Making Up for Shortcomings

Xu Meng saw a post that might be related to the Frost Snow Project trailer:

[I'm standing here watching, when will Divine Bird learn from this?]

He really wanted to click on it to take a look, but he couldn't.

Instead, the system popped up a prompt:

[This post has been deleted for violating community rules.]

Xu Meng blinked and tried a few more times, quickly confirming that posts that seemed related to the Frost Snow Project had very short lifespans.

This meant the community moderators were frantically deleting posts.

However, gacha game players who conquer all directions are not easily defeated. All sorts of coded language emerged endlessly, starting a battle of wits and courage with the censors.

It was a competition to see who could delete faster, or who could post faster.

At first, Xu Meng was just watching the fun, but before long, a mischievous idea popped into his head.

He switched to the Konjac Games community app Magic Light, registered a small account on it, and secretly tried to post:

[The Frost Snow Project has such a large image scale, is there a problem with the administrator deleting posts?] Posting failed.

A question mark appeared on Xu Meng's head. "They're deleting posts that support the administrator too?"

After a little thought, he changed the title:

[Don't you perverts have your own community?] Successfully passed.

"Okay, it seems the words Frost Snow Project are blocked," Xu Meng found the answer.

Looking only at the title, the post seemed to support the administrator's deletion of posts.

The main text at first glance was also: This is the Divine Bird community, don't you think it's too much to post content from other games here? Besides, look at the pictures you're posting, each one is more explicit than the last, almost like porn.

Divine Bird doesn't even allow its own lewd pictures to be posted, so isn't it normal to not allow lewd pictures from other games?

What are you angry about? Doesn't your game have its own discussion area?

If you don't know the way, I'll show you, okay? The Dream Ferry (hyperlink), their own discussion area, definitely won't ban their own characters. You can post whatever you want, as much as you want, and you definitely won't be deleted.

Go there to chat, don't stay here and pollute our Divine Bird community. As a standard gacha game company, Zhu Meng of course also had its own community app.

However, the operation of this community app called Dream Ferry was very dismal. It only had a little over 300,000 registered users, and that was during the initial launch of Frost Snow Project, attracted by registration welfare activities.

Before the trailer was released today, the app's daily active users had fallen below 10,000.

It was completely in a half-dead state.

The hyperlink Xu Meng inserted in the post was the download link for this app.

He nervously refreshed for 3 minutes, worried that the post would be deleted.

But probably because too many players were fighting wits with the moderators at this time, and the underprepared moderators were too busy to cope, they didn't have time to look at each one in detail.

Or maybe the Magic Light community moderators had average professional qualities and really agreed with the content of Xu Meng's post, hoping that the troublemakers would leave on their own and stop adding to their workload.

In short, this post survived.

Unsurprisingly, this reverse psychology post caused a fierce argument among community players.

The first to appear were foul-mouthed warriors attracted by the title:

"It's none of your business if I like posting lewd pictures?"

"Heh, posting history: 1, no need to say more about the composition."

"Is Konjac your dad? Speaking up for the manufacturer? Addicted to being a filial son?"

"You're definitely a little sick."

"Do you live by the sea? Why are you so nosy?"

"Aren't you impotent, bro?"

Looking at these replies that started spraying as soon as they came in, Xu Meng wasn't angry. Not only was he not angry, but he also watched and laughed happily.

He understood a little what those rhythm-leading trolls were feeling.

Until he saw the last comment, his smile instantly froze on his face.

But soon, someone came out to defend him—

"Why the personal attacks? Isn't the original poster's proposal a win-win?"

"Swearing right off the bat, what kind of quality is that?"

"The original poster is right, this is a gathering place for Divine Bird players, don't you Frost Snow Project people have your own community?"

After that, these two groups naturally started arguing, checking each other's backgrounds, historical posts, showing off their spending records, comparing game time...

It was a lively scene, and the popularity of the post also rose steadily.

While Xu Meng ate his melon, he was satisfied to see that more and more users were registering for Dream Ferry through the hyperlink he posted.

From one every few minutes at the beginning, to four or five popping up every minute later.

When the number of users who registered through this link exceeded 100, Xu Meng called Song Zhicheng over.

"Boss, what's up?" Song Zhicheng came with several A4 papers in his hand.

While Xu Meng was surfing the internet, he had been excitedly recording and analyzing various data.

"Has the trailer problem on P Station been resolved?"

"Resolved." Song Zhicheng nodded immediately, "The person in charge contacted the reviewers, who said that there was a problem with the images in our video at 3 minutes 17 seconds and 18 seconds, the white mist color was too light and did not provide enough obscuring effect."

"We contacted the Animation Department for an emergency change, and it has now been re-uploaded."

Xu Meng opened his mouth, wanting to swear a little.

But in the end, he swallowed it back.

Who told them to be the platform? If they say you're not good enough, you're not good enough, even if you can help them make money.

He shook his head, made a note in his little notebook, and then began to talk about business:

"Have you noticed the forum trends in other gacha game communities?"

"I have." Song Zhicheng nodded again, "Many players want to discuss our trailer, but their posts are being deleted by the administrators, and now the two sides have strong antagonistic emotions."

"Very good, it's easy to handle if you've noticed."

Xu Meng rotated the screen again, showing Song Zhicheng the post he posted, and the number of users who registered for Dream Ferry through the hyperlink.

Song Zhicheng looked at the post, then at Xu Meng, and finally his eyes locked on Dream Ferry.

"Boss, do you mean for me to organize the employees of the operations department to post in various APP communities to attract traffic to Dream Ferry?"

"Of course not." Xu Meng shook his head.

Song Zhicheng looked puzzled.

Xu Meng explained, "This is indeed a rare opportunity, but the window of time won't be long, and the action must be fast."

"How many people can you attract with just the people in your operations department?"

"We have to find a way to mobilize the players."

"Post a recruitment event on the forum, the more new users successfully invited to register, the more generous the rewards."

"As for what to reward... aren't players short of gacha resources? Then give Liquid Gold, of course, don't give all Liquid Gold, our current financial situation doesn't allow us to be extravagant, add character upgrade experience, weapon upgrade materials and other resources, you can find the planner for the details."

"Then you guys use alt accounts to post a few posts, hinting at how players can recruit people more efficiently."

"In short, it must be fast, speed is of the essence."

"Okay, I understand." Song Zhicheng didn't seem to be used to this kind of unconventional way of poaching from other communities, but he didn't resist like Yang Hui, but simply took on the task.

He put down the data in his hand and quickly left the office to find the planner.

There are three common standards for judging the survival status of gacha games:

Game revenue, online popularity, and community environment.

This is also the iron triangle that guarantees the long-term operation and survival of gacha games.

After the trailer was released, the Frost Snow Project gained popularity, and the revenue began to recover. Only the community [Dream Ferry] was still half-dead.

What Xu Meng wanted to do was to seize this opportunity and revitalize [Dream Ferry] as well.

Only by making up for the shortcomings can there be hope of starting a virtuous cycle.

Seeking monthly tickets, seeking follow-up reading, seeking recommendations.