CCTV's Video; Qisheng Is Dumbfounded
Online, after a full night of spreading, topics related to the previous evening's Starfield Building Cup had made the trending lists across major platforms.
On Musical Note in particular, it had reached the number one spot.
[Millions watched simultaneously on the day of the Minecraft Starfield Building Cup.]
Under the various videos on the trending lists, tens of millions of gamers were discussing the previous night's events in the comments.
For the players, perhaps reaching number one on the trending list was something to be proud of.
[Last night was such an eye-opener. There really are so many talented people out there. All those stunning builds were dazzling.]
[Yeah, especially the Old Summer Palace at the end. I felt like I'd gone back a hundred years.]
[Why can a garbage game like Minecraft make the trending list? So many game review streamers have already said how garbage it is.]
[I really don't know why there are so many people online with something wrong with their heads. If you have a problem, go see a doctor.]
[Yeah, were your eyes sewn shut? Can't you see what's trending?]
As Minecraft continued to explode in popularity, arguments online were growing fiercer.
Some people had never played Minecraft, but had learned about it from their favorite game review bloggers and subconsciously adopted the same opinions as them.
Over the next few days, the online debate grew increasingly heated.
From the game review bloggers' earlier disparagement to the flame wars now taking place under Minecraft videos, it seemed as though an invisible hand was controlling it all.
At Qisheng Game Company.
Teng Hua looked at the arguments under Minecraft short videos, the corners of his mouth lifting.
If I can't have you, don't even think about raking in money like this in front of me.
Just as he was happily scrolling through videos and drinking tea, the office door was shoved violently open from outside.
Bang!
Liu Nong rushed in from the doorway.
Teng Hua frowned and scolded him. "Have you no manners?"
"Don't you know to knock before coming in?"
"Liu Nong, you're disappointing me more and more."
While Teng Hua spoke, Liu Nong looked utterly panicked. He tapped at his phone with trembling hands, opened a video, and shouted, "P-President Teng, something terrible has happened!"
"CCTV posted a video!"
The words stunned Teng Hua, who was still angry. He couldn't make sense of what Liu Nong meant.
But Liu Nong placed the phone on the desk and continued urgently, "CCTV made a Minecraft video!"
At that, Teng Hua's heart felt as though it had plunged into an ice cellar.
"W-what did you say!?"
"CCTV reported on Minecraft?"
There was no need to explain what CCTV represented. His little tricks surely couldn't escape its notice.
He said urgently, "Quick, stop smearing Starfield."
He didn't dare smear Starfield anymore. CCTV's report was a get-out-of-death-free card, and his underhanded tactics would be like a moth flying into a flame against it.
He'd be courting death.
Liu Nong knew that too and hurriedly said, "President Teng, I've already taken care of it."
"Good."
"But..."
Teng Hua had just breathed a sigh of relief when Liu Nong spoke again.
"But Starfield Game Company has sued us."
"Sued us!? How dare they!"
Hearing that Starfield had sued his company, Teng Hua muttered to himself in surprise.
What gives them the nerve to sue Qisheng?
Over the years, Qisheng had copied and stitched together countless games, but when had anyone ever actually succeeded in suing them?
After all, Qisheng was a major taxpayer in Shencheng, and with cases heard locally, it had no fear of being sued.
But this time, Starfield had sued them just as CCTV reported on the game. What exactly were they trying to do!?
He couldn't figure it out, unless Starfield had some backup plan he didn't know about.
"It's fine. As long as the case is heard in Shencheng, they can sue us however they like."
Meanwhile, at Starfield Game Company.
Su Ye was fiddling with physical building-block pieces made from Minecraft in his hands.
They were samples he had arranged to have made over the past few days.
He hadn't expected CCTV to report on Minecraft. His original plan had been to use the evidence he had gathered and Minecraft's fans to generate public pressure while suing Qisheng.
He hadn't expected such a pleasant surprise to be waiting for him.
He put down the game blocks in his hands and looked at Luan Le'an beside him. "Once the lawsuit against Qisheng is ready, push for a court date."
"If they want to drag it out, post updates online every day and let everyone watch the case play out."
Hearing Su Ye's words, Luan Le'an couldn't help but shudder inwardly.
President Su's methods really are impressive. He's this capable even though he just graduated from university.
He no longer saw President Su as that fresh-faced university graduate. By now, he regarded President Su as a master of games and a master strategist.
"I understand, President Su."
"Mm. If PUBG can launch by the end of the year, the company will award an extra month's bonus."
"And these blocks..."
Su Ye looked at the blocks in front of him and remembered a company from his previous life.
LEGO.
That was right, a toy brand that had gone from ten billion in debt to having the highest market value in the world, reaching that point with LEGO blocks. It showed just how much potential those little blocks had.
Now, the brand was Minecraft, and he planned to develop building blocks around Minecraft. Both were based on building, so they had a natural advantage.
"A dedicated department needs to be in charge of the blocks. You don't need to worry about that. Focus on your game planning."
Luan Le'an let out a long breath after hearing that. He really was busy now. Not only did he have to develop the new game PUBG, but he also had to keep an eye on matters concerning Minecraft. Adding more to his workload really would be a bit exhausting.
"Find me an assistant when you have time. Someone capable."
"All right, President Su."
After Luan Le'an left, Su Ye opened the notes app on his phone.
There was a reminder in it about something he needed to do.
The overseas market.
Minecraft was now flourishing across the domestic market, and its player count was pushing toward twenty million.
But he knew that a game could only be considered successful if it was played all over the world.
Sometimes, people from different countries didn't speak the same language, but the appeal of games lay in their ability to let players cross language barriers and understand and accept one another.
Perhaps that was also a kind of appeal unique to games.
A signal or a gesture could be enough for players from different countries to understand one another and act.
It seemed that once the lawsuit against Qisheng came to an end, it would be time to launch a global publicity and promotion campaign.
With that thought, Su Ye gave a long stretch.
Although Minecraft had been doing better and better during this period, the pressure on him had never eased.
From transmigrating into this world and immediately taking over a game company to now, when players had embraced the game domestically, he had finally taken a step forward.