Starting as Lord of a Viscounty
Chapter 437

The Jewelry Merchants' Counterattack

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Mina Jewelry Shop, a jewelry store that had once been on the verge of bankruptcy, appeared before the public once again. Over these past few days, Calen attended various events repeatedly, once more spreading the fame of Mina Jewelry Shop and Mason.

Mina Jewelry Shop's sales revenue was also rising rapidly. Judging by sales volume alone, Mina Jewelry Shop had already reached the top three among jewelry merchants in the Kingdom of Zesilia. Every day, Calen happily held the reports on the day's sales. His dream had finally come true once more.

Among the public, Mina Jewelry Shop's reputation gradually grew as well, and its customers split into two different classes.

Some wealthy major clients bought the practicality of the jewelry—the magical enhancement effects attached to it. The mainstream public, meanwhile, chose Mason's "Minimalist Style." The price was right there: only a few dozen Gold Coins. If they wanted magical effects, the costs would rise. It was not as though making them would lead to losses or make them unprofitable.

Rather, if they also made low-end products, what difference would there be between them and high-end products? Without any distinction or gap, how could they make those wealthy people who bought high-end products willingly pay up?

Just as Mina Jewelry Shop was rising at a furious pace, the other jewelry stores began to sense a hint of crisis.

They had originally thought that Mina was merely making a comeback. As long as they held onto their own market shares, everything would be fine. Mina Jewelry Shop was merely taking market share from smaller jewelry merchants, and with their massive scale, they had nothing to fear.

However, the outcome was completely different from what they had imagined.

**"What is going on?! Why have our jewelry store's results been so terrible

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