Shi Bochuan

Biodata

Feature	Information
Name	Shi Bochuan (时伯川)
Alias(es)	President Shi; Big Brother; A-Chuan
Gender	Male
Affiliation	Shi family; Shi Corporation
Occupation/Role	CEO of Shi Corporation; leader of the company’s reformist new faction
Spouse	Shen Qinghuai
Age	33 18
First Appearance	Chapter 1

Background / History

Shi Bochuan entered a contract marriage with Shen Qinghuai so that they could inherit Father Shi’s will. In the original storyline, he mistook Shen for a calculating social climber, subjected him to coldness and verbal humiliation, and was fated to lose him after pursuing other heirs for corporate advantage. 15 50

As CEO, he initially indulged Shi Jihan’s access to Shen’s project team, but became less tolerant after Jihan drove away an investor. He dismissed Jihan from his office, then assigned him to repair the damage at a business banquet. 2 Despite their clashes, he continued to take responsibility for his brother, intending to transfer Jihan’s inheritance shares early and make him gain work experience at Shi Corporation. 6

Shi Bochuan led Shi Corporation’s younger-market reform, establishing a new fashion label with Shen Qinghuai as creative director. Jihan’s chaotic promotional work unexpectedly made the fashion show a major success, strengthening both the company and Bochuan’s confidence in his younger brother. 10

Attempts to manufacture a “white moonlight” rival for Shen repeatedly failed. Rather than recognizing Zhou Zeyang as a former lover, Bochuan identified his marketing potential and gave him a path to advancement within the company. 19 His marriage with Shen ultimately became openly affectionate, and the two stood together against relatives who tried to interfere with their wedding and property rights. 35

Appearance

Shi Bochuan is a tall, muscular, broad-shouldered man whose composed executive image contrasts sharply with how easily his family can embarrass him. 14 18

• Usually carries himself with restrained, intimidating authority as Shi Corporation’s CEO.
• Has a notably strong build; Zhou Zeyang compares clinging to him with confronting a sumo opponent. 14
• His dignified image collapses under public pranks, including being forced to wear a flashing birthday crown. 18

Personality

Shi Bochuan is stern, observant, and pragmatic in business. He sees through Shi Jihan’s manipulative speeches, expects accountability for company losses, and pushes forward with reform even when Shi Corporation’s old guard resists him. 2 10

Beneath that severity, he is protective and deeply family-oriented. He repeatedly misreads Shi Jihan’s schemes as immature rebellion rather than malice, offers him professional opportunities, and remains willing to accommodate his absurd demands. 3 6 He is equally devoted to Shen Qinghuai, though his emotional bluntness and tendency to overwork often create misunderstandings. 13 15

His composure has clear limits. He is terrified of ghosts, vulnerable to romantic embarrassment, and particularly susceptible to Shi Jihan’s elaborate public humiliations. 15 18

Professional Skills

Corporate Leadership

Shi Bochuan directs Shi Corporation and leads its reformist faction.

• Developed a new fashion label aimed at younger consumers. 10
• Appointed Shen Qinghuai as the label’s creative director. 10
• Entrusted Shi Jihan with responsibility for a concept theme and an entire seasonal series after recognizing his unexpected contribution. 8

Talent Recognition

Shi Bochuan can identify usefulness behind unconventional behavior.

• Interpreted Zhou Zeyang’s conspicuous behavior as ambition rather than romance. 19
• Recognized Zhou Zeyang’s marketing potential and supported his collaboration with Shi Jihan’s clothing-line promotion. 19
• Continued giving Shi Jihan responsibilities despite his apparent laziness and disruptive reputation. 8 10

Relationships

• Shi Jihan — His third younger brother. Bochuan disciplines Jihan over corporate mistakes but remains protective, gives him opportunities at Shi Corporation, and repeatedly mistakes his schemes for harmless immaturity. 2 6 8
• Shen Qinghuai — His husband. Their marriage began as a contract arrangement and was strained by Bochuan’s misunderstandings, but developed into a sincere and openly affectionate partnership. 15 35
• Zhou Jingcheng — A corporate counterpart and initially distrustful business associate. Their relationship is marked by guarded negotiations, mutual sarcasm, and occasional cooperation against the Shi family’s predatory relatives. 3 35
• Zhou Zeyang — An employee whom Bochuan initially mistakes for a supposed “white moonlight.” He later recognizes Zeyang’s marketing ability and helps place him on Shi Jihan’s promotional project. 14 19
• Shi Zhongye — His second younger brother. Bochuan remains part of the chaotic family environment that Zhongye gradually comes to accept. 28 37
• Shi Geren and the Shi relatives — Relatives who attempt to control Bochuan’s marriage and assets. Bochuan supports Shen in rejecting their demands and has them removed from the wedding venue. 35 86

Story Role / Major Arcs

Shi Corporation and the Investor Crisis

Shi Bochuan confronts Shi Jihan after the latter interferes with an important project and causes an investor to withdraw. Though angry, he sends Jihan to repair the situation rather than abandoning responsibility for the loss. 2

Fashion-Show Reform

He champions a new Shi Corporation fashion label under Shen Qinghuai’s creative direction. Jihan’s attempts to sabotage the project instead generate publicity and help the show break into a wider market. 8 10

The Fabricated “White Moonlight”

Shi Jihan’s attempts to make Shen jealous through Zhou Zeyang create a sequence of failed romantic plots. Bochuan is confused by the staged evidence but responds with increasing vulnerability and reassurance toward Shen. 14 15

Wedding and Family Conflict

At his make-up wedding with Shen, Shi Bochuan faces relatives demanding that Shen waive any claim to family assets. He stands with Shen against them, rejects their interference, and has security escort them out after collecting their wedding gifts. 35

Notable Quotes

“I won't sign! You're all coveting my wife!” 35

“Very good. I never want to experience it a second time.” — on his public birthday celebration. 18

Trivia

• Shi Bochuan’s thirty-third birthday becomes a public spectacle involving an oversized cake, holographic signage, confetti, and a flashing crown. 18
• He is afraid of ghosts; when Zhou Zeyang appears in white makeup, Bochuan throws him over his shoulder and hides behind Shen Qinghuai while claiming to protect him. 15 16
• During a public-relations crisis, he copes by worshipping a printed image of a Sad Frog while playing the Great Compassion Mantra and tapping a self-designed “Merit Fish-Drum Hat.” 31