It was a completely ordinary Tuesday in mid-September, and the convention center was packed.
Gao Yuan and Xu Qingzhou arrived a little late. As soon as they entered the hall, they were immediately shocked by the sheer number of people. It was a dense crowd, easily numbering several thousand.
At several counters in the convention center, samples of Kunlun Company's new X2 Fiber were displayed alongside concise printed promotional flyers. Businessmen were holding the flyers and reading them carefully.
"Why are there so many people?" Gao Yuan asked Cao Feiyu, a little surprised, after finding him. "Didn't you say only two hundred invitations were sent out?"
Cao Feiyu wiped the sweat from his forehead and said, "Many businessmen who weren't invited heard the news and came on their own. We're in business, and all visitors are welcome. We can't just turn them away."
That was true. Gao Yuan nodded slightly.
Cao Feiyu continued, "We'll have to play it by ear later. Our country holds more than fifty percent of the global market share for apparel and footwear, so the demand for raw materials is huge. My biggest concern right now is Chaoda Chemical Fiber's production capacity."
Gao Yuan knew that his partner, Chaoda, was just a medium-sized private enterprise. If there was an extreme situation like an order explosion, they definitely wouldn't be able to cope.
However, at this point, all they could do was adapt. Although there were many businessmen present, they might not place large orders. After all, it was already mid-September, and the autumn and winter collections for major apparel companies had already hit the shelves.
Gao Yuan asked the convention center staff for a microphone and had them turn on the public address system. He walked onto the stage and cleared his throat twice.
"Welcome everyone to our order fair. I am Gao Yuan, the person in charge of Kunlun Company..."
"He's Gao Yuan!?"
"So young? He can't still be a student, can he?"
"The X-series Super Fiber, did this young man invent it?"
"You really can't judge a book by its cover. This young man has achieved so much at such a young age. Amazing!"
After Gao Yuan finished his self-introduction and a few welcoming remarks, the audience erupted.
By now, everyone knew Gao Yuan's name. It wouldn't be an exaggeration to call him a legend in the chemical fiber and textile industry.
But who could have imagined that this newly crowned king of the chemical fiber field was actually only twenty-one years old? Dressed in a white shirt with neat hair, he looked just like a university student, incredibly young.
Yet, it was this seemingly ordinary young man who had invented a super fiber technology that would go down in history.
The X1 Quick-Dry Fiber had broken the monopoly of the international giant DuPont, with explosive performance and unparalleled cost-effectiveness!
Several fast-fashion companies using this technology were selling like hotcakes in Europe, aggressively sweeping shelves at Zara and H&M.
This kind of scene, this unbridled momentum, was something they wouldn't have even dared to dream of in the past!
When had Chinese manufacturers, who had always lacked an advantage in brand marketing, ever been so formidable?
Now that autumn was setting in across Europe, they had shifted their focus to the hot climates of Latin America and Southeast Asia, achieving astonishing results there as well.
Why was this not-so-large order fair attracting so many businessmen from all over the country?
It was simple: profitability and word-of-mouth.
In fact, Gao Yuan's actual clients numbered only a little over a dozen so far, all of them primarily targeting the overseas fast-fashion market.
But it was these companies, unknown in China, that had swept through Europe with overwhelming force!
Many European personal shoppers had started engaging in domestic sales, shipping clothes from Xiyin and Huanqiu back to China. It was no wonder, as Xiyin Group, though strong internationally, had no stores in China, making them impossible to buy.
What made their competitors even more envious was the rapid improvement in the image of the companies cooperating with Gao Yuan. Who would dare to call Xiyin Group a purveyor of cheap fast fashion now? They had transformed into a true high-tech fast-fashion enterprise!
Of course, for Boss Xu of Xiyin Group, this wasn't entirely good news.
Look around. Weiqiao, Shenzhou, Chenfeng, Hailan, Shanshan, Ruyi, Yangguang, Jifa, Lutai, Dayang, Li Ning... all the major players in the country were present!
These companies, known or unknown, produce sixty percent of the world's textiles every year!
From a small pair of stockings to custom suits costing tens of thousands of yuan, you might think they were world-renowned brands, but at their core, they were still "made in China." However, our textile and apparel companies faced a very awkward reality: they couldn't build brands...
For example, the world's largest sportswear manufacturing group is China's Shenzhou International, with Hong Kong stock code 02013. The Nike, Adidas, and Uniqlo you buy are most likely manufactured by this company.
Yet, most people don't know that besides being a contractor for Nike, Shenzhou International also has its own brand called Mavi Fushi.
So the question is, since they can contract for international apparel giants, Shenzhou International's management and manufacturing capabilities must be top-notch. Their own brand should be selling well, right?
The answer is no.
Not only no, but completely wrong!
Mavi Fushi had been losing money since its inception, almost to the point of ruin!
In March 2019, Shenzhou International quietly shut down Mavi Fushi without a word.
Why did they shut it down quietly?
Because they were too embarrassed to announce it. Shenzhou International, the world's number one sportswear contract manufacturer, with a market value of 160 billion Hong Kong dollars, had managed its own brand so poorly that it was unrecognizable, and they were too ashamed to tell anyone.
And this situation was by no means an isolated case.
The world's largest contractor for suits and women's professional wear, Dayang Chuangshi, produced products of such high quality that they could contract for Zegna, Armani, MS, Macy's, P&C, and Aoki. But what about their own brands?
Who has heard of TRANDS?
Who has heard of YOUSOKU?
Standing on the stage, Gao Yuan scanned the crowd, seeing the faces of his fellow countrymen, their eyes filled with fervent hope.
The hope stemmed from the Summer's End Offensive that began in August!
Because of Gao Yuan's perseverance, several Chinese fast-fashion companies, which were initially at a competitive disadvantage, had launched an unprecedented surge, exuding an oppressive aura!
The promotional costs were high, and although not much money was earned, prestige was gained!
After all, that was Europe, the home base of global textile and apparel industry giants! Right in the opponents' backyard!
That's why Kunlun Company is holding an order fair today, with domestic giants showing up uninvited, gathering in Jiangnan in a spectacular scene. This is a classic word-of-mouth effect.
Facing so many industry bigwigs, Gao Yuan, standing on stage, was a little nervous.
But he quickly regained his composure and, with a surprising opening remark, said with a smile, "Unknowingly, the world we live in has been completely changed."
"Don't be naive, how can things be so simple?"
"Undoubtedly, no one, no company, can stay out of it."
Speaking of this, Gao Yuan's lips suddenly curved upwards, and he smiled.
"When I first arrived at the exhibition center and saw so many people, to be honest, I was startled," Gao Yuan quipped. "But I quickly understood why everyone had come."
"It's very simple, everyone is smart and knows that their company has no possibility of staying aloof in this vast torrent, so they are full of a sense of crisis."
"In the past, you did OEM for European and American companies, but now, the war has already begun. They are investing heavily in Southeast Asia to cultivate OEM enterprises, all in order to replace you one day."
"This is not alarmist talk, because in this world, no one is truly irreplaceable. No matter who is gone, the sun will rise tomorrow as usual."
"On August 3, 2020, Samsung's last computer factory in Huaxia closed down. Before that, they had already withdrawn almost all their businesses, including mobile phones, motherboards, and televisions."
"From this, it can be seen that even highly integrated and technological electronic industries can be completely moved to Vietnam. Those who say that international giants will die if they leave Huaxia are probably thinking too simply."
"In this world, anyone can be replaced, it's just a matter of time."
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