Douluo: Meeting a Blind Douluo, I Am the Metal Emperor
Chapter 37

The Coca-Cola Road, a New Era for Battle Armor

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Unlike Beast Soul Weaponization technology.

Mu Han hadn't placed any restrictions on the technology behind standardized One-Word Battle Armor.

He wasn't afraid other factions would copy it, because he had always intended to make small profits through high sales volume.

Just like Coca-Cola in his previous life.

Did other companies really not want to compete? They simply couldn't win!

Why didn't other soft drink companies sell their products at low prices?

The answer was simple: you couldn't just decide to sell something cheaply.

The idea behind small profits and high sales volume was to sell at a low price, earn less on each sale, but sell more, ultimately increasing total revenue.

In fact, low profits didn't necessarily lead to high sales.

Low profits didn't simply mean lowering prices. They meant reducing the unit cost of a product.

For carbonated drinks, reducing costs meant scaling up production.

With its astonishing scale and automated production lines, Coca-Cola could drive its production costs to the absolute minimum.

Then there were the sales channels.

Naturally, the broader the channels, the better. But channels cost money.

As a powerful brand that merchants liked, Coca-Cola had to pay much lower entry fees.

Other products were produced on a far smaller scale than Coca-Cola, so they naturally had less bargaining power when buying raw materials.

Their disadvantage in sales channels was even more obvious.

It wasn't that their competitors didn't understand marketing. They simply couldn't bring their costs down.

The situation was the same now. Other factions could imitate the Fatui's "standardized One-Word Battle Armor."

But they simply couldn't bring the costs down.

Mu Han also had no intention of raising prices.

Why would Coca-Cola raise its prices even a little after all these years? Even at those prices, it could still earn a little more.

Keeping its products as cheap as possible was, in fact, one of Coca-Cola's killer moves.

Put simply, it did everything it could to lower prices and squeeze profits until the market became "unprofitable."

Even a competitor hoping to break into the market would think twice.

Low prices were a common competitive tactic, but they were also a clever barrier to entry.

If prices were too high, consumers might balk, sales might fall, and total revenue might ultimately decline.

And when profits were high, "unprofitable" became "profitable," which only attracted competitors.

The same was true of standardized One-Word Battle Armor.

Mu Han didn't need to rely on selling Battle Armor to earn this little bit of money.

He had even promised the Federation that he would provide Beast Soul Weaponization services to the Blood God Legion.

He would also provide the Blood God Legion with free standardized One-Word Battle Armor.

Anyone who went to serve in the Blood God Legion had to be at least a Four-Ring Soul Ancestor.

That met the Soul Power requirement for standardized One-Word Battle Armor.

The other requirement was Martial Souls: standardized One-Word Battle Armor could only be used by Soul Masters with Tool Martial Souls.

That was why Beast Soul Weaponization technology was needed.

With those promises, Mu Han had effectively ensured that every member of the Blood God Legion would have One-Word Battle Armor.

Even high-ranking Mecha Masters wouldn't reject Battle Armor.

Mechas and Battle Armor didn't conflict with each other!

Battle Armor could be concealed inside the wearer's body and summoned when needed.

Mechas, on the other hand, were worn externally, providing excellent protection.

Mu Han had also used this opportunity to establish ties with the Blood God Legion.

Though the Blood God Legion kept a low profile within the Federation, its status there was unquestionable.

As the Blood God Legion's sponsor, Mu Han had effectively gained the support of the military.

And it wasn't like supporting the other military factions.

After all, the Federation's various military districts were effectively warlords in their own right.

The War God Temple was relatively neutral within the military.

But Mu Han couldn't directly support the War God Temple.

After all, the War God Temple was, at its core, a representative of the hawks, just like the Spirit Pagoda.

Supporting the War God Temple would be tantamount to taking a stand against the Tang Sect.

The War God Temple and the Tang Sect weren't enemies.

But there was no escaping the competition between them.

So Mu Han hadn't considered the War God Temple or any of the other military districts. Instead, he had chosen the Blood God Legion.

He didn't need the Blood God Legion to help him take sides or anything like that.

He had only asked for a "military district exclusive" brand.

In ancient times, that would have been a golden signboard proclaiming "by royal appointment."

The military district exclusive brand could greatly boost the image of standardized One-Word Battle Armor.

The Fatui had been the original inventors of standardized One-Word Battle Armor.

With the military district exclusive branding on top of that, its brand image was already on par with Coca-Cola in his previous life.

As for what Mu Han had given up in return?

Beast Soul Weaponization technology had long since been perfected. It only required some medicine.

Standardized One-Word Battle Armor was already being mass-produced, and the cost of each suit was pitifully low.

What was more, Mu Han had already completed the automated production line.

In practice, making this One-Word Battle Armor was no different from casting.

As for how he had managed it?

Mu Han was already practically a Level 8 Saint Craftsman.

The difference between a Level 7 blacksmith and a Level 8 blacksmith lay in whether they could infuse their own talent into metal.

That meant giving the metal talent as well as life and spirituality.

It required insight forged through countless hammer blows, continuous forging, and a deep understanding of oneself and the craft.

For instance, when his foster father, Mu Chen, forged Soul-Forged Metal, he could infuse it with the effects of his Sun Martial Soul.

As a result, the Soul-Forged Metal he produced was best suited to Soul Masters with fire attributes.

Three-Word Battle Armor made from his Soul-Forged Metal would naturally possess a burning attribute.

Its attacks carried powerful fire damage without consuming Soul Power.

It was like directly granting Battle Armor Masters a new talent. The benefits were obvious.

Normally, the foundation for becoming a Level 8 Saint Craftsman was reaching the Seven-Ring Soul Sage realm.

But Mu Han's Martial Soul was special. Gold-Water Mutual Containment was itself an exceptionally active metal.

It naturally possessed the properties of Spirit-Forged Metal.

So even without reaching the Seven-Ring Soul Sage realm, Mu Han could still manage some of the abilities of a Level 8 Saint Craftsman.

He could leave some of Gold-Water Mutual Containment's properties in Soul-Forged Metal.

The only problem was that this method had a relatively low success rate. Mu Han had only succeeded a handful of times.

And every one of those rare successes had been used to build the production line.

That was why the Fatui's standardized One-Word Battle Armor was also a little better in quality than the armor made by other factions.

After all, the raw material for standardized One-Word Battle Armor was Spirit Alloy.

And Gold-Water Mutual Containment could bring the fusion rate of Spirit Alloy to one hundred percent.

With the help of his Martial Soul's Gold-Water Mutual Containment property, all that Spirit Alloy reached a fusion rate of one hundred percent.

Even Divine Craftsman Zhen Hua couldn't achieve this without Gold-Water Mutual Containment.

Mu Han was the original inventor, and his armor had the star power of being the strongest One-Word Battle Armor in history.

Then there was the military exclusive branding, which further strengthened the brand.

And the product was also better and cheaper than those offered by other factions.

It was higher quality, yet far cheaper.

Under these circumstances, what could the other factions possibly do to compete for the market?

Thus, the market for standardized One-Word Battle Armor remained monopolized by the Fatui, led by Mu Han.

And thanks to standardized One-Word Battle Armor, the Soul Master World had entered a new era!

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