Chapter 204
Shi Wen that "the high-end market has been dominated by Wagyu beef for too long. Perhaps we should breed better and more delicious grass-fed cattle to capture the top international market, lead people's aesthetic appreciation of meat, and then we won't have to play by other people's rules."
Yan Kexing: "Then let's go."
Shi Wen, "His ambitions are a bit too high, and it might be difficult, but I think I can do it."
After saying that, Shi Wen added softly, "I just wonder how many years it will take?"
Yan Kexing: "If there's progress every time, it won't take long."
Chapter 204
After returning to the ranch, Shi Wen invited Baoye A Sai and Qile Moge to the ranch for dinner.
The three hadn't seen each other for quite some time, and both Baoye A Sai and Qile Moge were delighted to receive the invitation.
Baoye A Sai drove to the outside of Shi Wen's ranch early in the morning.
Shi Wen glanced at the time; it wasn't even eight in the morning yet. He smiled and said, "You're up really early."
Baoye A Sai: "It's alright, it's good to exercise early in the morning."
Baoye A Sai rubbed his hands together, saying excitedly, "Have you let your horse out yet? I want to go play with your horse."
Shi Wen, "No, they're all still in the barn. Do you want to play with Shi Suo and Yan Shi, or do you want to go find the mares? The mares are quite pregnant, so it's not convenient for them to interact."
Baoye A Sai: "Shi Suo and Yan Shi, I wonder if they still remember me?"
Shi Wen, "Yes, they remember. They all have good memories. Heiwa and the others remember you too. Just go in; they won't stop you."
Baoye A Sai immediately walked towards the livestock shed. "I'll go first then. Call me if you need anything else."
Baoye A Sai went to the livestock shed to play with the horses, Shi Wen continued to tend the vegetables in the backyard.
As for Yan Kexing, he has already started working.
A little while later, around eight o'clock, Qile Moge also arrived.
Qile Moge, carrying a bag of gifts, said to Shi Wen as soon as he saw him, "Brother Shi, I brought you some cheese made from the milk of our Dolan Sheep. See if you can get used to it."
Shi Wen looked at the cheese in his hand and asked, "Has the Dolan Sheep produced milk?"
Qile Moge: "It's ready, and quite a lot of it. The cheese it makes is a little different from the Fattail cheese. Do you like it? If you do, I'll send you some more later."
Shi Wen smiled and said, "Okay, thank you. Come in and have a seat."
Shi Wen brought Qile Moge into the house, then took out his phone and called Baoye A Sai to ask him to come over.
The three of them sat in the living room, Shi Wen brought them milk tea.
Baoye A Sai spoke first, "Brother Shi, you said you wanted to talk to us about raising cattle, what exactly is it about?"
Shi Wen rubbed the cup for a moment, then spoke after a brief silence, "It's like this, I think I'll give up on the idea of raising grain-fed cattle and switch to grass-fed cattle, and I'm thinking of finding a ranch to cooperate with in breeding them."
As soon as he said this, Baoye A Sai and Qile Moge immediately understood his meaning.
Qile Moge immediately said, "Grass-fed beef is also good. High-end grass-fed beef is quite delicious. I had specially raised grass-fed beef once two years ago. The taste was very sweet and rich, with a strong beef flavor and plenty of juice. I still remember it fondly."
Baoye A Sai also said, "Grass-fed cattle are good. The large companies that raise grain-fed cattle have already reached their peak. It will be difficult for us to compete with them if we try to catch up. It's better to open up a new track."
Shi Wen nodded. "That's exactly what I'm thinking. We probably won't have an advantage in grain-fed cattle, and I don't think they're very healthy either, so I'm thinking of moving towards grass-fed cattle. Grass-fed cattle, if raised well, are just as good as grain-fed in terms of taste, meat quality, juice, and tenderness."
Qile Moge agreed, "Yes, the steak I had last time was very tender; it broke in one bite with the slightest touch, just like grain-fed steak."
Shi Wen nodded. "The shear force is small."
Shear force roughly refers to the force required to bite through a steak; the shear force of high-end grass-fed beef and grain-fed beef is actually about the same.
There are many misconceptions about grass-fed beef. People are less familiar with high-end grass-fed beef, while low-end grass-fed beef has a coarser texture and less juice, making it more difficult to cook than grain-fed beef.
The three chatted for a while and all had a pretty good impression of grass-fed beef.
As for the joint breeding that Shi Wen mentioned, Qile Moge and Baoye A Sai have a more conservative attitude.
Baoye A Sai asked, "Brother Shi, how do you plan to collaborate on breeding?"
Shi Wen, "That's right. I'm looking to pursue joint breeding because our ranch isn't big enough, and it's not a professional beef cattle farm. Even if my ranch produces good cattle, its influence won't be that great."
Baoye A Sai and Qile Moge nodded in understanding.
Shi Wen continued, "If several ranches raise beef together and launch it to the market in large quantities, the influence will gradually grow. I've already built up a customer base, so launching high-end beef shouldn't be too difficult."
His ranch members have very strong purchasing power, so if the beef is of good quality, he won't have to worry about a lack of customers.
If the quality of the beef can be stabilized, they can gradually build a reputation in the high-end market and compete with Wagyu beef, leveraging the influence of their customers.
When other herders see the potential for grass-fed cattle farming, they will surely follow suit.
Shi Wen's members are mostly big shots from all walks of life; otherwise, they wouldn't be able to afford the annual membership fee of 50,000 yuan.
Thinking of the Shi Wen's family, Qile Moge felt a surge of excitement. "Your family certainly has a lot of loyal customers. I also think that if we can guarantee the quality, there shouldn't be any risks in going down this path. It's just that the quality is a concern—"
Baoye A Sai continued, "Improving the quality of grass-fed cattle is much more difficult than improving the quality of grain-fed cattle. The breeding period is also longer, and even after several years of hard work, you might not achieve very good results."
Shi Wen said earnestly, "I think it's definitely possible. Grass-fed beef has a long breeding cycle, and there's no shortcut, but it accumulates more flavor compounds. If raised properly, it definitely won't be bad. If the final result is really not good, I can buy back grass-fed cattle raised according to the requirements."