Xu Meng saw a post that might have been related to the Frost Snow Project trailer:
[I've seen it erected. When is Divine Bird going to learn?]
He really wanted to click inside to take a look, but he didn't succeed.
Instead, the system popped up a prompt—[This post has been deleted for violating community regulations].
Xu Meng blinked, tried a few more times, and quickly confirmed that any posts that looked like they were related to the Frost Snow Project had very short lifespans.
This meant that community moderation was frantically deleting posts.
However, ACG Game players fought on all fronts and were no pushovers either, with all kinds of dark jargon emerging endlessly to begin matching wits and courage with the censors.
It was a contest to see whether the moderation deleted things faster or he posted them faster.
Xu Meng was initially just watching the fun, but before long, a crooked idea popped into his mind.
He switched to Konjac Games's community app Magic Light, registered a burner account on it, and sneakily tried to publish a post—
["Frost Snow Project" pictures are on such a large scale, is there a problem with the administrator deleting posts?] Publishing failed.
A question mark popped up over Xu Meng's head. Do they even delete posts that support the administrators?
After a brief thought, he changed the title:
[You guys doing erotic stuff, don't you have your own community?] It passed smoothly.
"Fine, it looks like the four characters Frost Snow Project are blocked." Xu Meng found the answer.
Just looking at the title, this post was one that supported the administrators in deleting posts.
At first glance, the main text was also: This is the community for Divine Bird. Don't you think it's going too far to post content from other games here? Besides, look at the pictures you guys are posting. The scale of every single one is larger than the last, and they're pretty much pornographic pictures anyway.
Isn't it normal that Divine Bird doesn't let its own pornographic pictures be posted, and doesn't let pornographic pictures from other games be posted either?
What are you guys getting angry about? Doesn't that game of yours have its own discussion area?
If you guys don't know the way, I'll point it out for you, alright? In Dreamjin (hyperlink)'s own discussion area, they surely won't ban their own characters. Post whatever you want, post as much as you want, and you definitely won't get deleted.
Go chat over there, and stop staying here to pollute our Divine Bird's community.—As a standard ACG Game company, Dream Builder of course also had its own community app.
However, the operational status of this community app named Dreamjin was utterly dismal, with just over 300,000 registered users, which were attracted back during the initial launch period of the Frost Snow Project by relying on the register-to-get-rewards event.
Before the trailer was released today, the daily active users of this app had already fallen past the 10,000 mark.
It was completely in a half-dead state.
The hyperlink Xu Meng inserted in the post was precisely the download link for this app.
He nervously refreshed for three minutes, worried that the post would be deleted.
But presumably too many players were matching wits and courage with the moderation at this time, and the underprepared moderation was overwhelmed and lacked the time to inspect them one by one.
Or perhaps the professional competence of this Magic Light community manager was mediocre, and they genuinely agreed with the content of Xu Meng's post, hoping that the troublemakers would leave on their own and stop increasing their workload.
In short, this post survived.
Unsurprisingly, this trolling post triggered fierce arguments among the community players.
The first ones to appear were the foul-mouthed warriors attracted by the title:
"What business is it of yours whether my dad loves posting pornographic pictures?"
"Heh, posting history: 1. You don't need to say much about what kind of element this is."
"Is Konjac your dad? Speaking for the manufacturer? Are you addicted to being a filial son?"
"You definitely have some kind of major disease."
"Do you live by the ocean? Why are you managing things so broadly?"
"Ain't you a bro, are you impotent?"
Looking at these replies that started spraying the moment they came in, Xu Meng wasn't angry. Not only was he not angry, but he also beamed with joy as he read them.
He understood the mindset of those agitators stirring up trouble a little bit.
Until he saw the last one, and his smile instantly froze on his face on the spot.
However, very soon, someone popped out to defend him—
"Why make personal attacks? Aren't the OP's proposals the best of both worlds?"
"Foul language as soon as you open your mouth, what kind of quality is that."
"The OP said it right. This is a gathering place for Divine Bird players. Doesn't your sxjh have its own community?"
Further down, these two factions logically started arguing, beginning to check each other's elements, check posting histories, flash whale spending bills, and compare game times...
It was lively to the extreme, and the heat of the post also rose step by step.
While eating melons, Xu Meng happily saw that more and more users were registering for Dreamjin through the hyperlink he posted.
From one every few minutes at the start, it progressed to four or five popping out every minute later on.
When users registered through this link broke 100, Xu Meng called Song Zhicheng over.
"Boss, what's up?" When Song Zhicheng came over, he was still holding several sheets of A4 paper in his hand.
--While Xu Meng was surfing the web, he had been excitedly recording and analyzing various data.
"Did the problem with P Station's trailer get resolved?"
"Resolved." Song Zhicheng immediately nodded, "The contact person went to find the reviewers, who said our video had a problem in those two seconds of footage at 3 minutes 17 seconds and 18 seconds, where the color of the White Mist was too light and didn't provide enough of a blocking effect."
"We contacted the animation team to make emergency changes, and it has now been re-uploaded."
Xu Meng opened his mouth, somewhat wanting to curse.
But in the end, he swallowed it down.
Who asked them to be the platform side? If they say you won't do, you won't do, even if you can help them make money.
He shook his head, making a note of it in his mental ledger first, and then began to talk about business:
"Have you noticed the forum trends in other ACG Game communities?"
"I've noticed them." Song Zhicheng nodded again, "Many players want to discuss our trailer, but their posts were deleted by the moderation, and now the confrontational sentiment between both sides is intense."
"Very good, as long as you've noticed, it'll be easy to handle."
Xu Meng spun the screen around again to show Song Zhicheng the post he made, as well as the number of users who registered for Dreamjin through the hyperlink.
Song Zhicheng looked at the post, then looked at Xu Meng, and finally locked his gaze onto Dreamjin.
"Boss, do you mean you want me to organize employees of the Operations Department to post in various app communities to drive traffic to Dreamjin?"
"Of course not." Xu Meng shook his head.
Song Zhicheng showed a puzzled expression.
Xu Meng explained, "This is indeed a rare opportunity, but the time window won't be very long, and the movements must be fast."
"Just relying on the people in your Operations Department, how many people can you pull in?"
"We have to find a way to mobilize the players."
"Go to the forums and publish a recruitment campaign. The more successful invitations for new user registrations you get, the richer the rewards."
"As for what to reward... Don't players lack gacha resources? Then give out Liquid Gold. Of course, don't just give out all Liquid Gold—our current financial situation doesn't allow us to be extravagant. Add resources like character upgrade experience and weapon upgrade materials into it as well, and you can figure out the details with the planning team."
"Then you guys use burner accounts to post a few threads, hinting to players on how to recruit more efficiently."
"In short, it must be fast. Speed is the essence of war."
"Alright, understood." Song Zhicheng looked somewhat unaccustomed to this sneaky wildcat method of poaching people from other people's communities, but unlike Yang Hui, he didn't resist, neatly and cleanly taking on the task.
He put down the data in his hand and hurried out of the office to find the planning team.
Judging the survival status of an ACG Game, there are three universal criteria:
Game revenue, internet popularity, and community environment.
This is also the iron triangle that guarantees the long-term operation and survival of an ACG Game.
After the trailer was released, the Frost Snow Project had popularity, and revenue also began to revive; only the Dreamjin community remained half-dead.
What Xu Meng wanted to do was seize this opportunity to make Dreamjin active as well.
Only by patching up shortcomings was there hope of starting a virtuous cycle.
Begging for monthly passes, follow-up reads, and recommendations.
Before you continue