Fei Yue

Biodata

Background / History

Founding Leap Entertainment

Fei Yue came from a wealthy family but received limited startup funding because his family disapproved of his decision to enter the entertainment industry. He founded Leap Entertainment to create a top-tier boy group, personally taking on management, scouting, and planning to keep the struggling company afloat 1.

His project was not driven by enthusiasm alone: he believed there was an opportunity to develop the domestic idol industry. His intended group needed both a capable overall lineup and a performer who could command the stage 2.

Among his earliest recruits was Gu Zhijing, whom he initially selected for his looks and offered food, lodging, and a base salary in exchange for training toward debut. When Gu Zhijing dismissed himself as useless, Fei Yue encouraged him and described him as his ideal boy-group visual 1 9 11.

Recruiting Sheng Chi

Fei Yue offered Sheng Chi the opportunity to compete for captain and center, help train the other trainees, and potentially influence the group’s style. Although Sheng Chi distrusted small companies after an earlier failed debut, Fei Yue’s friendly treatment of Gu Zhijing helped persuade him to stay 2.

After Sheng Chi won the July evaluation, Fei Yue used the livestream’s attention for further marketing. To retain the audience they had attracted, he moved the assessment originally scheduled for late August forward to mid-August 7 8.

Qi Wang’s Dismissal and the Investment Crisis

When Sheng Chi questioned Qi Wang’s suitability for the group, Fei Yue initially resisted removing a consistently high-ranking trainee without a serious offense. He reconsidered after hearing that Qi Wang had spread rumors about prospective teammates, then investigated his conduct 11 13.

The investigation uncovered private contact with fans, missed classes, and simultaneous relationships with multiple girlfriends. Fei Yue distinguished ordinary pre-debut dating from dishonesty that could eventually damage the entire group. He decided to dismiss Qi Wang despite the Qi family’s investment in Leap Entertainment 13 14.

The Qi family held an eighteen-percent stake, but Fei Yue retained final authority. He refused to reverse his decision even as funding was threatened and trainees began leaving amid bankruptcy rumors. He nevertheless kept the details of Qi Wang’s cheating private 14.

Fei Yue secured a replacement investor by surrendering some of his shares. The agreement gave him two years to produce the expected returns; failure could lead to Leap’s restructuring, absorption, or sale. Finding that Gu Zhijing, Sheng Chi, Jiang Yu, and Xu Linyuan had remained, he rebuilt the debut project around them as Color4 15.

Color4’s Debut and Early Promotions

Fei Yue organized Color4’s recordings, promotional photographs, documentary, logo, and group variety show under tight financial constraints. He tentatively selected October tenth for their debut, seeking an auspicious association with completeness 15.

After Music New Trends rejected the obscure group, he pursued another outlet rather than burdening the members with the setback. He wanted them to concentrate on preparing their performance while he handled access to promotional stages 16.

That commitment had limits where the group’s dignity was concerned. At a commercial event, an organizer demanded unagreed promotional games and belittled the members. Because the contract remained unsigned, Fei Yue ended the arrangement and took Color4 home 19.

Managing Color4’s Rise

Color4’s sudden popularity exposed gaps in Leap’s infrastructure. Fei Yue had not anticipated the crowd awaiting them at the airport and had to arrange additional security at short notice. He subsequently promised improved arrangements for future travel 22 23.

When rumors alleged rigged debut evaluations, he issued a carefully reviewed statement explaining that a trainee’s dismissal had triggered an investment crisis and that Color4 consisted of the four trainees who stayed. The account redirected public attention toward the group’s difficult beginnings and strengthened fan support 22.

Rather than accept every small commercial offer, Fei Yue prioritized a six-song album and the idol-group competition Starlight Show. He warned the members about overlapping promotions, weekly live performances, and increasing scrutiny, but proceeded with their agreement 23 25.

During the competition, he rejected a PR proposal to deliberately disparage Shooter and provoke its fans for publicity. He considered both the unfairness of exploiting another group’s setback and the possibility of future professional cooperation 29 30.

Health, Recognition, and Fan Disputes

After Sheng Chi collapsed from exhaustion, Fei Yue postponed the next day’s variety filming and arranged for the other exhausted members to return to their dorm. When fans accused Leap of mistreating Sheng Chi, he told Sheng Chi not to intervene publicly and accepted responsibility for handling the backlash 34 36 37.

Fei Yue explained the music-show win requirement for a CMJ rookie-group nomination and the short time remaining before eligibility closed. After Color4 won the Annual Best New Star Group Award at the 15th CMJ Music Awards, he installed an office display cabinet for their first trophy and celebrated enthusiastically 39 42.

Later, he reprimanded Sheng Chi for publicly refusing to sign for a fan who had skipped Gu Zhijing. Although the fan had behaved badly, Fei Yue argued that the company should have intervened instead. He warned that the fan could face cyberbullying and that Sheng Chi could lose supporters, then assigned the company to manage the incident 52.

Personality

Fei Yue usually behaves more like an approachable older brother than a distant superior. His willingness to joke with trainees, discuss decisions with them, and offer personal encouragement helps make Color4’s relationship with him one of friendship and family as well as employment 2 11 15 23.

He is protective without being unconditionally indulgent. He sacrifices funding rather than debut someone whose misconduct could harm the group, refuses disrespectful work, and accepts criticism aimed at the company so the members can focus on performing. However, he becomes stern when he believes their public conduct creates avoidable risks 14 19 37 52.

His pride in Color4 can become exuberant when he drinks. After their CMJ victory, he insisted their first trophy belonged at the top center of a new display and confidently predicted many more awards 42.

Abilities & Skills

Talent Scouting and Lineup Planning

• Recognizes Gu Zhijing’s potential as a visual and fan-attracting member despite his initially weak performance rankings 11.
• Recruits Sheng Chi for his extensive training and stage ability, offering him opportunities beyond simply joining the lineup 2.
• Considers the group’s overall composition alongside evaluation rankings when discussing debut selections 11.

Business and Production Management

• Handles multiple company functions personally to reduce staffing costs 1.
• Secures replacement investment during Leap’s financial crisis, though at the cost of shares and a two-year performance deadline 15.
• Coordinates recordings, promotional materials, documentary production, venues, and performance schedules 15 30.
• Uses comparatively lenient trainee contracts, with termination fees calculated as an affordable proportion of base pay 14.

Public Relations

• Converts evaluation livestream attention into further trainee promotion 8.
• Drafts and reviews official statements, coordinates PR staff, and directs the response to damaging rumors 22.
• Monitors online reactions and uses paid marketing accounts to support Color4’s publicity 29.
• Declines deliberate fandom provocation even when an employee presents it as an effective growth strategy 30.

Relationships

• Gu Zhijing — Early recruit and beneficiary of his support. Gu Zhijing feels deeply indebted to Fei Yue for taking him in and initially trains to repay that kindness 9 14.
• Sheng Chi — Recruited performer and later Color4 captain. Fei Yue trusts his ability, considers his concerns about group unity, and manages both his health-related publicity and disciplinary disputes 2 11 34 37 52.
• Jiang Yu — Color4 member who jokes freely with him but also challenges his criticism of Sheng Chi during the signing-event dispute 15 23 52.
• Xu Linyuan — Color4 member whose musical education Fei Yue draws on when inviting revisions to the debut tracks 15.
• Yu Wenwen — Executive manager and assistant who advises him on contracts, financing risks, and publicity, and takes charge of the members when he is unavailable 13 14 22 43.
• Qi Wang — Former trainee dismissed for serious misconduct despite his family’s financial leverage over Leap 13 14.
• Qi Yao / the Qi family — Investors whose funding Fei Yue is willing to forgo rather than guarantee Qi Wang a debut 13 14.
• Replacement investor — Provides the funding that saves Leap in exchange for shares and a two-year deadline for returns 15.

Notable Quotes

“Don’t belittle yourself, and don’t give up.” 11

“I swear, as long as I’m here, Leap won’t go bankrupt.” 14

“Trust Brother Fei. Brother Fei will always stand with you.” 23

Trivia

• He chose Color4 to represent the four members and evoke the English word “colorful” 15.
• He approved the adoption of the group’s cat partly because filming the members caring for it could reduce variety-show production costs 18.
• While drunk after the CMJ ceremony, he promised improved housing after the New Year. The members promptly had him sign and fingerprint their list of demands 42.
• Yu Wenwen states that he has been single for years 45.