Zhang Niannian and Song Li clung tightly to Jin Xia's arms like a pair of guardians flanking her.
Even Song Li could not resist such temptation.
Procedures worth tens of thousands of yuan, for free?
Jin Xia nodded and explained methodically, "The hospital is running a promotion and recruiting models for free treatments. They can make minor adjustments to your entire face, provided you share your thoughts online, along with your experiences during the procedures."
In 2015, cosmetic medicine, skincare, minor adjustments, and plastic surgery were only just beginning to gain traction.
For women ten years later, whether it was hyaluronic acid or skin booster injections, these were simply forms of routine skincare and maintenance, all to make their faces more beautiful. Now, however, people still held prejudices, believing that any injection into the face counted as major plastic surgery.
"I want to look like Sister Bingbing! I want to become a real beauty! Ideally, they could give me double-eyelid surgery too!"
Song Li could hardly resist hugging Jin Xia and kissing her on the cheek. "If they'll do it for free, forget sharing my experiences-I'd even stand in the street bringing in customers for the hospital!"
All the procedures Song Li wanted would cost more than a hundred thousand yuan combined.
Although Song Ming usually gave her plenty of spending money, it was not enough for her to splurge so freely.
Jin Xia opened her laptop and pointed to several accounts she had looked at that day. "Since you're getting your faces done anyway, you should create a few accounts of your own and start running them. The future belongs to the internet. Don't miss this wave of traffic."
Before Sound Rhythm Jump appeared, the internet's content distribution model was simple and straightforward. At least it was not like ten years later, when people needed to pour money into paid traffic.
It was easy for an ordinary person to become an internet celebrity, as long as they were willing to put themselves out there, post frequently, and keep up with trending topics...
"I-I only read gossip online. I've never posted anything before. Who would watch people like us if we posted?"
Zhang Niannian looked apprehensive and stumbled over her words.
Jin Xia looked at the two of them, her lips curving into a smile. "You haven't even started an account. How do you know you can't do it?"
"Right, Jin Xia's right. We can give it a try!"
Song Li wholeheartedly approved of Jin Xia's idea. She had always thought there was much more to Jin Xia than met the eye.
After all, anyone who could persuade her brother, Song Ming, to work for her had to be impressive!
Half a month passed in a flash.
During that time, Jin Xia was run off her feet. She sent all the girls in her dorm to the hospital for minor cosmetic procedures.
Song Li was the boldest and insisted on double-eyelid surgery. In the end, Jin Xia persuaded her to settle for a buried-suture procedure. It carried less risk, and once the collagen threads were absorbed, she could have the curve adjusted if she did not like it.
Besides looking after her roommates, Jin Xia also had to visit the hospital to discuss the next stage of promotional work.
Fortunately, Zhao Yiming proved highly capable too, signing fifteen talents in just half a month.
Even the least popular of them had a hundred thousand followers, while the most popular had over eight hundred thousand.
Jin Xia sent them all to the hospital and helped plan the most suitable cosmetic procedures for each of them based on their facial structure.
Bookings at the hospital began pouring in. Without even needing any deliberate promotion, Hualun Shengmei International Plastic Surgery Hospital in Haicheng had already gained widespread attention.
Jin Xia revised a proposal. She sat at the head of the conference table, with the hospital's senior management on her left and a group of influencers led by Xiao Ni-chan, along with Zhang Niannian, Song Li, and the others, on her right.
"After discussing this with the hospital, we agreed that all of you deserve tremendous credit for its current surge in bookings. Previously, we had everyone model in exchange for free treatments. I feel that was a little unfair to you, so I've prepared a proposal."
Jin Xia turned toward the large screen behind her and displayed the PowerPoint presentation she had prepared.
"Next, I plan to introduce a profit-sharing model for everyone. Each procedure at the hospital generates different returns, so I'll assign your shares accordingly. Anyone you bring to the hospital for facial procedures will earn you the corresponding share..."
She spoke methodically as the screen displayed the profit percentage available for each procedure.
For just one syringe of hyaluronic acid, the person making the referral could receive a twenty-percent share!
At first glance, it was only a few hundred yuan, not much money.
But the hospital had excellent technical expertise, and with its reputation now soaring, some people even flew in specifically for facial procedures. Average spending could reach over five thousand yuan per customer.
Small sums added up. The more clients they brought in, the more each of them could earn.
This was especially true for ordinary university students like Zhang Niannian and the others.
Simply referring a classmate to the hospital for a couple of injections could cover a month's living expenses.
Everyone's eyes shone with excitement.
Sitting to one side, Dean Wang smiled with satisfaction. "We truly made the right choice when we decided to work with you, Miss Jin. Your vision, business planning, and aesthetic judgment are all outstanding! I never imagined you could bring the hospital so many clients in just half a month."
Initially, the hospital's senior management had harbored serious reservations and objections about Jin Xia's series of reforms.
But facts spoke louder than words!
Jin Xia had invested twenty million yuan, and in just half a month, she had nearly recouped it!
The hospital had also introduced prepaid balances, offering an extra two thousand yuan for every ten thousand deposited. If this business model continued without any unexpected setbacks, what she had told Hu Junyi back then would come true.
This cosmetic hospital was practically a money-printing machine!
"Only by working together can we achieve a win-win outcome. There's money for everyone to make."
She spoke casually, slowly lowering her eyes.
In truth, Jin Xia knew very well that once an industry leader rose to prominence, countless people would follow and copy it.
Even if these influencers had signed with her MCN company, what of it?
Without anything in it for them, why should they blindly bring in clients for her?
"Yes, only cooperation can achieve a win-win outcome. We also hope our hospital can go further and further under your leadership, Miss Jin!"
Dean Wang was grinning so broadly her face nearly split.
After the meeting, Song Li and the others took the hospital's vehicle back to campus.
Jin Xia specifically asked Xiao Ni-chan and the others to stay behind. She took them to the company and brought in several employees she had trained beforehand to teach them how to edit long-form videos.
"Next, you need to switch from text-and-image posts to long-form videos, especially daily-life updates..."
Before Jin Xia could finish, someone interrupted her.
A young man stood up and glared at Jin Xia. "My account has over three hundred thousand followers now. Do you know what my followers like watching better than I do? Not only would long-form videos waste time, but they'd make retouching difficult too. Aren't you just going out of your way to create trouble?"
The objections spread from one person to a whole group.
Even Xiao Ni-chan muttered discontentedly, "Exactly. I already spend hours retouching photos. Making videos... videos can't help me adjust the details of my figure either. If the truth comes out and I lose followers, who's going to take responsibility?"
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