Vol. 4Dawn’s Global Rise
Aaron took Dawn public and expanded its film, media, and entertainment businesses through acquisitions and international ventures. Dawn’s films competed for Oscars as Aaron celebrated the Lantern Festival in Hong Kong.
- Aaron expanded Dawn’s film projects and alliances while pursuing MCA, and the bidding ended with Dawn and Seagram still competing as Michael Ovitz sought a meeting with him.
- Aaron backed major film projects including Independence Day, The Rock, Broken Arrow, Twister, and Men in Black while securing Panasonic’s agreement to consider selling MCA.
- Aaron acquired MCA for $7.2 billion and reorganized it, merging Dawn Pictures into Universal Pictures and laying off more than 800 employees.
- As Ovitz became isolated at Disney and CAA fractured, Aaron expanded Universal’s plans and pursued television, sports, and theme-park ventures.
- Aaron advanced Dawn’s international film and theme-park plans, prepared its public offering, and partnered with businesses across Asia.
- Time Warner acquired Turner Broadcasting, and Aaron discussed Dawn’s listing and the future of media with Ted Turner and Gerald Levin.
- Dawn raised $2.2 billion in its public offering, while Aaron expanded its ventures and acquired Marvel Entertainment.
- Aaron helped establish Yahoo Japan and visited Hong Kong, where he gave Kristy Yang an apartment and celebrated the Lantern Festival.