Trailer Released!

May 31st.

The day before the scheduled update for the Frost Snow Project.

A big day for Zhu Meng.

Everyone temporarily stopped their work and opened the Frost Snow Project account homepage on Weiguang and P Station.

Xu Meng sat in the operations office, ceremoniously pressing the release button himself.

Thus, the remastered update trailer for the Frost Snow Project, through the veins of the internet, reached tens of thousands of players and netizens.

Normally, releasing a trailer the day before an update is quite outrageous and unprofessional.

But Zhu Meng's production schedule was too tight. Even if the entire company worked until they were about to vomit blood, they barely managed to complete the update preparations by now.

—Not even including the multiplayer battle map [Dragon Palace].

That part still needs time to polish, and it will take at least another week.

Fortunately, [Dragon Palace] is a "surprise content", so a little delay won't hurt.

But the actual gameplay trailer really couldn't be delayed any longer.

The operations team's continuous promotion with promotional materials initially shocked many passersby netizens due to the unique original artwork scale in the ACG mobile game circle.

But after a whole month, with only original artwork and character art without actual in-game modeling, another problem arose—

The gaming community is now inclined to believe that Zhu Meng is conducting an "artwork scam", and the actual modeling cannot achieve the effect of the original artwork.

And this kind of thing—though outrageous to say, is a common practice in the ACG mobile game circle.

Not only are peers accustomed to it, but even ACG mobile game players are used to it, at most scolding a few times and then not mentioning it anymore.

It's not that they're not angry, it's just that they're used to it.

Too much scolding is also a waste of expression.

As a result, the popularity of the Frost Snow Project inevitably slowly decreased.

Fortunately, they had previously completed a breakthrough, and whether it was an artwork scam or not had not been finalized. It was still much better than the previous half-dead state.

And today is the day to prove Zhu Meng's strength to the entire network, regain all the lost popularity in one fell swoop, and strive for more casual players! ...

The 2.5 million followers of the Frost Snow Project on Bilibili and the 1.2 million followers on Weiguang saw this update immediately.

—Throughout May, the Frost Snow Project, without any updates, relied on a notice and a dozen character artworks to gain 700,000 followers! This is the charm of the traffic era.

As long as you can create good content and generate buzz, you can acquire tens of thousands, hundreds of thousands, or even millions of new users at a very low cost!

In order to join in the fun, these new users even specifically downloaded the un-updated Frost Snow Project to play, just to be able to intuitively feel the difference after the update.

The fiercely competitive ACG mobile game content creators also entered the Frost Snow Project to record materials in advance.

This way, they can make comparison videos as soon as the game is updated.

—For them, the popularity of the topic and the speed of making videos are more important than the fun of the game.

At this moment, the speed at which these new players discovered and clicked on the trailer was even faster than the old players of the Frost Snow Project! ...

Then there are the ACG mobile game players who have been following Zhu Meng's movements.

The ACG mobile game circle is a circle with a very high degree of community intensity.

—That's right, it's [intensity], because the ACG mobile game circle is almost at war every day.

Of course, there are cute and innocent people in the ACG mobile game circle who only play games and don't participate in battles, and in terms of numbers, they are actually the majority.

But they are too normal and never argue with people online.

As a result, the ACG mobile game public opinion field is entirely occupied by manufacturer-raised trolls, instigators, and extreme players.

Now that Zhu Meng is creating a new scale in the ACG mobile game circle, such a big event naturally requires a fierce debate in the public opinion field! What trailer?

It's clearly a new battlefield!

The [Game Observer] editorial department was the first to predict the Zhu Meng collapse crisis, triggering this series of events.

A senior editor nicknamed Fire Knife suddenly shouted, "Zhu Meng has released a trailer!"

"They actually released it?" a colleague a meter away said in surprise. "Is there actual gameplay footage?"

"There should be!" Fire Knife replied, looking at the Frost Snow Project blurb.

As he spoke, colleagues in the office also opened the Frost Snow Project account homepage and saw the post—

[Old friends meet again, just like the first time] [Frost Snow Project Remastered, looking forward to seeing you again] followed by a trailer lasting a full 4 minutes and 58 seconds.

The editors weren't in a hurry to watch the trailer, and instead teased Fire Knife:

"Old Fire, it looks like Zhu Meng really has a chance to survive!"

"Haha, Old Fire, you're going to be the first person at [Game Observer] to make a failed prediction."

"From now on, [Game Observer] won't have an undefeated record."

"Apologize by cross-dressing!"

"Who do you think is more nervous right now, Old Fire or the editor-in-chief?"

"Of course, it's the boss of Zhu Meng who's more nervous!"

The atmosphere in the editorial department wasn't tense, but rather relaxed.

Although they kept saying things like "failed prediction" and "undefeated record," they were all smiling, practically writing their desire to see Fire Knife make a fool of himself on their faces.

As for the decline in the "prediction" value of [Game Observer], they didn't take it to heart.

The reason is that the [Game Observer] editorial department is made up of a group of old players.

—Very old players.

Most of them started making game guides and uploading game videos as individuals back when the game industry wasn't as popular as it is now, and was even regarded as a scourge by parents and social media.

Fire Knife was one of them.

When he started working in game media, there wasn't even mobile internet yet. Everyone wrote text guides in game magazines—at most adding a few pictures, which were too small to see clearly due to page limitations.

Many people may not realize that only 20 years have passed from the era of black and white screens with postage stamp-sized button phones to the current era of mobile internet with all smartphones.

Fire Knife, who came all the way from that era, a "living fossil" in the memory of old players in the game circle, is still only in his early 40s, with 20 years left before retirement.

But the development of the game circle has been turned upside down, and he is inevitably outdated.

Just like many people in this office, he can no longer survive by fighting alone.

This is the reason for the birth of [Game Observer], a group of old people from the old era banding together to keep warm and striving to survive in the ever-changing new era.

Currently, they are doing well.

On the one hand, this is naturally inseparable from the progress of history—the sudden prosperity of the cultural and entertainment industry.

But on the other hand, it is also inseparable from personal struggle—

These people have been in the game circle for many years, and each of them holds a lot of contacts in their hands.

Added together, they can almost reach all companies, all fields, and all circles in the game circle.

This is also why they can get internal information every time they report, and every prediction is accurately fulfilled.

Outsiders don't know, but everyone in the editorial department knows that sometimes these sources of information are even the bosses of those bankrupt game companies themselves.

The boss personally provides internal information, it would be strange if it wasn't accurate!

Because they are generally older, these old hands have a stable mentality. Everyone seized the opportunity to squeeze Fire Knife for a while before clicking on the trailer with satisfaction.

There were also friendly businesses and competitors, the resigned Yang Hui and other former employees, passing melon-eating netizens...

And so on.

Countless people clicked on this trailer as soon as possible. —To everyone's surprise: the trailer started with an animated short film.

The first thing that appeared on the screen was a fitting room in a shopping mall.

Through the blue curtain, only a pair of calves and a pair of shoes could be seen—veteran players could recognize who was behind the curtain from this feature alone.

But before they could send out comments to introduce [him/her/it], with a "whoosh," a jacket flew out from over the curtain.

Then came a T-shirt, trousers, a bra...

One piece after another, flying out like a celestial maiden scattering flowers.

The barrage of comments instantly exploded:

"???"

"!!!"

"What the hell are you doing?!"

"So exciting right from the start??"

The screen filled with question marks and exclamation points, erupting instantly!