Frost Snow Project

Biodata

Feature	Details
Name	Frost Snow Project
Original Name	霜雪计划
Type	ACG shooting game project
Affiliation	Dream Building Game (Zhu Meng)
Occupation/Role	Dream Building Game's original and initially sole product; a free-to-play game combining character collection, PvE, and competitive multiplayer
Status	Active; continues to receive character pools, maps, quests, and other content updates 679
First Appearance	Chapter 2 2

Background / History

Before Xu Meng took control of Dream Building Game, Frost Snow Project was the company's only product and was approaching failure. Its launch drew criticism from both players and hired trolls, but attention collapsed after rivals concluded that the game had no future. The project was unprofitable and its failure threatened to leave the company bankrupt 2 11.

Xu Meng began a full remaster rather than abandoning the game. The announced overhaul removed character-couple settings, replaced the writing team, redesigned female characters' costumes, removed nonessential male characters, and gender-swapped relevant remaining roles. The game rating was raised from 12+ to 18+, with registration and login restrictions for minors 3 4.

In-Game Setting

Frost Snow Project is set in the science-fiction world of Arda. An unknown disaster causes animals to become violent, plants to mutate, and robots to awaken sentience and attack humanity 40.

• Silver City — a principal city visited during the early game content 38.
• Legendary Investigator — the player character, who undertakes investigations, combat assignments, and events throughout Arda 44.
• Corrupted creatures — hostile monsters that may be fought or temporarily tamed during events 44.

Gameplay Systems

Character Collection and Combat

The game uses character pools and progression resources such as Liquid Gold. New banners and remade characters drive much of its collection system, while individual characters have distinct weapons, roles, skills, and ultimate abilities 43 71.

• Early role categories included Stable Output, Burst Output, Assist Output, and Logistics Output 30.
• Character trials allow players to test featured characters and view credited concept art during loading screens 38.
• The remaster emphasized high-detail models, animation smoothness, physics effects, and elaborate ultimate-skill presentations 24 38.
• The initial remaster completed eight character reworks, while later updates continued adding both remade and original characters 38 95.

Battle Damage Clothing System

The remaster introduced a battle-damage system that alters a character's appearance after taking damage.

• Damage effects can include torn sleeves, shortened skirts, removed shoes or stockings, broken accessories, disheveled hair, and sweat effects 22.
• Characters are not intended to become fully nude after defeat 22.
• A player-facing Clothing Destruction Switch was later added, allowing streamers to avoid triggering the system during broadcasts 39.
• The feature became a major subject of player guides and content creation 59.

Dragon Palace Treasure Plunder

Dragon Palace Treasure Plunder is the game's major multiplayer mode and the feature that expanded its appeal beyond its original ACG audience.

• Two teams of six players compete in an underwater environment for a descending Dragon Pearl 67.
• Its first map is Shell Tower Pearl Palace 67.
• The mode supports unusual team compositions, including duplicate-character strategies and skill-based ambush tactics 77 82.
• Later updates added Jade Palace Qiong Lou and Lü Yan Pu Di as additional maps 128.
• Infinite Firepower Mode was developed as a limited-time, high-threshold event rather than a permanent mode 215.

Development and Update Timeline

Release / Milestone	Chapter	Notes
Remaster announced	3–4	The project announced its 18+ rating, character-design overhaul, removal of CP settings, and gender-swapping of relevant male characters. 3 4
Remastered update trailer	26	A 4-minute, 58-second trailer released on May 31; the project had gained 700,000 followers during May without a version update. 26
Remastered version launch	37–38	The new version added a dynamic launcher containing 1,060 background images, remade character models, trials, costumes, and battle-damage content. 37 38
Dragon Palace Treasure Plunder	67–71	The underwater 6v6 mode was revealed and released as a free large-scale update. 67 69 71
Cloud Gaming client	167	A Cloud Gaming client launched alongside a major code optimization and reconstruction effort. 167
Softofft Game Box launch	178–179	The console release exceeded 8 million downloads in under three hours and 14 million within 24 hours. 178 179
VR test: Infinite Firepower	214–216	A limited-time test let players use Mirage Game Sets in either character-transformation mode or a mode that grants character skills without transformation. 214 216

Development Team

• Xu Meng — Dream Building Game's owner and the project leader responsible for the remaster, content direction, and major strategic decisions 2 22.
• Song Zhicheng — Director of Operations; manages community issues, promotion, channel relations, and operational execution 11 50.
• Ding Nian — concept artist whose credited work includes Tong Que's remastered art; her artwork helped establish the project's new visual identity 19 38.
• Peng Linmu — programmer involved in bug fixing, technical optimization, and the demanding implementation of new gameplay 46 95.
• Lu Cong — planner and public-facing host for major previews and content announcements 128 129.
• Yang Bing — level designer for Dragon Palace Treasure Plunder 128.

Reception and Performance

Revival

The remaster trailer transformed the project's prospects before the update had even launched. Within ten minutes, players purchased 100,000 monthly cards, producing 3 million RMB in revenue and surpassing the previous 30 days' total revenue 31.

• The remastered server launch generated 38 million RMB across channels on its first day 49.
• The game added 7 million registered users in 12 hours following launch 49.
• The first week of the remaster generated 78 million RMB in revenue 97.
• Dragon Palace Treasure Plunder became the project's first major gameplay-driven breakout, drawing in shooting-game and non-ACG players 83 84.
• During the Cologne International Game Show, total users rose from 37 million to more than 38.5 million in a single morning 148.
• After its Softofft Game Box launch, the game topped both the mobile-game bestseller list and the Game Box bestseller list 178.

Controversy and Channel Removal

The project has consistently attracted polarized reactions due to its character designs and explicit presentation. It developed a highly positive reputation among much of its male ACG player base while receiving criticism from users outside that audience, organized reporting campaigns, rival-company trolling, and platform restrictions 46 61.

• Three channels removed the game after abnormal complaints and low ratings, demanding costume changes before relisting it 50.
• Dream Building Game permanently withdrew Frost Snow Project from those channels rather than alter the designs, promising to preserve affected player data and move users to the official server 50.
• P Station and other remaining channels subsequently removed coordinated negative reviews and restored the game's ratings 54 55.
• The preview livestream later received waves of negative comments identified by players as bot activity 131.
• Dream Building Game publicly named Lu Zhu Games, Miao Web Games, and Deer Island Game for interfering with the project, prompting player backlash against the companies 135.

Technology and Platforms

• Dynamic launcher — the remastered launcher uses 1,060 separate background images rather than a single static image 38.
• Cloud Gaming — released after extensive underlying code optimization to improve access and performance 167.
• Haptic Sync Suit — demonstrated at the Cologne International Game Show; demand created queues of up to five hours before experience rules were adjusted 148.
• Mirage Game Set support — enabled an immersive first-person VR test for Infinite Firepower 216.
• Softofft Game Box — the game launched globally on the console platform on September 1, 2025 147 178.
• English client support — added to accommodate overseas players attending the Cologne exhibition and preparing for the console release 149.

Trivia

• The original remaster trailer was released only one day before the scheduled update because the development schedule was extremely tight 26.
• The project became known for giving concept artists visible credit in loading screens, including pseudonymous credits where appropriate 38.
• Its first major competitive mode was initially intended as a “light competitive” experience so inexperienced players could still enjoy PvP 23.
• The project’s community commonly turned official teasers into character-based meme chains, especially when the official account teased that “the big one” was coming 67.