Since the tea was purchased with money, it was natural to make the most of it. Therefore, True Yang Temple not only switched to drinking Clear Breeze Tea internally, but also used Clear Breeze Tea to entertain guests who came to True Yang Temple.
When everyone saw that even the Daoist priests at True Yang Temple were drinking Clear Breeze Tea, they realized that Clear Breeze Tea was an excellent tea, so they all followed suit and bought it.
As a result, Clear Breeze Tea's sales naturally improved.
In fact, Yun Zhaozhao not only used this trick to "deceive" True Yang Temple, but she also used the same trick to deceive Lawyer Zhang and other successful people who had dealings with Clear Breeze Temple, including even the Old President Wen was far away.
The main focus is on multi-channel sales.
Of course, it's fortunate that Clear Breeze Temple's own tea products are of excellent quality; otherwise, no matter how many "marketing tricks" Yun Zhaozhao has, she probably wouldn't be able to market them.
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Although Clear Breeze Tea made money, Yun Zhaozhao did not try to expand the planting scale. Instead, she reinvested the money she earned into building Clear Breeze Temple.
After all, for Yun Zhaozhao, Clear Breeze Temple was her main job, and everything else, no matter how well she did, could only be considered a side job. It's just that others used their main job to support their side jobs, unlike Clear Breeze Temple, which relied on its side jobs to support its main job.
Previously, an ancient tomb was unearthed near Clear Breeze Temple, giving the Clear Breeze Temple a "treasure to guard the temple."
To display this treasure of the temple, Yun Zhaozhao not only had all the glass in the display cases of Clear Breeze Temple Museum completely upgraded, but also created a digital platform online specifically for promoting this treasure.
Clear Breeze Temple was already considered a trendsetter with its smart guided tours, but now it has created a digital platform museum, placing it at the forefront of fashion. Moreover, instead of promoting cultural relics in a conventional way, it has turned the promotional videos for the relics into short videos.
The main focus of the short video is naturally the " Taiji Bagua Diagram," the most prized possession of Clear Breeze Temple.
Considering that among the young Daoist priests at Clear Breeze Temple, the youngest, Sansan, was the most popular, she was chosen to play the role of this artifact. The main storyline revolves around this artifact, portrayed by Sansan.
In Daoism, Tai Chi and Bagua symbolize great supernatural powers and the ability to suppress evil. So, with her round little face, Sansan travels along punishing evil and promoting good, becoming a messenger of justice, and leveling up by defeating various monsters.
In the past two years, Sansan has learned some martial arts from the masters at Clear Breeze Temple. When filming action scenes, he looks very serious, but the more serious he is, the cuter he becomes. So when this promotional video was released, everyone not only remembered the adorable little Daoist priest Sansan, but also the treasure of Clear Breeze Temple - the Taiji Bagua Diagram.
If previously tourists only visited Clear Breeze Temple and then casually strolled around the museum, some people have now changed their approach; they might be visiting Clear Breeze Temple specifically to see its prized treasure.
Riding the wave of popularity surrounding the temple's treasures, Clear Breeze Temple has launched a new cultural and creative product: the "Tai Chi Bagua Refrigerator Magnet." To be honest, compared to refrigerator magnets from other museums, Clear Breeze Temple's "Tai Chi Bagua Refrigerator Magnet" looks rather ordinary, even its colors are simple and plain black and white. But as rustic as it may be, its rarity is undeniable! It's one of a kind in the entire country; you won't find it anywhere else but at Clear Breeze Temple.
In addition, the price is not expensive, only 15, so many tourists, adhering to the principle of "since we're already here," will almost always buy one.
When the " Taiji Bagua Diagram " was handed over to Clear Breeze Temple for safekeeping, the Cultural Relics Bureau of City A did not expect that Clear Breeze Temple's publicity would be so effective. At this moment, other cultural relics are still in the cemetery and have not yet been successfully excavated, while Clear Breeze Temple's " Taiji Bagua Diagram " has already become a trending topic.
However, cultural relic promotion is also a way to protect cultural relics. The higher the popularity of cultural relics, the more attention they receive, and the more protection funds and measures will be used to protect them. Therefore, the official Weibo account of the City A Cultural Heritage Bureau also took the opportunity to forward a video of Clear Breeze Temple promoting the " Taiji Bagua Diagram ".
It was reasonable for Yun Zhaozhao to have the Cultural Relics Bureau help promote the " Taiji Bagua Diagram." But for other Daoist temples, it was completely unexpected.
It's not just Clear Breeze Temple that has its prized possessions; in fact, almost every Daoist temple, big or small, has one or two things to be proud of. But no matter how much they promote them, we've never seen any official figures personally endorse or promote them!
The abbot of a Daoist temple who had a personal relationship with Yun Zhaozhao couldn't help but ask her privately, "How did your Clear Breeze Temple Yun Zhaozhao to get the Cultural Relics Bureau to help share and promote even a simple short video promoting cultural relics?"
Yun Zhaozhao: "It's very simple. You need to get the Cultural Relics Bureau to send you a treasure to commemorate your temple first. Think about it, if they send it, they have to be responsible for after-sales service, right?"
The Daoist priest opposite. "..."
Chapter 159
Yun Zhaozhao registered trademarks for all kinds of products from Clear Breeze Temple. After hearing about this, Daoist Qiuting from the Daoist Medical Hall also approached Yun Zhaozhao, saying that he wanted to register trademarks for the Daoist Medical Hall's related products as well.
Although Daoist Qiuting's medical clinic is located within Clear Breeze Temple, Yun Zhaozhao doesn't usually participate in its specific operation and management. So sometimes Yun Zhaozhao feels that the medical clinic, like Clear Breeze Temple Guesthouse and Clear Breeze Temple Farm, is an independently operated project.
But independence is one thing, as long as you can make money, that's all that matters.
Daoist Qiuting suggested registering trademarks, which Yun Zhaozhao strongly supported. However, the Daoist medical clinic had many different products, and they couldn't register every single one. So, after discussing it for a long time, they finally decided to register only two.
One is a medicinal wine created by the Daoist Medical Center specifically for treating sprains and bruises; the other is the plaster that President Liu used when he came to treat his back pain. These two are considered the flagship products of the Daoist Medical Center, and their sales have always been the best. However, they were previously only sold offline at the Daoist Medical Center. According to Daoist Qiuting, once the trademark registration is completed, these two products can also be sold online.
Daoist Qiuting usually appears to be a simple and unassuming person. Not only does she eat vegetarian food year-round, but she also wears only two Daoist robes throughout the year. Yun Zhaozhao had always thought that she was someone who regarded money as dirt, so when she heard her talking about trademark registration and online sales, she felt both surprised and gratified.
She even couldn't help but take credit for herself, wondering if the women of Clear Breeze Temple had all started focusing on their careers under the influence of her success.
After having a deep conversation with Daoist Qiuting, I realized that he wasn't doing it for business; he simply hoped that this medicinal wine and plaster could help more people in need.
Yun Zhaozhao was instantly embarrassed. "... I'm sorry, I was too shallow. All I could think about was making money."
Daoist Qiuting smiled kindly, "Making money is never superficial; what's superficial are those who hold large sums of money but contribute nothing to humanity or society. You're good; don't belittle yourself."
Yun Zhaozhao listened with complete satisfaction; indeed, these days, women know better how to praise other women.
Given that Daoist Qiuting's original intention was to help more people with the plasters and medicinal wine, Yun Zhaozhao set very reasonable prices for the plasters and medicinal wine when setting the online prices for these two products.
It's almost just a little bit more than the cost price.
Compared to the reasonable prices of these two items, the incense money for Clear Breeze Temple can be set very arbitrarily.
Clear Breeze Temple offers both free incense and candles, as well as those that require payment. A regular stick of incense might cost 30 to 50 yuan, but a more expensive one could cost 300 to 500 yuan. Sometimes, when dealing with particularly wealthy business people, they might choose incense costing thousands or even tens of thousands of yuan.
Previously, Yun Zhaozhao would have felt a little guilty about such a price, but after talking with Daoist Qiuting, she has become very at ease. After all, as Daoist Qiuting said, if the money must have an owner, it is better for it to belong to Clear Breeze Temple, since Clear Breeze Temple can at least use the money to plant trees and give back to society.
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Clear Breeze Temple now offers electronic guides and a digital museum, which has attracted increasing attention from young people.
Since more and more young people are paying attention, we naturally need to find ways to convert these young people into Clear Breeze Temple's customer base.
Most Daoist temples target middle-aged and elderly people. In comparison, Clear Breeze Temple already has the most young customers. Therefore, other Daoist temples have no successful experience to learn from in terms of converting customers to younger groups, even True Yang Temple Clear Breeze Temple, which has been operating for many years.
Therefore, Yun Zhaozhao could only figure it out on her own.
However, since the goal is to transform young people, it's essential to consult with them about strategies.
So Yun Zhaozhao summoned all the young Daoist priests in the temple for a meeting, not even sparing the 10 underage young Daoist priests from Clear Breeze Temple.
Daoist Zhu was the first to suggest something to Yun Zhaozhao: "Our temple's Tai Chi courses were quite popular before, why don't we organize another weekend Tai Chi class specifically for young people?"
Yun Zhaozhao, who has always hated waking up early, was the first to object. "Practicing Tai Chi requires waking up early. Young people are already working hard enough, and they simply can't get up on weekends. Unless our Tai Chi class is moved to weekend evenings, we could give it a try."
However, the problem was that Clear Breeze Temple was closed for rest at night, and not only Yun Zhaozhao, but also the other Daoist priests in Clear Breeze Temple did not want to work overtime, so the proposal was quickly rejected.
Tang Li thought for a moment and said, "I see that many young people nowadays are quite concerned about losing weight. Why don't we organize a fasting training course at Clear Breeze Temple to teach young people how to fast to lose weight? Anyway, Daoist Qiuting has quite a few weight loss products. If all else fails, we can also prescribe some traditional Chinese medicine for weight loss."
Before Yun Zhaozhao could object, Jingting immediately shook her head. "That's not appropriate. Our Clear Breeze Temple started out relying on my senior brother Daoist Chang Kong's, canteen. If everyone fasts and doesn't eat, wouldn't that affect our temple's canteen income? My master told me that one should not forget one's roots, and even less should one abandon the essential for the trivial."
Opinions differed, and the dispute remained unresolved.
Finally, Sansan, a child who loves stray cats, came up with a great idea. "Our Daoist temple holds a blessing ceremony every month, how about we prepare a blessing ceremony for the pets too?"