The night market's popularity had absolutely nothing to do with paying people to promote it.
During the painting competition, some contestants had already posted their paintings online. Once the competition ended and the protective scaffolding came down, revealing the entire building, people photographed it from top to bottom. Every painting on the food rankings wall was dynamic, its colors packing maximum visual punch, and they circulated on short-video platforms over and over.
Food bloggers, venue reviewers, everyday-life bloggers-chasing trending material was how they made their living.
The vast majority of posts by the vast majority of those bloggers came with no advertising fee.
The night market's opening drew attention all on its own. Add the entire wall of paintings, the couplets on either side of the doorway, the Starlight Passage, and the freewheeling atmosphere in the Gathering Talent Hall-all of it was ready-made video material that stood out on camera.
With the seven-day holiday, these people caught the scent quickly and came flocking in with their equipment. Food creators, venue reviewers, vloggers-they arrived wave after wave, all wanting a piece of the buzz.
No one organized it. No one made arrangements.
They had all come on their own.
Wei Zijin arrived that afternoon.
After being busy for over half a month, she had squeezed out two days to fly over. She said she wanted to see Wang Xiaoliang's work, but really, she just wanted to see Wang Xiaoliang. Lunch had not broken up until after two, and Wei Zijin had eaten a little on the plane, so they skipped dinner altogether, and Wang Xiaoliang switched straight to a late-night meal.
There was no need to discuss the location-the Doorway Starlight Night Market.
Xiao Mo said he had not livestreamed in ages. Seeing all this bustle made him itch to try,