Hot Pre-sale

Because Titan Environmental had already made a name for itself, the recruitment process went very smoothly; basically, every talent found by the employment agencies was willing to work for Titan Environmental.

Every employee who passed Tang Shizhe's interview would have their entire history thoroughly vetted by the Splitters via the internet, from their QQ Space and WeChat Moments to their Weibo, searching for any trace of the possibility that they might have been bought off.

These individuals' bank accounts were also monitored by the Splitters, and any anomaly would be reported to Tang Shizhe immediately.

Fortunately, however, not a single anomaly has been detected among the employees recruited so far.

After receiving two days of brief training at the company, these employees were dispatched to various parts of the Xia Kingdom to prepare for the establishment of Titan Environmental's physical stores.

Among them, four first-tier branches were to be opened in each of the four municipalities directly under the central government, with an average renovation budget of 600,000 and a rental budget of 400,000 per branch, totaling 16 million in funds.

In the remaining 283 prefecture-level cities, based on city size, at least one and at most three physical stores were to be built per city, requiring the construction of 500 physical stores in total.

With an average renovation budget of 250,000 and a rental budget of 100,000 per store (note that these are averages), the secondary branches in the prefecture-level cities required a total of 175 million in funds.

Adding both sides together, a total of over 190 million in funds was required.

After deducting the employees' salaries for the coming year and some potential miscellaneous expenses from his remaining balance, Tang Shizhe had 200 million left.

With this 190 million subtracted from those 200 million, he was left with less than 9 million in funds, but fortunately, the product was about to be released.

Based on a budget of 18 yuan per Purification Tree, he could still produce 500,000 trees to be sent in advance to the warehouses of each branch.

As for the renovation of the branches, each city would begin renovations immediately after finding a shop with a decent price and location.

Every store followed a minimalist design style, with only two Purification Trees activated inside the entire shop, while the rest were kept in storage; this was the only way to highlight the effectiveness of the Purification Trees!

As for whether there would be formaldehyde or other issues after such rapid renovations, Tang Shizhe expressed that with our Purification Trees, we have absolutely nothing to fear!

One month after the launch event, Tang Shizhe received news that all the shops across the country had finished their renovations; the heavy renovation fees he had splashed out were not in vain, as the renovation companies had worked overtime to complete these projects.

At the same time, Titan Environmental also officially launched their official website.

Currently, there were only two sub-modules on the official website, namely Purification Tree 10, while the pages for Purification Tree 10S and Purification Tree 10plus were still greyed out.

The entire website page was dominated by white, featuring a flat design style.

Below the introduction and video for the Purification Tree was the pre-order button.

After pre-ordering, one only needed to pay 618 RMB to pick up the goods at the physical stores in their respective cities three days later.

By this time, the Purification Trees in the hands of the reporters who had attended the launch event had already flowed into the hands of various evaluation organizations on the market, and all kinds of review videos and articles had sprung up like bamboo shoots after a spring rain.

To the surprise of outsiders, these reviews were shockingly all positive!

In the chairman's office on the fourth floor of the office building.

"I wonder how many pre-orders there are now?" Tang Shizhe sat in his leather boss chair, rubbing his chin as he muttered to himself.

Because the company had already burned through all its financing, he could only count on these pre-order funds to sustain the company's production of new Purification Trees.

Tang Shizhe reached out and pressed lightly on his desk, causing a screen to rise from beneath the surface.

Skillfully entering his password, Tang Shizhe opened the company website's backend management system.

The pre-order count had already reached a staggering 184,680, which was nearly 130,000 people!

Moreover, these numbers were still climbing steadily; 80% of the people had chosen the classic Purification Tree, while 20% had opted for the aromatherapy special edition.

The classic model was priced at 618 RMB, and the aromatherapy special edition was priced at 738 RMB.

In this pre-sale alone, the classic model had sold 64.27 million, while the aromatherapy special edition had sold 19.18 million! Including the fractions, the total was 83.47 million! One must know that there was almost no difference in the cost of the two; the cost of these Purification Trees was only 2.34 million!

After deducting other operating costs, the net profit could reach nearly 80 million! And this was only the first day of the Purification Tree's release!

These new revenues would all be invested into the production of new products and advertising promotions.

By noon, whether it was Baidu, Sohu, or major shopping websites, as long as one searched for "air purifier," the Purification Tree was ranked in the first place!

Within three days, not only did the words "Purification Tree" appear frequently in various media, but video advertisements for the Purification Tree also began to appear in the ads on various video websites.

Under the bombardment of advertisements, the sales of the Purification Tree began to grow crazily, reaching a pre-order volume of over 500,000 in three days.

In addition to the advertising bonuses everywhere, the Purification Trees that Tang Shizhe had his employees place at the entrances of the shops also served an advertising effect.

Whether it was the articles from those reporters, word-of-mouth, or the positive reviews given by those evaluation agencies, all of it made the Purification Tree a new "internet celebrity" product.

This was still because most people intended to wait until the physical stores opened to experience it for themselves before pulling the trigger; otherwise, there would certainly have been even more pre-orders.

"Tang Yi, get ready, we're going for a tour of the factory!" Tang Shizhe summoned Tang Yi through the Mental Network.

Ten minutes later, in the Titan Environmental factory.

Petri dishes filled with liquid continuously slid across the assembly line. When these petri dishes entered a sealed room, by the time they came out, a small sapling had already grown inside.

A robotic arm would grab these saplings from the petri dishes and insert them into flower pots on another assembly line, which had already been half-filled with sand and soil.

After the saplings were placed inside, a spray nozzle on the other side of the conveyor belt would extend to fill the rest with sand and soil, and then these seedlings would be transported to a room similar to an artificial sunroom.

After being watered with a white liquid, these Purification Tree seedlings grew rapidly to adult size.

Then, these Purification Trees would be packaged and loaded into white trucks, each of which bore the eye-catching logo of Titan Environmental.

These Purification Tree saplings would be transported to a logistics transfer station in Zhengdu, the provincial capital city 80 kilometers away from Jiaonan City, and then shipped from the transfer station to all parts of the country.

Of course, these trucks were only responsible for the route from the factory to the logistics center, and the drivers were all experienced veterans who had been hired.