The Black-Hearted Chen Mo!
However, this is a completely new car, and no one had ever heard of the company before. Even though Chen Mo posted three videos on Twitter that made the car go viral online, people's understanding of the car was limited to the videos.
So, in order to allow people who want to buy the "Knight" to experience its powerful performance firsthand, Chen Mo did not use the original sales method of expanding to 4S stores, but instead slightly modified a car sales center under Taylor Motors located in the suburbs of Los Angeles and turned it into a test drive experience center for the "Knight" off-road vehicle.
Their press conference was held in the exhibition hall of this experience center.
However, with the video going viral and the "Knight" becoming an internet sensation, there will inevitably be a large number of people wanting to test drive this super vehicle.
Today marks the first day that the "Knight" Experience Center will officially open to customers. The thousands of people who have come to attend the launch event are certainly eager to experience it, and this is only the majority of them are from the Los Angeles area.
Due to time constraints, not many people from other cities came. In the future, as the reputation of "Knight" grows, more and more people will come to experience the test drive, and it will be impossible to let everyone have a personal test drive experience.
Moreover, Chen Mo had no intention of selling this "Knight" off-road vehicle cheaply. Although the actual cost was only tens of thousands of dollars more than the original ordinary model, even with the increased cost of purchasing new production equipment, the total cost was less than fifty thousand dollars.
However, only Chen Mo knew the true formula of the H-2 alloy. He had the company purchase a large amount of precious rare metals. Although most of them were now in Chen Mo's space, the cost of these high-performance special alloys was extremely high to the outside world, increasing the cost of the entire vehicle by dozens of times to more than one million. Chen Mo even more Blackheart set the price of the "Knight" at five million US dollars.
You think that's all? Then you've underestimated Chen Mo's malice towards the wealthy class of the Rice Empire.
Five million dollars can only buy the standard version of "Knight", while the "Heavy Knight", with thicker armor, stronger bulletproof performance and the highest safety level, will cost a full ten million dollars!
However, Chen Mo believed that those who truly needed it wouldn't hesitate to spend the extra five million, because the "Heavy Knight's" defensive capabilities were truly impeccable! Comparable to a tank!
Even if Chen Mo set the price higher, even more expensive than those limited-edition supercars that cost tens of millions, there would still be people who would buy them. The formidable defense alone would be enough to make these cowardly tycoons willingly part with their money.
However, Chen Mo's vision for this car is to open up the market and establish brand awareness. If it goes for a limited edition with an exorbitant price, although the car is indeed worth the price, there is no doubt that very few people will be able to afford it. The sales volume will inevitably be as low as those limited edition cars with a price tag of tens of millions. It may only sell a few hundred or even a few dozen cars a year, which goes against Chen Mo's original intention.
Taking the low-to-mid-range route is also not feasible. Putting aside the value of the "Knight" itself, it is worth this price, and Chen Mo cannot sell it cheaply to these foreigners.
Moreover, given the Knight's superior performance, if the price is set too low, market demand will inevitably surge. With S.H.I.E.L.D. Auto Company' current production capacity, it will be unable to supply such a huge market demand in the short term, making it not very meaningful.
Since lower prices lead to higher sales volume and higher prices lead to lower sales volume, and price multiplied by sales volume equals total sales revenue, there must be an optimal balance point to maximize profits. Considering the company's current daily production of ten vehicles, Chen Mo set the current price.
Chen Mo neither sold at a low price nor set an outrageously high price, maintaining its position in the high-end market while making it affordable for more people. This maximized profits in terms of overall revenue, brand positioning, market expansion, and company development.
Since they are positioned in the high-end market, their target audience is much smaller. Although the price is not sky-high, it is still very high and requires a high level of financial resources from buyers. If there are no test drive restrictions, most of the people who come to test drive will definitely not meet the requirements and will not buy the "Knight". They are just trying to satisfy their curiosity.
If everyone who comes were allowed to test drive it, there wouldn't be many people in a day, and even fewer would actually be able to buy one.
Therefore, Chen Mo simply imposed certain restrictions on test drive applications. Only after making an application and paying a purchase price of five million or ten million US dollars to reserve the car would one be entitled to a test drive.
If you are not satisfied after the test drive and do not want to buy, you can get a full refund. However, if you want to buy, you cannot drive it away immediately, but must wait in line according to the order of application.
After all, S.H.I.E.L.D. Auto Company can only produce ten cars a day, and even with a price tag of five million, demand still exceeds supply. Moreover, everyone feels that the price is not expensive at all; it's incredibly reasonable.
Those luxury cars in the same price range simply cannot compare to the powerful "Knight"!
Even those who can't afford it only feel envious and incredibly covetous, but don't think the price is too high. This is such a perfect and ultimate vehicle, with top-notch bulletproof, off-road, and speed features. The price is not expensive at all.
For five million, you can own a combination of a top-of-the-line armored car, a top-of-the-line SUV, and a top-of-the-line sports car. It's worth it, really worth it! It's absolutely worth it!
If they had the money, many people wouldn't even buy a house; they'd buy a "Knight" first! They'd sleep in their car at night—it's safer than anywhere else!
The moment the price and release method of "Knight" were announced, the audience below immediately erupted in excitement. To be honest, whether they could afford it or not, the price was lower than they had expected.
In the past few days, the company's production line produced a total of 30 "Knight" vehicles, all of which were sent to the test drive experience center by Chen Mo. Ten of them were for test drive and not for sale to the public, while the other twenty could be picked up and driven away immediately.
This is also the only time that the "Knight" will be available for immediate sale. After all, all future sales will require waiting in line. After all, S.H.I.E.L.D. Auto Company only has ten cars a day. If you order early, you may only have to wait a few days. If you are slow, you may have to wait for a year or two.
Michael made it very clear that the first twenty people to apply for a reservation after the press conference could take the test drive first, and if they were satisfied with the test drive, they could drive the car away directly!
This one and only opportunity to take delivery of the car directly is now in front of them!