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Shi Wen couldn't help but ask, "There's something I've wanted to know for a long time, can I ask you?"

Zhu Ji and he were on good terms, so Zhu Ji didn't mind and generously said, "Just ask me whatever you want. I'll consider it and see if I can tell you."

Just when Zhu Ji thought he was about to ask about some earth-shattering secret, he looked at Zhu Ji and asked, "What is your original form?"

"That's it?" Zhu Ji was expecting him to ask all sorts of secrets, but he didn't expect him to just want to gossip. He was shocked and said, "Old Yan didn't tell you?"

Shi Wen shook his head. "We don't usually gossip about our friends, and I feel it's not a good idea to ask him about this. Tell me quickly, what is your original form? I should be qualified to know now, I'm God-Level Abilities User."

"You've kept this to yourself for years, haven't you?" Zhu Ji sighed. "There's nothing I can't say. Rabbit, my original form is a rabbit. I was originally human, but I awakened the bloodline of the Moon Rabbit. After becoming God-Level Abilities User, I can transform back into my original form, so I'm a rabbit."

Shi Wen never expected that his true form was this; no wonder he was stationed here!

There are quite a few wild rabbits outside.

No, I should say this area is quite suitable for rabbits to inhabit.

Shi Wen, "Is the Moon Rabbit the Moon Rabbit inside the moon?"

Zhu Ji: "It has nothing to do with the moon, it's just a name. It's also called the Taiyin Rabbit, which means my original form is exceptionally different."

Shi Wen finally satisfied his curiosity and began to ponder the meaning behind his original form, "So, I'm also God-Level Abilities User now. Can I transform into Qilin?"

Zhu Ji: "Theoretically, it's possible, but aren't you currently lacking energy? The Variant Ingredients you have now aren't enough to provide the massive energy needed for you to transform from human into Qilin. Localization should be possible."

Shi Wen, "That was before. Now I've opened a ranch, so food shouldn't be a problem."

Putting everything else aside, Shi Wen is absolutely confident in this regard.

This aspect has never been a problem for him since he started his career; his ranch may not have much else, but it certainly has a lot of Variant Ingredients.

Zhu Ji: "Then give it a try. If you eat it for a longer period of time, you should have a chance. You're already a God-Level Abilities User now, so theoretically you can transform into human form, but there's a big difference between theory and practice."

Shi Wen, "In that case, I'll process a batch of livestock during this period, and we can take turns eating them. I refuse to believe that we can't gather enough energy for transformation."

Autumn is also the season for processing livestock; every year during this season, they slaughter a batch of livestock and make various kinds of meat.

Especially after it snows, when the outside becomes a natural refrigerator, the slaughtered meat is kept frozen in the backyard until spring.

Shi Wen they have a lot to do now, and they've become busy again.

The ranch's name was changed quickly; they personally commissioned a nameplate to hang outside the ranch, and the name on the mini-program and online was also updated.

His family has many customers, and plenty of them are wealthy. They noticed immediately that the family had changed their name.

Customers also discovered that the restaurant had not only changed its name, but also added a sub-section to its mini-program called "Shijiu Joint Cultivation".

Customers started discussing it in their official group chat, with many praising it, but even more expressing skepticism.

Shi Wen first glance, I noticed a lot of unfriendly content:

What does "joint breeding" mean? Have you licensed your brand to other ranches?

[Really? Your ingredients are so good, and your business is doing so well, why would you take this step?]

[I don't want rebranded products. I only buy your ingredients. If it's just rebranded, I'll buy from somewhere else.]

[I think the ingredients from Shi Family Ranch are among the best in China and even the world, so there's no point in doing joint breeding.]

Indeed, it seems like this company is headed for decline once it starts licensing its own brand.

Shi Wen surprised that everyone was so pessimistic, but I can understand it.

He rarely speaks in the group chat, "[Our joint breeding program involves us providing breeding stock, pasture, and breeding techniques, ultimately producing qualified livestock.]"

Shi Wen: [This joint training program is to enrich the product categories on our mini-program. For most of the year, we don't have any products to list on our mini-program, which is a bit of a waste.]

Shi Wen: [Furthermore, we have been advancing our regional germplasm resource improvement plan. We believe we can raise high-quality cattle and sheep, and by then, our meat will certainly be no worse than that of top international markets.]

The ideal is appealing, but whether it can be achieved in reality is another matter.

[I agree. I'm not trying to discourage you, Mr. Shi, but building a brand is really not easy.]

I don't think there's any need to be so pessimistic. Whether the quality is good or not, let's wait and see the actual meat before making a judgment.

[Yes, Brother Shi, don't worry, as long as it's good meat, we'll support you.]

Yes, there are simply too few products available right now. If we could import some better items to supplement the selection, that would be great. As long as the prices are right, everything is negotiable.

[Yes, yes, you get what you pay for. Things on mini-programs are too expensive now; sometimes I feel like eating them all year round would be a bit too much.]

Shi Wen at the various comments scrolling up in the group chat, Shi Wen said to Yan Kexing, "It's a bit unexpected. I originally thought everyone would be very supportive of this new sub-brand."

Yan Kexing said, "That's not necessarily true. People are generally quite conservative. If they strongly identify with a previous brand, they may not be as receptive to newer brands."

Shi Wen and said, "I understand. It's like the previous brand was the 'white moonlight,' and no matter what brand they launched afterward, customers felt that they could never surpass that 'white moonlight,' right?"

Yan Kexing nodded. "That's probably how customers feel."

Since the customer feedback wasn't very good, Shi Wen decided to hold a free tasting event first.