Douluo: Meeting a Blind Douluo, I Am the Metal Emperor
Chapter 37

The Path to Deliciousness, A New Era of Battle Armor

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Unlike the technology of Beast Soul Weaponization.

Mu Han did not impose any technical blockades on his standardized One-Word Battle Armor products.

He was not afraid of other factions stealing his techniques, because he had always intended to follow the path of thin margins and high volume.

It was just like Coca-Cola in his previous life.

Did other companies really not want to compete? It was just that they couldn't compete!

Why didn't other soft drinks sell at a low price?

The answer was simple: you cannot just sell at a low price because you want to.

The meaning of thin margins and high volume is that selling at a low price yields less profit per unit but results in higher sales volume, ultimately increasing total revenue.

In fact, thin margins do not necessarily lead to high volume.

Thin margins are not simply about lowering prices, but about reducing the unit cost of the product.

For carbonated drinks, to reduce costs, one must achieve scale.

By relying on astonishing scale combined with automated production lines, Coca-Cola could compress production costs to the extreme.

Add to that the sales channels.

Naturally, the wider the channels, the better. But channels cost money.

Coca-Cola is a strong brand and very popular with merchants, so their entry fees are much lower.

The production scale of other products is far inferior to Coca-Cola, so their bargaining power when purchasing raw materials is certainly not as good.

The disadvantage in channels is even more obvious.

It was not that the competitors did not understand marketing, but that the costs simply could not be brought down.

The situation today is the same; other factions can imitate the "standardized One-Word Battle Armor" of the Fatui.

But this cost simply cannot be brought down.

Mu Han did not intend to raise prices either.

Just like how Coca-Cola hasn't raised prices much in so many years? Even if they did, they could earn a little more.

Trying to sell as cheaply as possible is actually a killer move for Coca-Cola.

Simply put, it is to try one's best to lower the price and keep the profit margin very low, making the market "unprofitable."

Even if a competitor wants to break in, they will think twice.

Low pricing is a common means of competition and also a sophisticated barrier to entry.

If the price is high, consumers might not buy it, sales might decline, and the final total revenue might drop.

Moreover, if the profit is high, "unprofitable" becomes "profitable," which instead attracts competitors to enter.

The situation with the standardized One-Word Battle Armor is the same today.

Mu Han did not need to rely on selling battle armor to earn this bit of money at all.

He even promised the Federation that he would provide Beast Soul Weaponization services to the Blood God Legion.

At the same time, he would provide free standardized One-Word Battle Armor to the Blood God Legion.

Serving in the Blood God Legion requires at least a Four-Ring Soul Ancestor.

This satisfies the soul power requirements for the standardized One-Word Battle Armor.

Another requirement is the martial soul; the standardized One-Word Battle Armor can only be used by soul masters with tool martial souls.

That is why the Beast Soul Weaponization technology is needed.

Once these promises from Mu Han were made, it was equivalent to having the entire Blood God Legion equipped with One-Word Battle Armor.

Even those high-level Mecha Masters would not reject battle armor.

Mecha and battle armor do not conflict with each other!

Battle armor can be hidden inside one's own body and only released when activated for use.

Mecha, on the other hand, is external and serves as excellent protection.

Mu Han also took this opportunity to connect with the Blood God Legion.

Although the Blood God Legion keeps a low profile within the Federation.

Its status within the Federation is unquestionable.

As a sponsor of the Blood God Legion, Mu Han is effectively receiving support from the military.

And it is different from other military factions.

After all, the various military regions of the Federation are equivalent to major warlords.

The War God Temple is relatively neutral within the military.

But Mu Han could not directly support the War God Temple either.

After all, the War God Temple essentially belongs to the hawk faction, just like the Spirit Pagoda.

Supporting the War God Temple was equivalent to standing on the opposite side of the Tang Sect.

Although the War God Temple and the Tang Sect were not enemies.

Competitive tension was inevitable.

Therefore, Mu Han did not consider the War God Temple at all, nor did he consider other military regions; instead, he chose the Blood God Legion.

He did not need the Blood God Legion to take a side for him or anything of the sort.

He merely requested a "Military Region Exclusive" brand.

In ancient times, this would be the golden signboard of "Royal Appointment."

The "Military Region Exclusive" brand could greatly enhance the brand effect of the standard One-Word Battle Armor.

The Fatui were the original inventors of the standard One-Word Battle Armor to begin with.

Coupled with this "Military Region Exclusive" brand, the brand effect was already no less than Coca-Cola from his previous life.

As for what Mu Han paid?

The technology for Beast Soul Weaponization had long since matured; it was nothing more than a few medicinal ingredients.

The standard One-Word Battle Armor had also entered mass production, and the cost per unit was pitifully low.

Furthermore, Mu Han had already completed an automated assembly line.

These One-Word Battle Armors were, in reality, no different from casting.

As for how he achieved this?

Because Mu Han was already half a Level 8 Saint Craftsman.

The difference between a Level 7 Forging Master and a Level 8 Forging Master lay in whether one could integrate their own talent into the metal.

That is, while bestowing life and spirituality, one also bestows a talent upon the metal.

This required thousands of hammerings and deep realization, requiring constant forging and an understanding of both oneself and the craft.

For instance, when his foster father Mu Chen forged Soul Forging metal, he could integrate the special effects of his Sun Martial Soul into the metal.

Therefore, the Soul Forging metal he produced was the most suitable for those fire-attribute Soul Masters.

The Three-Word Battle Armor crafted from his Soul Forging metal would inherently possess burning properties.

Its attacks carried fire-attribute damage, which was extremely intense and consumed no soul power.

This was equivalent to directly granting a Battle Armor Master a new talent; the effect was self-evident.

Normally, the foundation for a Level 8 Saint Craftsman was a 7-ring Soul Saint.

However, Mu Han's Martial Soul was special; Gold-Water Mutual Containment was itself a very active type of metal.

It was born with the characteristics of Spirit Forging metal.

Therefore, even though Mu Han had not reached the 7-ring Soul Saint level, he could barely possess some of the abilities of a Level 8 Saint Craftsman.

He could leave some of the characteristics of his Gold-Water Mutual Containment within the Soul Forging metal.

It was just that the success rate of this method was relatively low, and Mu Han had not succeeded many times.

Yet, the few successful products were all used to build the assembly line.

Consequently, the quality of the Fatui's standard One-Word Battle Armor was stronger than those crafted by other factions.

After all, the raw material for the standard One-Word Battle Armor was Spirit Alloy.

And the characteristic of Gold-Water Mutual Containment was that it could allow the fusion rate of Spirit Alloy to reach one hundred percent.

With the help of the Gold-Water Mutual Containment Martial Soul's characteristics, the fusion rate of these Spirit Alloys all reached one hundred percent.

Even the Divine Craftsman Zhen Hua, without the presence of Gold-Water Mutual Containment, would find it impossible to achieve this.

Mu Han's status as the initial inventor, combined with the star effect of the strongest One-Word Battle Armor in history.

Plus the signboard of "Military Region Exclusive," further strengthened the brand effect.

Moreover, the product was of better quality and cheaper than those of other factions.

With higher quality and a price significantly lower than the competition.

Under such circumstances, how could other factions possibly compete for the market?

Thus, the market for standard One-Word Battle Armor remained monopolized by the Fatui led by Mu Han.

And the Soul Master world had entered a new era because of the standard One-Word Battle Armor!

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