Chapter 110

I often Shi Wen with more confidence, "Right?"

Baoye A Sai couldn't help but say, "Of course, you can't sell it through the same channels as regular honey. You need to build a brand and keep it constantly out of stock. Then, scarcity will make it valuable. Even if you price it at several thousand yuan per kilogram, or even tens of thousands, people won't think it's expensive. Aren't those foreign honeys 20,000 to 30,000 yuan per kilogram?"

Shi Wen Wenxiao said, "The price is too high; I'm afraid I won't be able to sell them and will be stuck with them."

Baoye A Sai: "How could that be? I know of several people who want to steal your honey. If you really can't sell it, send it all to me, and I'll buy it all for you."

Shi Wen, "Thanks. I'll think about it some more when I get back, and maybe upgrade the packaging a bit."

Baoye A Sai: "Think it over carefully, don't sell it too cheaply. If you sell it too cheaply, it will be difficult to raise the price later."

Shi Wen went back to discuss it with Yan Kexing.

After repeating Baoye A Sai's words, Shi Wen said, "Baoye A Sai makes sense. If we sell too cheaply, we'll only benefit the middlemen."

Yan Kexing: "Do you have a target price in mind now?"

Shi Wen, "How about we sell it for 20,000? Our target customers have never been ordinary people anyway. If it's 20,000, it should sell. Those people spend several thousand yuan on a plate of mutton, so 20,000 isn't that much in comparison?"

Despite saying that, Shi Wen still didn't feel very confident.

Yan Kexing had no objection to the price. "If we're going to sell it at this price, we'll need to redesign the packaging."

Shi Wen, "That's what I think too. The brand needs to be redesigned, and all the products from the ranch should be priced at least ten times higher than similar products on the market."

Yan Kexing thought for a moment and said, "Then it would be best to adopt a membership system. Before new products are launched, they can be given to members for tasting, and then various non-sale items can be used to maintain membership."

Shi Wen, "That's a good idea. I've seen many ranches abroad adopt this membership system. We could probably develop a high-end community model for now, supplying members living nearby for the time being, and then expanding to customers further afield when we have the capacity."

The two discussed it for half the night. Shi Wen was so excited that he couldn't sleep and kept writing down the contents of their discussion in a memo. When he got up the next day, his eyes were covered in bruises.

Shi Wen himself had no relevant experience, but the quality of his products was so excellent that even without much advertising, the first batch of membership slots were snapped up by his wealthy friends as soon as he posted about it on his WeChat Moments.

The first batch of members were Baoye A Sai, Qile Moge, Ma Chengfeng, Zhu Ji, and Lin Huaizhuo.

Shi Wen never expected Lin Huaizhuo to become one of his first members. He originally wanted to decline, but Lin Huaizhuo said that he had moved to N City and was eager to become a member of his company, so he asked him not to refuse.

Upon Shi Wen this, he immediately recognized the member.

Besides Lin Huaizhuo, Shi Wen was also very surprised that Zhu Ji could become a member of his family.

Zhu Ji said with a grin, "I've been waiting for you to open your shop and do business, but your output has always been very small, so I didn't ask. Now that you're starting to recruit members, I'll definitely participate. Putting everything else aside, it would be nice if you could send me a couple more pounds of vegetables from your backyard."

Shi Wen, "You're already a member of our family, so what's so difficult about two jin, or even twenty jin?"

The five of them were considered initial members.

With people willing to come on the first recruitment drive, Shi Wen's confidence soared. He rolled up his sleeves, ready to make a big splash.

It's already summer, and livestock will be sold in the fall and winter. It's good to prepare in advance while things are less busy now.

Shi Wen was not very familiar with the membership model, he Yan Kexing invite an expert from City B to help him formulate membership development guidelines.

For example, what is the membership fee for the first year? How does the membership fee increase in subsequent years? What are the basic requirements for each member? How are the membership spending limits and upgrade rules determined?

An expert told Shi Wen, "For luxury products like yours, the most important thing is to give members a sense of superiority. Members should be able to buy what others can't, and higher-level members should be able to get what lower-level members can't. You need to differentiate between different segments."

Shi Wen nodded repeatedly upon hearing this. "And the price?"

The expert said, "The pricing you've set is quite good. The annual fee for a basic membership is 50,000, for intermediate 100,000, and for advanced 200,000. You also get a certain amount of ingredients every month, such as meat, dairy products, or vegetables from your backyard—all rare items. Since your business can't expand too much, you can focus on specialization and refinement."

Shi Wen: "I understand that. What about branding? Do you have any suggestions?"

Expert: "I think your 'Shi Family Ranch' brand is quite good. One aspect is that it embodies tradition; from your grandfather to you, it's now the second generation, right?"

Shi Wen: "Yes."

Expert: "The 'Shi Family Ranch' brand is also good for establishing sub-brands, such as 'Shi Family Honey' and 'Shi Family Cheese' which you want to launch separately. These are all very easy to do. If you want to launch other products later, you can just expand the categories. You can also register the sub-brands and related trademarks in advance."

The expert spoke at length, then pulled out a folder. "I've already prepared the detailed plan; you can take a look."

Shi Wen looked at the thick stack of documents and said, "It's so great to have your help."

The expert smiled and said, "Of course."

Chapter 110

In addition to providing the Shi Wen with a sample and helping them determine the membership rules, the experts also created the regulations and disclaimers.

These regulations are written in great detail; Shi Wen never seen them online before.

However, if it's this membership contract, he'll definitely have fewer problems later on.

After Shi Wen it, Shi Wen breathed a sigh of relief.

The experts were indeed experts; the 80,000 yuan fee was well spent.

A year ago, Shi Wen would never have spent so much money on this consultation. As for now—

All he could say was that it's good to be rich.

After the official membership rules were released, Shi Wen recruited several more members.