Xu Yi had chosen to launch a separate professional race because he wanted to model it after competitions on Earth, creating a prestigious professional event devoted exclusively to competitive cycling. Like those famous races on Earth, it would promote both cycling and bicycles themselves, helping the people of the Sains Continent become more accepting of bicycles.
Although the Bunta City Road Bicycle Race had already attracted considerable attention, it was merely a public event open to everyone. It lacked professionalism and carried no particular prestige in the eyes of ordinary people, so its actual advertising impact was limited.
If the race Xu Yi proposed could be held successfully and establish a reputation, however, its promotional impact would be far greater.
Aside from that, Xu Yi also hoped to help these merchant guilds build their brands through the race.
Just think: if the Xinfei Merchant Guild recognized them and invited them to compete in this most professional and prestigious bicycle race, would that not prove that the Xinfei Merchant Guild endorsed the quality of their bicycles?
And anyone interested in bicycles who followed Xinfei bicycles through this race would naturally notice the corresponding brands produced by the other merchant guilds as well.
Unlike businesses on Earth, which were always worried about competitors emerging, Xu Yi was worried that the Xinfei Merchant Guild had no competitors.
His dream of establishing a complete industrial system on the Sains Continent could never be achieved by him alone, or by the Xinfei Merchant Guild alone. It would only be possible if more people and more merchant guilds became involved.
That was why Xu Yi had always taken great care to cultivate other businesses in the industry, helping them enter the magic industry sector and establish a firm foothold in it.
These bicycle-producing merchant guilds in