Arc 29Kobe and the Black Mamba
Lin Qi negotiated with David Stern over the NBA’s future and helped Michael Jordan secure a path to the Bobcats, while Boston developed its new offense and roster plans. He then brokered Kobe Bryant’s lifetime Converse deal and a delay in his trial, leaving Converse’s provocative campaign amid booming sales and complaints to Stern.
- Lin Qi approved Carlisle’s plan to disguise the Boston Pick-and-Roll within the horns formation and agreed to develop the NBA’s international strategy with David Stern.
- Lin Qi learned that Michael Jordan’s Lakers dispute lacked written proof, then offered Jordan Boston’s help building the Bobcats in exchange for draft picks and support in league votes.
- Lin Qi advised Doc Rivers to resign from Orlando with Tom Thibodeau, then negotiated with Jordan and Charles Barkley about their future roles and Kingmaker.
- As Shaquille O'Neal pressed the Lakers for a major extension, Lin Qi had Margaret publicize its likely cost and met with Converse executive Gregg Stone about Kobe Bryant.
- Lin Qi arranged a guaranteed lifetime Converse endorsement for Kobe and persuaded Mr. Evans to cooperate in suspending the trial, allowing Kobe to play while waiving his right to a speedy trial.
- The court postponed Kobe’s trial indefinitely, and Nike learned that Kobe had signed a lifetime Converse contract worth over $100 million.
- Converse’s defiant Kobe commercial drew condemnation and boycott calls, but Chicago customers bought out the Black Mamba sweatshirts.
- After retailers reported huge preorders, Lin Qi ordered Converse to expand Black Mamba apparel and delay Kobe’s signature shoes, while NBA owners complained to Stern about the promotion.