • Surveillance and hidden identities: Lu Xiaofeng’s interest threatens Luo’s secrets, while the missing Yin Soul and Pei Sefei suggest that unseen dangers are developing.
  • Power and constrained agency: Li’s family appears to control her choices, even as the contest puts her in the public eye.

Ch. 139Volume Three: How a Crooked Merchant Was Made — Beautiful Women Need Packaging Too (Part Two)

Plot points and events

  • After learning that Pei Sefei’s disappearance is widely believed to be voluntary, Luo Qian decides not to disturb her. Instead, he hires an image consultant from her former agency to redesign the looks of the thirty beauty-contest finalists.
  • The consultant gives each woman a distinctive outfit, accessories, and a corresponding personal style. Luo Qian brings the designs back to the Immortal Realm, where Yin Quanyin arranges for Far Garment Hall and Luo Family Jewelry to produce them on an urgent deadline.
  • The contestants initially object to the unfamiliar fashions, but once dressed, they understand their assigned looks better—and their transformation leaves Yin Quanyin convinced the new approach will succeed.
  • On the eve of the next round, Yin Quanyin asks Luo Qian for a matching men’s outfit so he won’t clash with the contestants. Luo Qian has one made overnight, then helps Yin dress and completes the look with a pendant. Yin Quanyin is stunned by his newly elegant, darkly alluring appearance.

Character developments and interactions

  • Luo Qian shows resourcefulness and an eye for presentation, bridging the lower realm’s fashion expertise with the Immortal Realm’s contest. He supports Yin’s ambitions while teasing him about wanting attention.
  • Yin Quanyin moves from anxious anticipation to confidence as the contestants’ new looks come together. His request for his own outfit reveals vanity beneath his practical explanation, and he relies on Luo Qian both to obtain it and teach him how to wear it.
  • The contestants begin uncertain and resistant, but their new clothes help them grasp their individual styles and appear more distinctive.
  • Du Lengning and Far Garment Hall help deliver the custom clothing on a tight schedule, while Luo Qian’s jewelry shop supplies the accessories.

Significant themes

  • Image and presentation: Beauty alone is not enough; styling can make individual qualities visible and memorable.
  • Cultural difference and adaptation: Fashion successful in one realm feels strange in another, so people must adjust before they can appreciate it.
  • Ambition and spectacle: Yin’s concern for the contest is mixed with a desire to stand out himself.
  • Transformation through appearance: Clothing reshapes not only how others see someone, but also how the wearer understands their own persona.

Ch. 140Volume Three: How a Crooked Merchant Was Made — The Wind Is Rising (Part One)

Key plot points and events

  • The Broken Moon Realm semifinal dazzles spectators with thirty contestants in striking, unconventional fashions. Despite doubts from some judges about whether the spectacle suits the Fairy selection, the audience responds enthusiastically. Seven of the nine selected beauties later make the Flower Queen Rankings, bringing the realm an unexpected success.
  • Watching his wife, Yun Xi, grow jealous of the attention paid to her husband, Yin Quanyin, Luo Qian proposes making her a trendsetter too. He hopes to turn the couple into celebrated endorsers for his business. Yun Xi and her father, Yun Heng, consider the plan, though neither understands the term “trendsetter.”
  • Three days later, Yin Quanyin visits Luo Qian with a gift. Their gathering is interrupted when soldiers surround Luo’s shop under Lu Xiaofeng’s command.
  • Lu Xiaofeng arrests Luo over his sale of a Communication Conch from the Divine Realm, alleging that Luo is connected to the influx of foreign goods. Luo points out that no law explicitly forbids Divine Realm goods, embarrassing Lu in front of onlookers.
  • Though bound, Luo breaks a Fifth-Rank Immortal-Binding Rope with a flash of golden power from his Nine-Dragon Claw Arm. He then agrees to go with the soldiers voluntarily. Yin Quanyin and Du Lengning rush out to challenge Lu.

Character developments and interactions

  • Luo Qian shows his knack for turning personal problems into business opportunities, while remaining composed and verbally sharp when confronted by Lu. His unexpected strength also hints that his abilities exceed what the authorities believe.
  • Yun Xi is both jealous of her husband’s admirers and receptive to Luo’s advice. Her father, Yun Heng, shares her concern about Yin’s growing popularity and status within the marriage.
  • Yin Quanyin is increasingly famous and admired, but his popularity troubles Yun Xi and worries Yun Heng. He later stands by Luo when the arrest begins.
  • Lu Xiaofeng is determined to catch Luo but acts prematurely: his accusation rests on an untested assumption about the law, and Luo uses Lu’s careless questioning to turn the crowd against him.
  • Du Lengning joins Yin in responding to Luo’s arrest, while the two men initially trust Luo’s calm enough to stay inside.

Significant themes

  • Fashion, celebrity, and spectacle: The semifinal’s bold designs transform a traditional contest into a sensation, illustrating how public taste and fame can be shaped by presentation.
  • Marriage, jealousy, and status: Yun Xi’s insecurity and Yun Heng’s anxiety reflect the pressure that popularity and social standing place on relationships.
  • Law versus assumption: Lu’s case exposes the danger of treating customary beliefs as written law—and of letting suspicion outrun evidence.
  • Commerce and ingenuity: Luo continually looks for ways to convert social trends, relationships, and even controversy into opportunities.
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