Soon, the first edition of the newspaper was printed in large quantities and put on shelves, initially in the major state-controlled ( Uchiha- controlled) merchant houses in the capital.
It's the same as newspapers in the normal world, but a bit pricey, costing an ounce or two. However, this is, after all, a product from another world and another era, so a higher price is normal.
Furthermore, in order to promote the newspaper in the initial stages, Uchiha Takashi set the price at ten taels per month. That is, a continuous subscription for one month would only cost ten taels, averaging less than 0.4 taels per day per newspaper.
And so, on the streets of the capital of the Land of Light, some children appeared, shouting...
Newspapers, newspapers! They record the latest happenings, allowing you to stay informed about world events without leaving home!
For a tael of silver, you'll gain access to news from all over the world, keeping you informed about national affairs and all sorts of other matters!
Newspapers, newspapers, record world events, market conditions in all walks of life, this year's weather and harvests may all be included. You won't lose out, you won't be cheated! This is something the government is strongly promoting!
The newsboy walked down the street, calling out his wares, and people in the surrounding alleys immediately started sticking their heads out.
"What the hell? What are you reporting?"
"I heard you right, it's a newspaper. I know what paper is, but what's a newspaper? And there's so much printed on it, it's like a storybook!"
The newsboy's voice came through. "I'm not some new picture book. It's full of national events, the weather of the day, local market conditions, the situation in neighboring countries, and so on. It's all about the world's major events!"
For just a small amount, you can learn about the world without leaving home. You won't lose out, you won't be cheated.
As mentioned earlier, because the Uchiha implemented a low-tax system, the people now have spare money. Since they have spare money but not enough goods, naturally, this new commodity called newspaper immediately caught their attention.
Anyway, the price is only one or two taels, which isn't an unaffordable price for them. They might as well buy it to see what it's used for, what's written on it, and how it differs from ordinary storybooks.
So people from the surrounding streets rushed to the newsboy to buy a newspaper, and the ones he carried were quickly sold out.
Those who bought some started reading the newspaper as they walked, while those who didn't were quite disappointed.
However, after the newsboy explained that they could buy them directly from bookstores and newspaper offices, they became excited again.
After all, it's a new thing, and when it first came out, there were always people eager to try it out. Now, it's not like those famine years anymore; life has long since improved, so it's normal to seek out new things.
The moment someone picks up a newspaper, they will see the most eye-catching headline.
"Today's Talk: The Will of Fire - King Uchiha Takashi speaks about the Will of Fire."
Actually, this thing was written by the Nara Clan, but it incorporated various ideas from Uchiha Takashi and then put its name on Uchiha Takashi.
After all, Uchiha Takashi is the most famous and popular person in the entire Land of Light. Riding on his coattails isn't shameful.
The newspaper headline read, "The great founding monarch of the Land of Light, Uchiha Takashi, repeatedly instructed his clan officials to always put the younger generation first."
The most important aspect of a family's legacy is the inheritance by its descendants; the glory of the Uchiha also stems from the cultivation of its next generation.
Therefore, the Will of Fire was born; the Will of Fire burns itself to light the way forward! The older generation of ninjas should be strong and self-reliant, and do what they can.
... a whole bunch of adjectives omitted here
Therefore, everyone living in the Land of Light should possess the Will of Fire! Where the Kakkō shines, the sun and moon will never stray!
The commoners watching this looked somewhat bewildered; they couldn't understand it, couldn't comprehend it, and found it all quite novel.
This "Will of Fire was actually created by the Ministry of Education, and the Nara Clan chief personally wrote it.
Its purpose is to Land of Light and the governing philosophy of the Uchiha, so that everyone living in the Land of Light can learn these ideas.
To put it simply, occupy the high ground of public opinion. The high ground of public opinion is right there; if you don't occupy it, someone else will. These are Uchiha Takashi's original words.
Upon hearing this, the Minister of Ministry of Education immediately responded, realizing that Uchiha Takashi must have had a deeper meaning behind his words!
So, let's make a bold guess! Uchiha Takashi meant that his Ministry of Education should use newspapers to seize the high ground of public opinion.
So how do you seize the high ground in public opinion? The Nara Clan provided the answer: first, promote their core values and position themselves in the most righteous position.
After this image has become deeply ingrained in people's minds, they start pointing fingers and criticizing everything the enemy does, then combining it with their own core values to find fault with them, nitpicking and finding fault even in the smallest things.
Ultimately, they drove the enemy into a state of injustice and treachery, thereby winning over the hearts and minds of the people and demoralizing the enemy—one set of tactics after another.
However, it's clear that the Nara Clan overestimated the comprehension abilities of the common people. These elderly farmers, who barely knew any characters, wouldn't have been able to read the newspapers at all, unless there were educated people in their families.
Their focus is clear, in other places later on.
However, the Nara Clan Nara Clan didn't intend for them to see it; it was intended for those with some knowledge, literacy, and comprehension abilities.
After all, only these people can control the discourse of public opinion, and thus hold the reins of public discourse.
Next came the middle school entrance exam rules and operating procedures that Uchiha Takashi had requested be publicized. He briefly mentioned them, then emphasized the necessity of compliance and the consequences of non-compliance, before moving on to the next chapter.
The next chapter describes how the Land of Fire is doomed to defeat and will be completely liberated by Land of Fire Uchiha! They will march on the capital and liberate the entire Land of Fire!
And defeating the Daimyo of the Land of Fire, etc.
Of course, how could the newspapers not cover today's events? They also printed some of the more interesting things that have happened recently.
For example, someone's sow simply fell asleep, but they mistakenly thought she was dead and slaughtered her on the spot, only to have to eat her later with tears in their eyes...
There were also reports from the military and government.
Military report: The Uchiha patrol defeated a Senju scout team from the Land of Fire in the Western Foothills River Valley, capturing three members. Border outposts have increased security, with night shifts on guard.
Uchiha Clan Elders' Council has decided that this year's Youth Clan Trial will begin on the full moon of next month. Those who pass will be included in the elite Uchiha talent pool and enjoy the same benefits as other top-tier Uchiha members.
Grain Brief: Domestic millet prices have fallen as new grain has arrived in the south, leading to price controls at grain shops.
The Market Administration Bureau hereby reminds the public that hoarding and speculation are prohibited, and violators will be held criminally liable!
The back of the newspaper usually contains very common inspirational quotes, which generally have the effect of subtly influencing people's values and helping ordinary people develop sound moral compass.
"As the Uchiha experts said, one's thoughts must be clear. For thoughts to be clear, one must be stronger than oneself. When one is strong enough, thoughts will naturally become clear. Therefore, one must become stronger..."
No way! What kind of inspirational quote is this?