Zhao Min stared intently at the data on the screen, her eyes unblinking.
When the number of reservations jumped from a few thousand to tens of thousands, she thought she had misread it.
I refreshed the page, and the number changed again.
It jumped from tens of thousands to over a hundred thousand.
Refreshed again, over two hundred thousand.
Her hand, which was holding the mouse, froze in mid-air.
The office door was pushed open, and a young female staff member rushed in, holding a mobile phone in her hand, her face showing a mixture of excitement and confusion.
"Director Zhao, there's a problem with the data! The number of reservations increased by hundreds of thousands in twenty minutes, and it's still increasing by thousands every minute. Is there a bug in the server?"
Zhao Min glanced at her and rolled her eyes at her.
"What bug? Cheng Che posted on Weibo."
The female staff member paused for a moment, then looked down and opened Weibo.
A new post was displayed at the top of Cheng Che's account.
[ Cheng Che Himself: My drama " North Star " will air tomorrow. I have a cameo role in it, it's not a big part, but everyone on the crew is very nice. Please give it your support!]
She scrolled down.
The comment section already has tens of thousands of comments.
"That's alright then." She put down her phone and breathed a sigh of relief. "It's Cheng Che, that's normal."
Zhao Min leaned back in her chair, looking at the numbers still flashing on the screen, her expression somewhat complicated.
"I knew he was popular," she said, "But I didn't expect him to be this popular. Lin Zhe is at least a second-tier star, Su Jianqiu is also a second-tier star. The combined appeal of the two of them is not as great as his cameo appearance."
The female staff member thought for a moment and explained:
"Director Zhao, Cheng Che's fans are different from other people's fans. His fans are exceptionally loyal and have strong purchasing power. The racket he endorsed recently saw sales increase almost tenfold. That was just an endorsement product, so fans could just support it. ' North Star ' is Cheng Che's first officially recognized film and television work, so his fans will definitely give it their all."
Upon hearing this, Zhao Min's eyes slowly widened.
She slapped her forehead.
"That's right!" she said, "How could I forget to promote this! It's my first film and television work, and I didn't even catch that!"
She immediately turned to the female staff member and said:
"Go quickly and notify the publicity team to add ' Cheng Che's first film and television work' to all promotional materials. Trending topics can also be added; use this angle."
"Okay!" The female staff member turned and was about to run out.
"Wait," Zhao Min called after her again, "Cut out the scenes featuring the character ' Lu Shi'an ' as well, and release the trailer tonight."
"Clear!"
After the female staff member ran out, Zhao Min leaned back in her chair, her eyes burning as she stared at the data on the screen.
What she didn't know was that there was an even more direct reason for the surge in reservations.
Cheng Che's title, " The Barrier Breaker," is quietly taking effect.
Ordinary people who have a good impression of Cheng Che, but haven't reached the point of buying his racket, listening to his songs, or watching his variety shows, had a very simple thought at this moment because of his Weibo.
"Let's take a look at this actor's performance."
They didn't join the super topic or follow his account, but their reservations were the purest form of cross-circle dissemination.
This is the value of those Barrier Breaker.
Meanwhile, on the other side of Capital City, in Yan Ruanning's studio, she was sitting on the sofa scrolling through her phone.
The title " North Star " surged to the top of the trending search list.
As she looked at the messages about Cheng Che, the corners of her mouth slowly curved into a smile.
She clicked on a trailer clip.
In the video, Cheng Che is wearing a school uniform, standing by the classroom window with his face turned to the side towards the light.
He didn't say any lines; he just looked out the window, sunlight falling on his eyelashes, making him look as clean as a painting.
Yan Ruanning stared at the screen for several seconds.
Then she gave a soft hum and muttered to herself, "I'll see just how good your acting is."
At the same time, Qin Lie's phone was vibrating incessantly.
He sat in the driver's seat of the van, watching the messages pop up one after another on his phone screen, his expression changing from helplessness to numbness.
"That kid," he muttered, "Can make money just by posting Weibo."
He swiped the screen.
The page is filled with invitations for various film and television projects, including TV series, movies, and web series.
Many brands are also taking advantage of this buzz to inquire about potential collaborations.
Qin Lie sighed, put his phone on the holder, and started the car.
"I'm going to be busy."
In the courtyard of the alley, Su Miaoyin was lying on the sofa.
Her fever has subsided.
I applied an ice pack for half an hour, and my mind calmed down.
She picked up her phone, wanting to scroll through something relaxing to unwind.
When I opened Weibo, the screen was filled with the same name.
Cheng Che. Cheng Che. Cheng Che.
She stared at it for a few seconds, then clicked on the reservation page for " North Star ".
My finger hovered over the "Reservation" button for two seconds.
She pressed it.
Then she pressed her phone to her chest, closed her eyes, and let out a long breath.