Ch. 761A three-step approach
Du Shu presented a three-step plan to grow the Myriad Pill Tower by promoting its Pill Dao orthodoxy, improving its pill selection, and strengthening its marketing. Lu Fengzong and Ma Tengyun approved his strategy, accepted his explanation of his background, and prepared to put him in charge.
- Du Shu argued that the Myriad Pill Tower needed a distinct brand and proposed honoring the Medicine Spirit Heavenly Venerable as its founding ancestor while claiming the Tower represented true Pill Dao orthodoxy.
- Du Shu proposed having Myriad Pill Tower disciples challenge Clear Sky Peak and publicizing a victory as proof of the Tower's superiority.
- Du Shu urged the Tower to improve support for Alchemy Masters, acquire specialty pill formulas, and end robbery and plundering to repair its reputation.
- Du Shu recommended membership programs and marketing campaigns, predicting the Tower could claim thirty percent of the Spirit Wilderness Realm's pill market within six months and forty percent within a year.
- Lu Fengzong and Ma Tengyun approved Du Shu's plan, and Du Shu explained that he had come from the Northern Spirit Realm to do business.
- Lu Fengzong arranged a banquet to introduce Du Shu, while Ma Tengyun took him to tour the Myriad Pill Tower and meet its hall leaders.