Discussing the Direction

"Five percent of Alliance Shipping's equity in exchange for twenty percent of Feiyu Live's equity? No way! Your equity only pays dividends, while Alliance Shipping loses money every year. Even dividends from that kind of equity are..."

"We actually have a significant advantage. Equity dividends are one aspect, but most importantly, you're accepted into the Western Capital City system!"

"What benefits would acceptance bring? Can you represent the Western Capital City system?"

In the private live broadcast room, Song Fengying and Li Yingbo argued back and forth.

Zhang Xuezhou had been thinking about how to get into the Western Capital City system, but Zhang Xuezhou didn't expect that his mother had already taken the first step.

Cross-shareholding is a very important way to integrate. When interests are constantly intertwined, there are fewer obstacles for outsiders to integrate, and they will be constantly pushed forward.

But how to properly exchange the chips you have will be a game of strategy.

It's not just Song Fengying who needs to take a gamble; Li Yingbo is also making a bet on potential future changes.

Before coming, Li Yingbo had done a lot of research, including familiarizing himself with Feiyu Live and related software. He found that Feiyu Live was difficult to replicate, at least not at present.

Many copycat apps exist, but none of them have the potential to replace Feiyu Live.

Even Zuo Household's "New Flying Entertainment" only skirted the edge of legality, causing some people who were interested to download the wrong software, thereby increasing the number of users.

However, despite the large number of users of Zuo Household's "Xinfeiyu" software, it lacks a super streamer and even normal revenue. It barely maintains its second-place position Zuo Household the live streaming industry by spending money.

Similar software can be created, but the ecosystem of software is difficult to replicate.

Since the Zuo Household couldn't succeed, Li Yingbo had even less intention of developing network software.

His chosen approach was acceptance and cooperation, but Li Yingbo didn't expect that Song Fengying wouldn't be as willing as he had imagined when he lowered his stance.

This did indeed make Li Yingbo somewhat embarrassed.

"You should know that there are many live streaming apps on the market!"

"You could try building this kind of partnership with Xinfei Entertainment!"

The negotiations between Li Yingbo and Song Fengying involved a fair amount of pressure, but Song Fengying's countermeasures were more direct.

As a light-asset network, Song Fengying is indeed subject to fewer constraints. As long as she doesn't cross the red lines of the Scarlet Alliance State, Feiyu Live will operate healthily.

If it's just an entertainment app, Feiyu Live doesn't need Li Yingbo's involvement at the moment.

If it's software being sold as a product, the involvement of a large company is indeed essential.

But Li Yingbo wanted too much.

The two sides went back and forth entangled, simply because of conflicting interests.

Your mother is so stubborn!

Li Yingbo was having a headache from the negotiations, so he couldn't help but whisper to Zhang Xuezhou.

"Your mother doesn't understand the rules of Western Capital City, but you should have at least had some contact with them before, having followed Old Ren," Li Yingbo said in a low voice. "Haven't I been sincere enough?"

"Think about it, think it over carefully," Zhang Xuezhou replied in a low voice. "Your advantages are undoubtedly significant, but if all you need to do is sell physical products online, we can easily protect your legitimate interests by hiring a team of over a hundred people to handle lawsuits. This will definitely force you to upgrade your services!"

"Your words make me very unhappy!"

"I think Professor Zhu, Professor Qin, and Professor Song are probably quite interested in this kind of thing," Zhang Xuezhou said in a low voice, pointing towards the training room. "Zhou Tianhao and Zuo Teng should be very interested too!"

"You're going to find someone else to endorse you?" Li Yingbo frowned and said, "They're definitely not as suitable as me!"

"If your true goal is to guide trade towards balance, even if I get a few more professors to endorse you, it won't be enough," Zhang Xuezhou said. "This isn't about interests!"

You mean?

Li Yingbo frowned even more deeply.

He certainly understood what Zhang Xuezhou meant.

There are conflicts between Western Capital City and the local areas, and their efforts to promote trade balancing will undoubtedly break the local economic monopoly, which will also lead to risks.

If the pressure of selling is concentrated on a certain super streamer, it would be extremely easy for local Lineage to deal with low-ranking Sequence Holder like Song Fengying who wander around aimlessly; a single accident would be enough to ruin everything.

Furthermore, Feiyu Live currently lacks a second super streamer, let alone a third or fourth...

The advantage of this development is that the Zhang Household profits greatly, while the disadvantage is that without Song Fengying, Feiyu Live will inevitably lose half of its business, not to mention selling goods.

There are many hurdles to overcome in selling products through software with high user activity rates on the internet.

"I think we should take my mother's advice into consideration in this regard," Zhang Xuezhou said to the live stream audience. "Perhaps it would be more appropriate for you to establish a new joint-stock subsidiary!"

"The second-tier company can handle the sales business independently," Song Fengying said thoughtfully after hearing Zhang Xuezhou's suggestion. "This is the right way for us to cooperate."

"But I'm actually investing real shares," Li Yingbo said with a headache. "You're setting up a new company and then doing cross-share swaps. What's the difference between that and getting something for nothing?"

"Anyway, I'm not willing to use Feiyu Live Streaming Company to directly sell goods, nor am I willing to get involved with major shareholders like you whom I can't afford to offend," Song Fengying said. "You can afford to lose money; if you ruin our company and leave, our livelihood will be destroyed."

"Please believe, Ms. Song, that this will undoubtedly be a wonderful future," Li Yingbo said earnestly. "I came here for development, not to cause destruction!"

"Professor Li, if you think cross-shareholding is a bad deal, how about you invest some money?" Zhang Xuezhou suggested. "We can bring in some other people to share the risk. If we need to invest more later, we can then do a share split and accounting."

The operating model of Feiyu Live after entering Western Capital City is exactly as Zhang Xuezhou described, and this equity structure remains very stable to this day.

Of course, Feiyu Live's development has been fraught with challenges, but thanks to Song Fengying's skills, Wang Li's management, Ren Wuyang's support, it has eventually developed normally to where it is today.

"Recruit some more people?"

Li Yingbo did want to seize the initiative in development, but as Zhang Xuezhou and Song Fengying continued their conversation, he realized that not only could the Zhang Household not handle this market, but he also couldn't sustain it.

This is not something he can achieve simply by improving the alliance shipping; it also involves multiple related parties such as finance, guarantors, and risk-bearers.

He has done a lot of research and thought over the past three days, but there are still too many oversights.

Li Yingbo's sales strategy of starting with a few key points and then building a reputation is difficult. Caught between local and Western Capital City conflicts, Song Fengying's risk rate will also be very high.

For a streamer like Song Fengying to maintain her popularity, she has to travel around a lot, and no one can prevent any unexpected events from happening to her.

To fill these gaps, it will require the participation of many people, and even new ways of collaboration.

"Establishing a sales platform might be the safest approach," Song Fengying suggested. "Feiyu Live could charge merchants on this platform for traffic generation, allowing customers to buy and sell on the platform. The resulting monetary transactions would also occur on the corresponding sales platform. This would be more suitable!"

"It's not just limited to Feiyu Live," Zhang Xuezhou said. "I think New Feiyu is also good, and all live streaming platforms can participate!"

When Song Fengying explained the concept of attracting traffic and earning commissions to sell goods, Li Yingbo's eyes lit up, and Zhang Xuezhou also began to suggest that other live streaming platforms participate.

If everyone works together, the profits will decrease, but the risks will also drop significantly.

Li Yingbo's undertaking is a huge undertaking, and Zhang Xuezhou is well aware of the consequences of being caught in the middle. The Zhang Household cannot afford such a risk, let alone try to monopolize it.