Remarkable Achievements!

There was a moment when Fei Zhiyuan even suspected: Did Zhu Meng plant a mole in Konjac Games? But soon, he dismissed the idea.

How could a company just entering the industry like Zhu Meng be capable of planting moles in a competitor's company?

Besides, before this month, Zhu Meng had no conflict with Konjac at all, and there was no reason for Zhu Meng to do such a thing.

--Back when the Frost Snow Project was first released for public testing, buying shills to set the tone was just a greeting from industry veterans to newcomers. In Fei Zhiyuan's view, it didn't count as a conflict.

So in the end, Fei Zhiyuan had to accept: This was just a coincidence.

Zhu Meng just slapped him in the face while doing publicity.

He looked up at the closed conference room door, imagining the expressions of his subordinates who had just left the meeting, and didn't want to go out at all.

This wasn't just a matter of misjudgment and embarrassing himself.

It wasn't even about how many new users this burst of popularity could bring to the Frost Snow Project.

The real key question was—

Who came up with this publicity plan that was so imaginative, counter-intuitive, and yet surprisingly effective? Zhu Meng's previous marketing team?

Or had their marketing team also been strengthened?

Fei Zhiyuan tapped his finger on the table, thinking, "Should I also plant a few moles in Zhu Meng? Or should I bribe a few people to use them first?"

While Fei Zhiyuan was hiding in the conference room brewing bad ideas, Zhu Meng's operations department was in a frenzy of joy, singing praises to the boss.

This "reverse publicity" trick was naturally arranged by Xu Meng.

At the beginning of the month, he had Song Zhicheng contact virtual streamers, giving them the exact same scripts and materials, and asking them to make videos.

For these virtual streamers, this money was simply too easy to earn.

The videos were ridiculously easy to make—just overlay their virtual image on the existing video material, read the script once, and done!

All that was left was to post the video on time and collect the final payment.

Easy and pleasant.

Of course, virtual streamers have to sell their persona, and not all of them are willing to take on this kind of game advertisement that is full of suggestive content, especially such a rigid advertisement that requires reading a script.

But that's something only big streamers would consider.

The bottom-tier small V's in this circle live even more miserably than bottom-tier small models—

Broadcasting angrily for 12 hours a day, gaining 3 new fans, earning 15 yuan, and refunding 23 yuan.

It's commonplace.

After accumulating tens of thousands of fans, the situation will slowly improve, but it is still very unstable.

The root cause is that it's too competitive.

There are too many virtual streamers, and there aren't enough otaku to go around.

So Xu Meng wasn't worried about not being able to find streamers to cooperate with at all.

--The actual situation was indeed like this. Song Zhicheng arranged for his subordinates to count the virtual streamers with fans in the range of 100,000 to 800,000, and then asked them one by one.

If they were willing to cooperate, he would immediately send a commercial order.

If they weren't willing, he would skip them and move on to the next one.

The efficiency was extremely high, and he easily sent out 20 commercial orders—considering that the fan groups of these virtual streamers had a certain degree of overlap, and that Zhu Meng's funds were not abundant after all, he didn't look for more.

And there was also a small trick here: among these 20 commercial orders, only 5 people had more than 500,000 fans, and the rest were all below 500,000.

The final achieved effect was very small.

--After breaking out of the circle, the main force of dissemination was no longer the fans of these virtual streamers, but the vast number of netizens who were joining in the fun.

But for Zhu Meng, it greatly saved costs.

Now, even netizens who haven't seen the trailer and didn't know anything about the Frost Snow Project before know that the Frost Snow Project will be updated tomorrow, the core selling point is super sexy and exquisite characters, and they will also get twenty consecutive draws when they go online.

After completing the task assigned by the boss—releasing a new user promotion event on the Dream Ferry app, Song Zhicheng also took the initiative to take advantage of the heat to release promotional updates for Dream Ferry on P Station and Weiguang.

Someone from our own team replied in the comments: "Dream Ferry is all high-definition, no White Mist added at all, awesome!"

Then, shamelessly pretending it was a random passerby, they liked and pinned the comment.

Under the three trending topics of [Frost Snow Project], [Refusal Statement], and [Zhu Meng Dairy], they also released different texts, all pointing to the Dream Ferry app.

With multiple approaches, the Dream Ferry app caught the express train of this wave of popularity, and the number of user registrations skyrocketed!

Many netizens found that discussing the Frost Snow Project on P Station, posting pictures was heavily restricted, and they were often blocked from posting altogether. So, they called their friends and started to move the battlefield, running to Dream Ferry to speak freely.

Thus, the increase in user registrations quickly translated into an increase in the number of posts.

This community finally slowly became active.

By the time it was close to quitting time, Dream Ferry's registered users had increased sixfold, reaching a full 1.8 million! And the number of posts on this day exceeded the total of the four months since Dream Ferry was launched!

At the same time, the publicity work on this day also achieved dazzling results—

The trailer peaked at No. 3 on the Weiguang hot search list and No. 8 on the P Station weekly popularity chart.

The Frost Snow Project client downloads increased by 1.7 million! The total daily in-game purchase revenue was 6.8 million! A remarkable achievement!

When these numbers were announced in the Zhu Meng office group, the office group was quiet for a while.

After that, the entire office was drowned in excited cheers.

After waiting for a moment and letting everyone celebrate, Xu Meng stood in the crowd, raised his hands high, and clapped hard to get everyone to look over.

"Alright, alright! It's a little too early to celebrate now!"

"Pack up your things, no one work overtime today, go home early, get a good rest, and recharge your batteries."

"Tomorrow is the real decisive day!"

"I need all of you to be prepared!"

As the various data of the Frost Snow Project violently increased, Xu Meng's prestige in the company also skyrocketed.

At this moment, as soon as his voice fell, everyone started saving files, turning off computers, and packing things without saying a word.

But just then, someone in the crowd suddenly shouted, "Boss is awesome!"

The next moment, this slogan rang out from all directions at the same time, and some people even applauded.

Xu Meng couldn't take it, "Alright, alright, pack up and get out of here!"

After saying that, he turned around and ran.

A series of laughter immediately rang out behind him.

Zhu Meng got off work, but some people worked overtime.

In the [Game Observer] editorial department, Fire Knife was still sitting at his workstation, typing on the keyboard.

He had been writing and deleting all day.

[Game Observer]'s first prediction error definitely required something to be done to restore its reputation.

Before the Frost Snow Project was remade and the prediction completely failed, publishing a new report to make amends was undoubtedly the best remedy.

But Fire Knife's manuscript was difficult to write.

The main reason was that the Frost Snow Project's handling of erotic content was too blatant! [Game Observer] was, after all, a serious media outlet and had to consider its social impact.

If only considering revenue and popularity, singing praises for the Frost Snow Project's erotic content would not be good for [Game Observer]'s reputation.

But if he criticized it from the perspective of social impact and positive energy, Fire Knife couldn't bring himself to do it.

—Moreover, this would betray his identity as a player, and even more so, betray the players who supported [Game Observer].

But he had to write it.

The Frost Snow Project would be updated tomorrow, so he not only had to write it today, but also had to publish it quickly to express his position.

Fire Knife was so worried that he kept pulling his hair.

Just as he was fretting, his phone suddenly buzzed.

He answered, and it was his daughter, sounding impatient: "Daddy, when are you coming home?"

Fire Knife blinked.

"Coming home right now!"

He closed the document, which had less than 50 words written on it, logged into his Weiguang account, and furiously typed away on the keyboard.

Send! Shut down and leave work!

And so, Xu Meng, who had already returned home, received an excited private message from his little assistant, Chen Mengling—

"Boss, boss! Game Observer has admitted defeat!"

Begging for monthly tickets, please follow the reading, please collect, please recommend! Thank you [Mason 2nd] for the 1500 points reward! Thank you [Signature] for the 1500 points reward! Thank you [Yi Yan Xiaosi] for the 198 points reward!