Wen Xu: "Understood!"
Yun Zhaozhao agreed to design the packaging for Wen Xu, and then handed the task over to the amateur designers at Clear Breeze Temple. Designing the surrounding area of Clear Breeze Temple wasn't a problem for them, but designing formal product packaging, especially for such a large company, was quite a challenge.
So much so that after Yun Zhaozhao finished speaking, none of them dared to say a word for a long time.
Yun Zhaozhao comforted them, "Just go for it with confidence. The final decision is in their hands. If all else fails, they just won't use our design, and we won't suffer any loss."
The Daoist priests in charge of the design looked at each other, and finally one of the more experienced priests boldly asked, "Are there any requirements?"
Yun Zhaozhao: "Since it's about chicken... then there should be a chicken image on the packaging, right? How about a Daoist chicken? Aren't you guys pretty good at that? Anyway, you've made so many animal images wearing Daoist hats lately."
The Daoist priest opposite said, "Daoist Chicken... that sounds a bit unpleasant. Besides, we are all legitimate Daoist priests."
Yun Zhaozhao: "..." It's as if someone's being indecent.
The Daoist priests said they needed to go back and think it over carefully. Yun Zhaozhao didn't make things difficult for them. After all, designing something like this requires a lot of inspiration, and it's not something that can be thought of in an instant. So it's only right that they think it over carefully.
Yun Zhaozhao originally thought that these Daoist priests would need a while to come up with a solution, but fortunately, she had already informed Wen Xu beforehand, so it wouldn't matter if they couldn't come up with anything in the end. Unexpectedly, these Daoist priests were quite capable, and they submitted the first draft of the design in less than three days.
Yun Zhaozhao was having breakfast when she saw the initial design draft.
She now habitually eats breakfast at the vegetarian restaurant in Clear Breeze Temple because the breakfast there suits her taste better. First, there are various kinds of perfectly stewed multigrain porridge; second, Daoist Zhu and Daoist Yuan make various kinds of pancakes, all of which are quite delicious. Moreover, Daoist Chang Kong's tea eggs are now also sold at the Xin Guan cafeteria, which has indirectly increased the cafeteria's popularity.
Yun Zhaozhao was drinking porridge when several Daoist priests in charge of the surrounding design came over and mysteriously took out the design drafts.
Yun Zhaozhao almost spat out her mouthful of millet porridge after just one glance.
The picture shows a plump rooster in a very alluring pose, and most importantly, it's wearing black stockings.
The four large characters "Daoist Master's Phoenix Claws" next to it are written quite nicely.
This design drawing is truly an eyesore.
Yun Zhaozhao calmly put down the design drafts. "... Didn't you say you were proper Daoist priests? These design drafts don't look like that at all!"
One of the Daoist priests cried out in protest, "Master, you've misunderstood us! We were thinking that doing business is difficult these days, so we wanted to win with creativity! Just imagine, among a bunch of ordinary packaging, if such eye-catching packaging suddenly appears, wouldn't everyone be able to resist taking a second look?"
Yun Zhaozhao gave the other person a serious look. "I can't guarantee whether the customer's eyes will light up when they see this packaging, but Wen Xu, especially his Wen Xu, will probably be shocked when he sees it."
Everyone: "... It shouldn't be that bad, right?"
Yun Zhaozhao: "Don't believe me? Wait a minute!"
Yun Zhaozhao casually snapped a photo and sent it to Wen Zhengrong: [ President Wen, I have two initial design drafts provided by a designer. They're for our company's co-branded products. What do you think of these designs? Are you satisfied?]
Wen Zhengrong replied instantly: [To the point where I wanted to call the police after reading this.]
Everyone: "..."
The Daoist priests sheepishly took their drafts back, and the second drafts they submitted were much better. They continued with the image of the Daoist Chang Kong, drawing a cartoon of a fat Daoist priest holding a chicken.
Both the Daoist priest and the chicken were drawn in an endearingly clumsy manner, with one even depicting the priest pinning the chicken to the ground and plucking its feathers, sending them flying everywhere. While this image wasn't suitable for product packaging, Tang Li thought it would be perfect for promotional purposes on Weibo. After all, netizens already knew that Clear Breeze Temple was going to make Daoist-style chicken feet and hand-shredded chicken, but knowing it was still a bit hard to imagine. This image vividly and figuratively portrayed the process of the Daoist priest making hand-shredded chicken.
Netizens commented. "These days, Daoist priests seem a bit ruthless."
Tang Li replied: [That's why he became a Daoist priest. If he weren't so ruthless, wouldn't he have become a monk?]
Everyone: "..." You know what, you really shouldn't say that.
Chapter 108
Although netizens had been drooling over the various delicacies at Clear Breeze Temple, relatively few out-of-town netizens had actually visited the Clear Breeze Temple and tasted the food.
After all, people like Wen Xu, who are rich and have plenty of free time, are a minority in reality who would fly to City A just for a good meal.
Most ordinary people earn only 3,000 or 5,000 yuan a month for basic necessities. They have to carefully consider whether their wallets are thick enough to eat out twice near their homes. How could they possibly travel all the way to City A to enjoy a meal at Clear Breeze Temple?
You have to understand that coming from out of town to Clear Breeze Temple for a meal isn't just about having a meal; there are travel expenses, accommodation fees, and all of those costs involved.
Moreover, you have to queue up in advance to eat at Clear Breeze Temple. Many people come to City A for business trips or to visit relatives and friends. It's unrealistic to expect them to queue up online ten days or half a month in advance for a meal at Clear Breeze Temple.
Therefore, the three co-branded products launched by Clear Breeze Temple in cooperation with Wen Group have effectively solved the dilemma for most ordinary foodies.
Everyone expressed great anticipation and hoped that it could be launched as soon as possible.
Wen Xu replied, "[Don't rush me, we're already working at full speed to get the goods done.]"
It turns out that Wen Xu Xu's side is much more efficient than Yun Zhaozhao's side. It took Yun Zhaozhao nearly two years from taking over Clear Breeze Temple to launching co-branded products online, and that was even with her progress being very smooth and without making a single mistake.
From taking over the company to launching these three co-branded products with Clear Breeze Temple, Wen Xu only took less than three months.
It's fair to say that Yun Zhaozhao's tea garden hasn't even finished harvesting all the tea leaves yet, while Wen Xu's new products have already hit the market.
Moreover, as soon as Wen Xu's co-branded products were launched, they started advertising across the entire internet. Yun Zhaozhao forgot what she was doing in the city center once, but she passed by the largest shopping mall in the city center and saw the advertisements placed by Wen Xu's company on the big screen on the exterior wall of the mall.
Yun Zhaozhao couldn't help but think that this might be due to differences in starting points and perspectives. Even though she was now wealthy, she couldn't bear to invest in such a large-scale advertising campaign across the city and the internet as Wen Xu. She worried that her hard-earned fortune would be destroyed overnight.
But as it turns out, in this era where traffic is king, the effect of advertising, combined with the skill of the Daoist Chang Kong, can indeed achieve a result greater than the sum of its parts.
The co-branded products launched by Wen Xu and Clear Breeze Temple have only been on the market for a short time, and their sales on online stores have already ranked among the top three of similar products.
Given time, if we start live-streaming sales again, it's entirely possible for our products to become number one in the same category!
Yun Zhaozhao didn't know if Wen Xu Yun Zhaozhao felt proud of this achievement, but she was very proud of it. After all, this was the first time she had experienced the joy of winning without lifting a finger, having run Clear Breeze Temple for so long.
It's important to know that the higher the sales volume of Wen Xu's products, the better the poultry at Clear Breeze Temple Agricultural Base will sell. Moreover, in addition to the payment for the goods, Clear Breeze Temple can also directly share profits with Wen Xu's company because of its technology investment.
In short, it's a guaranteed win.
So when Wen Xu mentioned that he was going to start hiring people to do live-streaming e-commerce, Yun Zhaozhao generously lent Jingting to Wen Xu: "This is our Clear Breeze Temple's biggest live streamer. If you really can't find a suitable live streamer, I can lend him to you for free."
Although Wen Xu had visited Clear Breeze Temple several times, the only people he vaguely remembered, besides Daoist Chang Kong, were the ten junior Daoists. The others were only slightly familiar to him. So, facing Jingting, he was quite curious. "Has he ever sold goods before?"
Yun Zhaozhao answered honestly, "I've never done it before."
Wen Xu: "Never sold products before? Then how did he become the biggest livestreamer in your Clear Breeze Temple?"
Yun Zhaozhao: "Have you ever heard the saying, 'When you're right, you can curse anyone; when you're wrong, you can curse even more fiercely'?"
Wen Xu: "..."
Wen Xu later checked online and found that Jingting was not only the number one streamer at Clear Breeze Temple, but also had a pretty good online following. The most important thing was that he neither sold products, nor made any videos to attract attention, nor even participated in PK battles. He just talked and cursed people online, and yet he was able to maintain his popularity for the past year or two. It has to be said that he is a really amazing person.
But then again, who at Clear Breeze Temple isn't extraordinary?
-
Jingting didn't want to do live-streaming e-commerce before.
He only likes to curse.
But firstly, he's two years older now and more mature; secondly, he knows that the development of Clear Breeze Temple cannot rely on any one person's efforts, but requires everyone's joint efforts.
Even a centenarian like Martial Uncle Chuli had to be pushed by Yun Zhaozhao to work at the guesthouse, so what's wrong with a young man in his early twenties like him switching from a swearing streamer to a sales streamer?
Furthermore, he wasn't selling products at Clear Breeze Temple, but at Wen Xu's factory. It felt like he had been sent on a mission and given a completely new identity. Therefore, he felt that he was no longer the original Daoist Priest Jingting; he was now the Sales King Jingting.
After spending a lot of time mentally preparing himself, he later realized that his little bit of fussiness was completely unnecessary.
Because the person he was doing the live-streaming sales with was Wen Xu himself.