The Ye Family Tavern
The golden twilight, casting its golden afterglow, slowly descends at the edge of the mountains.
A grand banquet was held in the square of the Ye Family's residence.
The fragrance of incense and the aroma of cooking smoke rose from the mountainside on a gentle breeze and drifted for dozens of miles.
For the lower-level cultivators of the Ye Family, the only problem was that the Spirit Cuisine in front of them was of high quality, and they couldn't eat much. They would turn red in the face and their eyes would light up with spiritual energy after a few bites.
In the end, all I could do was keep drinking the Spring Welcoming Tea.
The high-level cultivators were also very satisfied with the various spiritual dishes from the Ye Family.
Although they've never run a restaurant, this Lineage, skilled in raising Spirit Beast, is not only adept at raising them, but also at feeding them.
Many who don't usually show their skills demonstrated impressive culinary abilities.
After all, the Ye Family is opening a restaurant, and their previously unskilled spiritual cuisine skills are now extremely sought after. If done well, they can even rival those of high-level Alchemist.
Council Hall, the Ye Family's high-ranking members, various hall masters, and a few Clan Elder of the Hai generation were all present.
The group toasted each other, their faces beaming with smiles, but instead of wine, they were exchanging drinks for tea.
Ye Xinghe's complexion remained rosy, and his broad body radiated even more vitality than before, as if he had consumed too much spiritual food.
It also seemed that the rise in the Lineage's status in the market had given him more face.
For Ye Xinghe, who is skilled at playing the fool, this disguise is enough to fool many people.
However, upon closer inspection, one could still see worry in Ye Xinghe's eyes.
The Kong Family and Jin Family have separated, and any business they develop will impact the profits of the original Taihang Marketplace.
The entry of two Golden Core Lineage is absolutely fatal.
The only thing the Ye Family could do was to link their businesses more closely with the Taiyi Sect, so that the Jin Family and Kong Family would have something to think twice about.
Furthermore, Kong Family and the Jin Family, the Ye Family will definitely side with the Jin Family and show goodwill, while the Kong Family is very likely to target the Ye Family.
Of course, the most important thing is to find out the purpose of the Jin Family and Kong Family's involvement.
After all, the Taiyi Sect is such a large sect that it has already taken action against the Zhong Family. It is definitely not the kind of sect that is afraid of the lower-level Golden Core Lineage.
The fact that the two could now establish a separate entity in Taihang Commandery raises significant underlying issues.
If you can't figure out the underlying reasons, it's easy to go down a wrong path.
"Is the restaurant plan ready?" Ye Jingcheng suddenly asked.
He wouldn't be worried if it weren't for the Jin Family and Kong Family, but the Kong Family could also run a restaurant.
In particular, with the downfall of the Zhong Family, the largest restaurant market was taken back by the Taiyi Sect, and inevitably, many businesses fell into the hands of the Kong Family.
The profits involved might tempt the Kong Family to become engrossed in the business and lead them to establish a restaurant and catering business in Taihang Commandery.
The only advantage the Ye Family currently holds is the time factor.
After all, the largest group in Taihang Marketplace is Qi Rogue Cultivator, and even Foundation Establishment cultivators are rare.
"Ready?" Ye Xinghe nodded. This banquet was a rehearsal for the restaurant's opening.
They didn't even drink alcohol; they substituted spiritual tea.
He had naturally prepared for this long ago.
He then took out a Jade Slip and showed it to Ye Jingcheng.
Ye Jingcheng looked at the plan, and then handed the Jade Slip to Ye Haicheng so that all the Clan Elder could also take a look.
After they finished reading, everyone hesitated to speak.
Ye Xinghe's strategy was to connect the Ye Family's elixir and Spirit Beast businesses, turning the three shops into a single entity. As long as customers spent 1,000 Spirit Stone at the three shops, they could receive a 10- Spirit Stone discount on their next purchase and a complimentary Spring Welcoming Tea.
At the same time, the Ye Family promoted Green Bamboo Wine infused with spirit snakes as their flagship spirit wine.
Previously, the Mo Family couldn't raise green snakes in large quantities, but the Ye Family could.
Ye Jingcheng had also tasted this spirit wine, and it far surpassed the flavor of ordinary Green Bamboo Wine.
Each strategy is perfectly fine.
However, this is not a problem when there are no competitors.
If there is competition, the Ye Family might end up opening their business for nothing.
"Uncle, the Lineage's grand finale spiritual dish has been changed from Three-Section Red-Node Fish to Star-Eating Fish, but it will only be made once every three months, and reservations are not accepted!"
Upon hearing this, Ye Xinghe's eyes lit up, but he looked at Ye Haicheng and Ye Xingqun.
The Ye Family only has a little over a hundred Star-Eating Fish. Even if they were to be catalyzed now to allow them to reproduce earlier, it would still take them five or six years to grow.
One every three months, four a year.
Adding to the Lineage's need for Body Cultivator supplies, it might not be enough at all.
But the effect is undeniable. The reputation of Star-Eating Fish is extremely high. In the entire Yan Kingdom, only the Ye Family and the Taiyi Sect possess it. The Taiyi Sect would never produce it, so only the Ye Family has the potential.
Even setting aside Qi Refining cultivators, Body Cultivator still flock to Taihang Marketplace.
"It's alright. Let's start with the end of each month, build up our reputation, so that the Taiyi Sect won't think we're hiding our true intentions."
"In addition, we should open some restaurants and accommodations. After all, the market has Spiritual Qi, and powerful Body Cultivator can still obtain a certain amount of Spirit Stone," Ye Jingcheng said confidently.
"Secondly, the second-tier spirit meat feast will also be launched. This must be booked half a month in advance. If there are reservations, even if we don't have any in stock, we will go to the Taihang Mountain Range to kill second-tier Demon Beast. I will take the lead in this matter!" Ye Jingcheng said.
In the past, the Mo Family would hold feasts of second-tier spirit meat, but because second-tier Demon Beast were extremely difficult to capture, the Mo Family eventually gave up on them.
After all, having meat doesn't necessarily mean you need it, and Foundation Establishment Rogue Cultivator are rare in Taihang Marketplace.
When customers arrive, there might not be any second-tier Spirit Beast meat available.
But the Ye Family is different. They need to build their reputation now, and Ye Family also have many second-tier Spirit Beast and are familiar with the Taihang Mountain Range, so killing a few second-tier Demon Beast is still possible.
Only the inner cores of second-tier Demon Beast cannot be used to refine Foundation Establishment; otherwise, the Ye Family might have already slaughtered a large number of second-tier Demon Beast.
However, for Ye Jingcheng, obtaining inner cores from killing second-tier Demon Beast can also be used to refine spirit pills, which can enhance his four natal Spirit Beast.
"Also, prepare another hundred spirit-separating Jade Slip, five of which contain rewards. All cultivators dining at the restaurant can draw one; whoever draws one will receive a two-sectioned Red-Node Fish a spiritual dish!" Ye Jingcheng spoke again.
Two-sectioned Red-Node Fish is a mid-grade first-tier spiritual dish, costing twenty to thirty Spirit Stone per serving.
Even with a one in twenty chance, many cultivators still manage to draw one.
Combined with the Ye Family's VIP system, the Ye Family will at least win the hearts of those Rogue Cultivators in minor ways.
This is similar to the opening of the Ye Family's elixir business in Taichang Market.
As for the strategies for attraction and guidance, Ye Jingcheng provided a Jade Slip, allowing Ye Xinghe to decide for himself.
The flow of people in Taihang Marketplace was different from that in Taichang Market.
This will come in handy when the Ye Family opens a restaurant in Taichang Market in the future.
"In addition, we must invite Taihao Master and Master Tianzhen to the opening of the restaurant. It would be best to also invite core disciples of the Taiyi Sect's Illusion Peak, such as Liu Huan. If they can come, they will be exempted from half of the Spirit Stone when purchasing Jade Soul Pill in the future!" Ye Jingcheng said.
Only then can the restaurant be considered complete, both in terms of its background and its methods.