Once the process was finalized, Fengtu quickly arranged the filming, as they had a six-month deadline and needed to maximize profits.
One hour ago, Song Shi'an was still in class, and the next hour he was already on the plane. There was no buffer at all. He was quite nice, though, and knew to wait until class was over before leaving.
Lin Fan handed Song Shi'an a box of fruit. "Brother, have some. We'll be at Fengtu headquarters soon."
Song Shi'an accepted the invitation in high spirits. "Why don't we just go shoot the commercial? What's the point of going to their headquarters?"
Lin Fan took out his tablet and pulled up the details of the collaboration. "To elevate the level of the collaboration, the brand proactively invited you to visit their headquarters R&D center and production factory to film promotional materials. The footage from the visit will be edited into promotional videos and trending press releases. This is value-added business promotion. We'll release these after the advertisement comes out, which will also demonstrate your dedication to the endorsement."
Upon hearing this, Song Shi'an realized there were so many intricacies involved.
She ate half a box of fruit, gave the rest to Lin Fan, and closed her eyes for a short nap.
While eating, Lin Fan planned the rest of the trip. When they arrived at their destination, Lin Fan woke up Song Shi'an. Song Shi'an yawned. He had never been on a plane in his previous life, but since arriving here, he had to fly every few days.
Before going down, Lin Fan quickly put a mask and hat on him and handed him a pair of sunglasses.
Song Shi'an took it. Oh, it can even flip! When he was a kid, someone gave him a pair of sunflower flip sunglasses. After wearing them, he felt like the coolest kid in the whole school.
He snapped the flip-top of his sunglasses open and closed it again, thoroughly enjoying himself by looking at his glasses.
Lin Fan watched his brother's actions, and sweat began to bead on his back. The trip was too rushed, so he grabbed a spare pair of sunglasses from the car. Unexpectedly, it was the flip-up style that the brand had given him last time.
He reached for the sunglasses, but Song Shi'an dodged to the side and snapped the caps shut, "So cool, let's go."
The entire endorsement process was kept secret; apart from the fan site admin Lu Shiyue being notified in advance, no other fans knew about it.
Lu Shiyue arrived two hours earlier than them and was already waiting at the airport.
From the moment Song Shi'an emerged, her camera shutter never stopped clicking.
Lu Shiyue suppressed a laugh and snapped a series of photos. After Song Shi'an got into the car, she looked down at the photos and realized that even with flip-up sunglasses, the pictures looked like they were taken in a professional movie.
It's rare to see an artist with such a natural sense of style; even if they were wearing a burlap sack, they'd look like they're wearing a new designer item.
Fengtu sent a car to pick them up. Once inside, Lin Fan finally couldn't hold back any longer. "Brother, give me these glasses. Let's not wear them."
Song Shi'an pushed the sunglasses up to his face, refusing to let go. "No, I think they're fine, just close them." He then snapped the lids shut, crossed his arms, and leaned back in his seat, acting as if these glasses were permanently attached to his face and no one could take them away.
Lin Fan had no other choice but to go with his brother.
Upon arriving at the Fengtu headquarters building, a receptionist was already waiting at the entrance.
When Fang Yancheng was notified to receive the new spokesperson, he was reluctant.
Last time, he was also in charge of receiving the previous spokesperson. He didn't do one detail well and was severely criticized by his boss, and his year-end bonus was also deducted.
It's him again. I'm so tired. I don't know if the new spokesperson will be easy to please. I waited at the door for ages but didn't see him.
From afar, Song Shi'an saw a young man in a gray suit standing at the entrance, accompanied by a man carrying a video camera.
He snapped the caps off his sunglasses open and walked over, "Hello, are you the receptionist for Fengtu?"
Fang Yancheng turned his head when he heard the voice and saw a young man standing in front of him.
The flip-up sunglasses were flipped up, revealing a pair of slightly upturned eyes looking at him, waiting for his answer.
Fang Yancheng paused briefly. This person was quite different from the photos online. The photos showed him as a cool and aloof male god, but in person he seemed a bit... childish.
He quickly snapped out of his daze, "Hello, hello, I'm Fang Yancheng the product planning department of Fengtu. It's an honor to meet you."
Song Shi'an politely replied, "Hello, I'm Song Shi'an. What are we going to do now?"
Fang Yancheng led the way. "Let me show you around our headquarters first."
The photographer set up his equipment behind them, glanced at the footage, and hesitated before saying, "Ms. Song, I'm so sorry, but could you please take off your glasses? It would make it easier for us to take the picture."
Song Shi'an then realized what was happening and quickly took off his sunglasses and mask, stuffing them into Lin Fan's hands. "Please cut that part out, I'm really sorry."
The photographer gave an OK sign, Fang Yancheng took the opportunity to get a close look at the new spokesperson's face. He thought to himself, "Wow, the real person looks even more amazing than in the photos."
He was already quickly calculating in his mind how much his year-end bonus would multiply if this new product endorsement became a huge hit.
As he led Song Shi'an through the lobby on the first floor, introducing the various departments Fang Yancheng couldn't help but glance at them a few more times.
Normally these people are all lazy and lethargic, but today they're doing quite well, typing away on their keyboards, so busy they don't even look up, their work ethic is excellent.
Fang Yancheng silently rolled his eyes. He'd never seen you guys this diligent before.
After the tour, they met with the designer, Ou Wen. When Ou Wen saw Song Shi'an, his eyes were glued to him. He looked him up and down several times, then pinched his chin and nodded in satisfaction.
His proportions were perfect for a live mannequin. He took a whole sample outfit off the shelf and handed it to Song Shi'an: "These are all new winter items. Try them on first, and I'll make any changes if there are any problems."
Song Shi'an took it and glanced at it; it also included goggles, which looked like they were for skiing.
He carried a stack of clothes into the changing room next door. As soon as he took off his coat, all the snacks in his pocket fell out—beef jerky, lollipops—scattering all over the floor.
He squatted down again and painstakingly picked them up, stuffing them back into his pocket one by one.
Lin Fan was outside tapping on his phone, posting several comments on the Fengtu official website expressing his anticipation for the new spokesperson.
Hearing the noise, I turned around and froze.
The cool-toned black and gray patchwork snowsuit wraps around the body, and the segmented cut reduces the bulkiness of outdoor gear, while the hooded stand-up collar design makes the shoulder line look neat and slender.
The matching wide-legged snow pants draped naturally with the standing posture, black professional ski gloves tightly protected the hands, and narrow-framed silver-rimmed ski goggles were positioned on the bridge of the nose, covering the eyebrows and eyes.
His techwear outfit is sleek and cool, perfectly blending youthful energy with the spirit of extreme sports – he looks both cool and stylish!
His brother stood there, looking like a professional athlete who had just skied down from the summit of a snow-capped mountain, a stark contrast to the childish guy who had been playing with flip-up sunglasses just moments before.
Ou Wen circled Song Shi'an twice, muttering to himself, and then pinned a few brooches on the waistline and cuffs as markings.
Lin Fan had already silently raised his phone; he had to send this picture to Brother Yao so he could be envious.