Prior to this, the donation ceremony that Yun Zhaozhao had agreed upon with Zhu Ruiming's father had been scheduled for September 10th, Teachers' Day.
This was Yun Zhaozhao's first time facing such professional television media, and she had been nervous for a month beforehand. However, the others at Clear Breeze Temple were mostly excited.
"Does that mean our Clear Breeze Temple is going to be on TV?"
"Master, you're so good-looking, you might become an overnight sensation on television. Then you might get invited to appear on variety shows or perform in dramas, and you'll become more and more famous, making our Clear Breeze Temple the most popular Daoist temple in the world."
"Girls who do charity work are usually lucky!"
Yun Zhaozhao: "Speaking of book donations, I've realized that our Clear Breeze Temple seems to lack its own library. The new temple is under construction, and we've accumulated quite a few paintings from previous art activities. We'll definitely have our own art exhibition room then. Our paintings are all done by our guests themselves; there's no reason to buy works that are readily available everywhere. So, I'm thinking that in your spare time, you can write something based on your own experiences and strengths. For example, Daoist Chang Kong could write a simple cookbook, and Lin Banxia could write about her experience in planting Chinese medicinal herbs... The main point is authenticity and uniqueness. The quality of the writing isn't that important. As long as these books are unique to our temple, our Clear Breeze Temple library will be the most special in the world..."
Tang Li thought the suggestion was excellent, and he further refined Yun Zhaozhao's idea. "I saw that Daoist Chang Kong was quite good, so I think we could also copy some Daoist scriptures to use as a publicity stunt. Also, I noticed that Clear Breeze Temple doesn't seem to have an official Weibo account yet. Daoist Priest Jingting has a live stream room, and Lin Banxia has a forum account for planting. I think we can apply for another official Weibo account so we can share some Clear Breeze Temple Daily Life and also easily interact with short video production teams like ' Subduing Demons '."
Yun Zhaozhao: "Okay, that's fine. You can arrange it as you see fit. If you have any financial difficulties, tell me and I'll help you out. If you're too tired from work, tell me too, and I'll have Jingting cheer you on. He can not only provide emotional support, but he might even be able to come up with some background music for your entrance!"
Tang Li: "..." Even directors wouldn't dare to make something this chuunibyou (a Japanese term for someone with delusions of grandeur) in their movies, how could Daoist Priest Jingting dare to do it?
Chapter 64
Jingting never imagined in her life that she would one day be involved in creative work.
On the one hand, he felt he had really made something of himself, but on the other hand, he was aware that his abilities were truly limited. Because Daoist Chang Kong could publish a cookbook, Lin Banxia could publish a breeding manual, and even Xiao Yao could publish a complete guide to flower cultivation, but he alone, after thinking for a long time, couldn't figure out what he could write.
Yun Zhaozhao: "You're too modest. You could publish a book on insults too!"
Jingting: "I've thought about that too, but the problem is I'm afraid it won't pass censorship! If the whole thing is full of censored words, parents will think I'm setting a bad example for their children."
Yun Zhaozhao thought about it and realized that this was indeed a problem, so she gave him a suggestion. "You don't have anything worth writing about yourself, so you can write about your little master! After all, he's quite legendary. Didn't you say last time that he could catch ghosts and jump from very high buildings without getting hurt?"
Jingting slapped her thigh. "That makes sense. I've already thought of a title: 'The Untold Story Between Me and My Little Master'."
Yun Zhaozhao: "..." I must say, you know how to grab attention.
There's no rush to write, after all, it will take at least several months to build the new Clear Breeze Temple. And even after the new temple is built, these books can be acquired gradually. So Jingting and the others have plenty of time to consider things and start writing at their own pace.
Compared to this, the donation ceremony for the rural primary school is actually more urgent.
After overcoming the initial period of tension, Yun Zhaozhao's mood has now calmed down. Therefore, she has the time and energy to think about how to better promote Clear Breeze Temple on the day of the donation ceremony.
Although this donation was Yun Zhaozhao's idea first, firstly, the sports equipment donated by Zhu Ruiming's father's company was more expensive, and secondly, the media outlets invited for publicity were all familiar with Zhu Ruiming's father, so the media's focus and publicity would definitely be on Zhu Ruiming's father.
Yun Zhaozhao's Clear Breeze Temple is at most a supporting character.
How can someone who is merely a supporting character effectively promote Clear Breeze Temple without overshadowing the main attraction?
This is definitely a question worth pondering.
Although Yun Zhaozhao herself didn't know how to utilize media resources, Tang Li should know. Therefore, Yun Zhaozhao earnestly stated her needs and sincerely sought Tang Li's help.
Tang Li's first reaction was one of helplessness. " Temple Master Yun, have you forgotten that I'm actually President Zhu's man? Aren't you implying that I'm helping you fight against President Zhu?"
Yun Zhaozhao: "... If that's how you put it, then it is to some extent true. But as the saying goes, a general in the field may not obey orders, and as I just said, my request isn't to compete with President Zhu, but simply to gain some attention in this difficult situation. I don't think this should be considered forcing you to take sides between me and President Zhu, right?"
Tang Li remained silent, presumably deep in thought.
Yun Zhaozhao pressed on. "Besides, you're currently our Clear Breeze Temple's only publicity officer. If we don't get any Clear Breeze Temple or attention from such a rare media event, it would be a huge waste of your publicity abilities!"
Tang Li ultimately didn't know whether he had figured things out himself or had been persuaded by Yun Zhaozhao, but in the end he agreed to come up with a reasonable publicity plan for Yun Zhaozhao.
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Although she hadn't spent much time with Tang Li, Tang Li Yun Zhaozhao trusted his abilities.
Tang Li did not disappoint Yun Zhaozhao 'Yun Zhaozhao trust, and within three days he provided her with a detailed publicity plan.
This includes pre-event promotion, on-site operations at the donation event, and post-event publicity.
Yun Zhaozhao didn't care much about the pre- and post-production stages, because those weren't her job. The only part that was closely related to her was the on-site operation of the donation event, so that was exactly what she cared about most.
So much so that when she received the publicity plan submitted by Tang Li, she skipped over the other parts and focused only on the key points.
Tang Li gave Yun Zhaozhao three suggestions in the plan.
The first step is to ask Yun Chaochao to donate a calligraphy work on the spot. The text of the work should be written with the four characters "Golden List Title". Considering that Yun Chaochao's calligraphy is mediocre, the work can be prepared by Changkong Daoist Master in Qingfeng Temple in advance, and then stamped with the official seal of Qingfeng Temple. At that time, it will be said that this is a blessing from the masters of Qingfeng Temple to all the students in rural primary schools. I believe that no parent or teacher will refuse to let their children "Golden List Title".
The second tactic Tang Li devised was to have Yun Zhaozhao prepare some small gifts in advance to distribute at the school. The gifts could be unique pastries from Clear Breeze Temple, or other items.
This wasn't a difficult choice for Yun Zhaozhao. After all, the reason Teacher Liu came to Clear Breeze Temple was to get a batch of mosquito-repellent bracelets for her students, and Yun Zhaozhao could conveniently distribute the mosquito-repellent bracelets as gifts to the students on the spot.
In Tang Li's words, the more gifts given, the more camera time there would be at the donation ceremony. Moreover, these gifts weren't particularly valuable, so they wouldn't make Zhu Ruiming's father feel threatened, and they were also in line with Clear Breeze Temple's status, making it a very reasonable arrangement.
The third idea Tang Li suggested to Yun Zhaozhao Yun Zhaozhao to give the rural primary school a free spot for an activity. In short, it was to give the school a "blank check." The check would state that as long as Clear Breeze Temple existed, the students of the rural primary school would have one free study tour to Clear Breeze Temple each year.
Before this, many people may not have known what study tours Clear Breeze Temple had, but if Yun Zhaozhao can really promote Clear Breeze Temple's study tours at the donation ceremony as Tang Li suggested, then with the power of this media collaboration, I believe that the number of teachers and students signing up for Clear Breeze Temple's study tours will definitely double in the future.
As for the specific content of the study tour, that cannot be explained in a charity donation event alone; it requires Tang Li's cooperation in the early and later stages.
Tang Li concluded, "Donations are merely a means; publicity is the ultimate goal."
After listening, Yun Zhaozhao was utterly impressed. It has to be said that professionals are indeed professionals; at least Yun Zhaozhao couldn't have come up with such tricks in a short time. She would only focus on the donation event itself, thinking only about how to prepare her speech to be more thorough, comprehensive, and eye-catching, unlike Tang Li, who directly gave up on making the speech elaborate and instead took "charity" to the end with his actions.
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Yun Zhaozhao prepared diligently following Tang Li's advice. Meanwhile, Tang Li was also busy; he directly applied for an official Weibo account for Clear Breeze Temple and then promoted it at the entrance of Clear Breeze Temple.
All visitors who pay attention to the temple can receive a free mosquito-repelling red rope from Clear Breeze Temple.
Tang Li had done a lot of official Weibo promotion before, so he knew very well that most netizens would try their best to unfollow after following. So the key is not to get people to follow, but to make them reluctant to unfollow after following.
After much thought, he finally asked someone to help design a series of witty sayings for the Daoist priest.
For example, "Those who destroy my Daoist heart, shall pay with their lives!"
"This humble Daoist priest doesn't want to go to work today either."
"Old Daoist, old Daoist, eat your fill and sleep."
"A short temper makes one suited for Daoist cultivation."
"Lying down is also a form of spiritual practice."
Generally, netizens who actively follow Clear Breeze Temple's official WeChat account are mostly young people or middle-aged people.