Sales Plan: Just Copy It!

An Wuyang asked about various specifics, because only by fully understanding the Nourishing Snow Reverse Time Ultimate Repair Cream could he craft a better marketing plan around it and set an appropriate price.

"To maintain a hydrated skin state, based on data from three sets of comparative experiments, the conclusion is that at least a 10% concentration of Bitter Orange Blossom Essential Oil is needed, applied once every three days to sustain that hydrated state," An Huchun explained.

"For example, if used on June 1st, the 2nd and 3rd can be skipped; the 4th must be used, the 5th and 6th skipped, and the 7th must be used again—following this rule of using it once every two days," An Huchun added in detail, to avoid the vague phrasing of 'every three days' causing confusion or ambiguity.

An Wuyang frowned slightly. Although maintaining hydrated skin only required a 10% concentration of Bitter Orange Blossom Essential Oil, using it once every two days meant at least ten portions per month.

However, based on the extraction rate of Bitter Orange Blossom Essential Oil and the total planting area of bitter orange blossoms at the Tianjingyan Medicinal Herb Planting Base, the final yield would certainly be insufficient.

So the production of Nourishing Snow Reverse Time Ultimate Repair Cream was destined to be in short supply?

That also meant hunger marketing!

And it was non-malicious hunger marketing due to insufficient production capacity, not a farce.

"Dad, based on the Bitter Orange Blossom Essential Oil from the Tianjingyan Medicinal Herb Planting Base, I think we could mix in some externally purchased Bitter Orange Blossom Essential Oil to reduce its effectiveness," An Wuyang explained.

"This way, we can both showcase the good effects of the Nourishing Snow Reverse Time Ultimate Repair Cream and make the relatively lower-end product cheaper, giving users who want to maintain hydrated skin a more cost-effective option," An Wuyang added.

"For the new product, produce it at the minimum critical concentration. As for the name," An Wuyang considered briefly.

"The name can be Nourishing Snow Awakening Essence Repair Cream," An Wuyang came up with another flashy name.

Here, 'Nourishing Snow' indicated it belonged to the 'Nourishing Snow' series, 'Awakening' highlighted its role in reviving skin hydration, 'Essence' denoted the product's grade, and 'Repair Cream' was naturally the product type.

Li Wenya immediately expressed her liking for the name 'Nourishing Snow Awakening Essence Repair Cream' again, because such flashy names truly fit the mystifying naming conventions in the cosmetics industry.

An Huchun didn't argue against the name, though as an engineering-minded person, he thought it was too flashy and lacked practicality. Still, he understood the principle of majority rule.

His wife Li Wenya supported his son An Wuyang—how could he argue?

"So, what prices do you want to set for them?" An Huchun brought the topic back. He genuinely wanted to test An Wuyang with the pricing question.

In truth, he had already thought of a pricing plan in his mind.

This was a classic case of asking with the answer in hand!

When An Wuyang had asked earlier, he was constantly thinking about how to price and market the product. Now that An Huchun brought up the question again, An Wuyang had a clear answer in mind.

But An Wuyang didn't answer directly. He looked at Li Wenya. "Mom, the bag you're carrying today should be a Hermes Birkin 25, right?"

Li Wenya replied, "More precisely, it's a Togo Leather, black silver-clasp version of the Birkin 25."

So-called Togo Leather is a type of material from Hermes, while black silver-clasp refers to the leather color and the clasp color.

For Hermes, the same bag model can have huge price differences depending on the leather, color, and clasp color.

"What's its price?" An Wuyang asked.

Li Wenya raised an eyebrow. "Are you asking about the retail price or the actual price?"

Before An Wuyang could answer, Li Wenya continued, "The retail price of over eighty thousand is meaningless; their official website doesn't even list prices for Birkin products."

This was also one of Hermes' quirks!

Because anyone who needs to check the Birkin price on the official website is likely not a Hermes consumer.

"If you want to buy a Birkin 25 series handbag at a Hermes boutique, you first need to become their VIP customer," Li Wenya explained.

"To become a Hermes VIP, you need to spend about One Million, and that's on non-hot-selling items," Li Wenya added.

"Do you remember the Hermes globe I bought for you?" Li Wenya asked.

Li Wenya continued, "That globe cost 180,000, and it was one of my tickets to buy the Birkin 25."

"Besides getting the ticket by buying non-hot items, when the product arrives, you also need to purchase some additional items simultaneously. This matching mechanism varies by region; here in Shengqing, we probably need to add another one to two times the amount," Li Wenya added.

In the end, the matching rules didn't matter much, because the Togo Leather, black silver-clasp Birkin 25, priced at over eighty thousand, could be sold to a second-hand luxury recycler for at least 150,000 as soon as it left the boutique.

Under such circumstances, secondary matching was naturally required!

In fact, this matching ratio had been increasing year by year, with some regions' hot-selling bags reaching a matching ratio of 1 to 4.

"..." An Huchun was speechless.

Wasn't this rule too complicated?

What did Hermes take its consumers for?

Yet, such rules actually won consumer approval—one had to admit Hermes' marketing strategy was very successful.

An Wuyang understood, though, because he knew Hermes well and was clear about its matching mechanism.

An Wuyang deliberately asked Li Wenya about Hermes, not to ramble, but because he wanted to learn from Hermes' matching mechanism and implement a matching sales plan for Wugengtian Pharmaceutical Group's new products.

This would not only make more money but also help sell some of Wugengtian Pharmaceutical Group's less popular products.

More crucially, the Sodium Esomeprazole for Injection, which Wugengtian Pharmaceutical Group lost in the Fifth Pharmaceutical Centralized Procurement, could also be sold through matching, thereby striking at competitor Caimai Pharmaceutical.

An Wuyang was no pushover who wouldn't retaliate!

Sun Zhiming had repeatedly targeted and mocked him in the class group chat, and An Wuyang remembered it all. He just hadn't had the right opportunity to strike back, so he chose to ignore it.

Now the chance had come!

How could he let it slip easily?

Additionally, with the matching mechanism in place, Wugengtian Pharmaceutical Group's old factory wouldn't need to be sold off, and the related layoff plans could be halted.

After all, no matter what medicine was produced, anyone wanting to buy Wugengtian Pharmaceutical Group's new product based on the Bitter Orange Blossom Essential Oil from the Tianjingyan Medicinal Herb Planting Base would have to follow the matching mechanism.

"Dad, you can't understand Hermes' sales strategy, can you?" An Wuyang asked.

An Huchun answered affirmatively, "I really find it hard to understand. It's just a bag—how can it be like this?"