Ch. 261The Response to the World Cup Advertising
Nakayama Takuya rejected Toho’s expensive, flashy campaign for Lugia’s Explosive Birth in favor of mysterious posters, while Sega’s World Cup sponsorship drove strong European sales. He learned Nintendo was preparing a million SFC consoles and a new Super Mario game, leaving Sega facing a major rival challenge.
- Matsuoka proposed an over-budget promotional campaign for Lugia’s Explosive Birth, but Nakayama Takuya rejected it and presented understated, mysterious posters instead.
- Nakayama explained that Toho should keep Pokémon in the minds of students during exam season and let the movie become a reward after finals, and Matsuoka agreed to proceed with the plan.
- Yves Guillemot called Nakayama to celebrate the World Cup sponsorship’s success, saying Sega’s European warehouses were emptying as Mega Drive consoles and games sold rapidly.
- Nakayama told Yves that Pokémon would soon arrive in Europe and urged him to prepare for the next wave of expansion.
- Nakayama reviewed a confidential report revealing that Nintendo was nearing shipment of its first million SFC consoles and that Shigeru Miyamoto’s Super Mario World was in final testing.