These witty quotes paired with the Daoist cartoon image are quite in line with the modern mindset. So even if people follow the account just for fun, they can try to extend the follow period. At least they won't follow one person and then unfollow them the next.
Besides these witty remarks, Tang Li has also been editing and posting clips of Clear Breeze Temple's recent offline promotional activities, food videos recorded Clear Breeze Temple Daily Life, and other interesting videos onto the official Weibo account.
Many netizens previously had two extreme impressions of Daoist temples: either they thought Daoist temples were like Buddhist temples, with people eating vegetarian food and chanting scriptures every day, which was bland and boring; or they thought all Daoist priests were irritable and eccentric.
Now that Tang Li has compiled and summarized the recent activities of Clear Breeze Temple, many netizens have realized that Daoist life is much richer and more colorful than they imagined.
So much so that many netizens were moved to tears after watching it:
"I used to think I was worse off than the rich, but now I realize I'm even worse off than a Daoist priest. At least a Daoist priest practices martial arts, while my life, besides going to work, has absolutely no other form of entertainment."
"I've finally reached an age where I'm neither as old as my elders nor as young as my children, and I'm not even living as carefree as a Daoist priest."
"Isn't it normal for people upstairs to feel that they don't live as carefree as Daoist priests? After all, they became Daoist priests precisely because they are so carefree and can let go of things easily! And the reason why we ordinary people have so many troubles is because we can neither take things up nor let them go, right?"
"I'm really upset. But then again, life at Clear Breeze Temple is truly vibrant and colorful. I just don't know if it's just how it's portrayed, or if it's actually like that in reality..."
Netizens held differing opinions and discussed the issue, but regardless, the number of likes and comments on each video posted by the official Weibo account has indeed increased.
Tang Li then launched some Weibo giveaways and similar activities, which not only increased the number of likes and comments, but also the number of reposts.
Tang Li did a good job with the preliminary publicity work, and as time went by, Yun Zhaozhao finally ushered in the first donation ceremony since the establishment of Clear Breeze Temple.
It has to be said that Papa Zhu is indeed very wealthy. For a small school donation ceremony, he not only laid out a red carpet but also set up a signature wall.
Moreover, on such a large signature wall, there were only two names: Papa Zhu and Yun Zhaozhao. It was really both conspicuous and embarrassing.
Finally Yun Zhaozhao specially wrote " Clear Breeze Temple, Yun Zhaozhao " next to her name, making the signature plaque a little fuller.
As mentioned before, this rural primary school doesn't have many students, and even if all of them were gathered together on the playground, it would still look rather shabby.
It was clear that Teacher Liu took today's donation ceremony quite seriously, as she had the children wear their school uniforms beforehand. With the uniforms neat and tidy, even though the total number of students was slightly higher, the ceremony still looked quite organized.
Teacher Liu had a tough task today, as she had to manage discipline as a teacher, host the event, and most importantly, the school didn't have a principal, so delivering a thank-you speech on behalf of the school was also part of her job.
This series of donation and publicity events effectively demonstrated to everyone what "those who are capable should do more" means.
Teacher Liu first Xie Le General President Zhu and Yun Zhaozhao on behalf of the school, and then it was their turn to speak on stage.
President Zhu was clearly used to such occasions and went up to the stage quite naturally. He didn't even need to read from a script; he started speaking extemporaneously, "Teachers and students, hello everyone. The reason our company chose to donate sports equipment this time is because we deeply understand that health is the foundation of everything. Health is the 1, and everything else is just 0. Only with good health does everything else have meaning. So I hope that the children will persevere in exercising and study hard, striving to add more 0s while protecting their health!"
The speech was well-reasoned, well-supported, and measured, drawing applause from the audience and prompting many media members to take photos.
After President Zhu finished his speech, it was Yun Zhaozhao's turn to give her presentation. Yun Zhaozhao kept Tang Li's instructions in mind: focus on substance rather than lecturing. She first briefly introduced the purpose and intention of Clear Breeze Temple in donating books to the primary school, and then began to introduce the points that Tang Li had told her to the students present.
At first, when the topic of sending calligraphy works and study tour quotas came up, the response was lukewarm. After all, such rural primary schools don't have many extracurricular opportunities, and many students are even allergic to "characters." So, apart from Teacher Liu being deeply moved by Yun Zhaozhao's calligraphy works and study tour quotas, the students didn't care at all.
However, when Yun Zhaozhao asked everyone to take out the bags she had hidden under the stools, and then showed them the small cakes and mosquito repellent bracelets inside, everyone's interest was instantly piqued. On the one hand, many people thought they were toys, and on the other hand, Clear Breeze Temple's pastries were quite famous in the village; those who had tried them loved them, and those who hadn't tried them had heard about them and wanted to try them too.
So, the gift-giving segment only reached a small climax at this point. Yun Zhaozhao's tricks weren't particularly flashy, but they genuinely aligned with the theme of "charitable donation." Therefore, after the initial surprise, the media reporters at the scene gave Yun Zhaozhao a few extra seconds of screen time, allowing her to fully showcase the soft power of Clear Breeze Temple that she wanted to demonstrate.
This publicity mission can be considered a complete success.
Before leaving the stage, Yun Zhaozhao said loudly, "I hope everyone studies hard and, after graduating from university, strives to join President Zhu's company or our Clear Breeze Temple. Let us either succeed or become immortals."
Chapter 65
This campus donation ceremony was a collaboration with a television station. Although it was pre-recorded and not live, the audience was still relatively larger than that of online media.
Moreover, people who watch TV generally have relatively ample free time, so after seeing various introductions to Clear Breeze Temple, they couldn't help but search for relevant information about Clear Breeze Temple.
At this point, Tang Li discovered another shortcoming in Clear Breeze Temple's publicity efforts.
That is, Clear Breeze Temple not only doesn't have an official website, but it doesn't even have a proper Baidu Baike entry.
In other words, many people searching for information about Clear Breeze Temple online may have to spend a long time sifting through a vast sea of news, some true and some false, to find even a little bit of useful information about Clear Breeze Temple.
Modern people may have plenty of free time, but they are also lazy. If they have to sort through and select from a pile of information, many people might prefer not to come to Clear Breeze Temple at all.
So after handling the post-campus donation ceremony publicity, Tang Li took the time to organize online news and also ordered someone to design and produce an official website.
Since we're going to create an official website, we'll definitely need various promotional materials and photos.
Promotional materials are relatively easy to handle, since Clear Breeze Temple has quite a few offline activities. As for promotional photos, those will probably need to be taken on-site.
Therefore, Tang Li specifically contacted Yun Zhaozhao in advance to ask her if they needed a uniform and to do some styling.
Yun Zhaozhao had already ordered clothing for everyone once or twice before, including Hanfu and traditional Daoist robes. Now, she only needed to order two more sets of new Daoist robes for Daoist Cen and Daoist Mao. However, considering that the HR lady was currently recruiting and new employees might join at any time, Yun Zhaozhao simply ordered more, since ordering more would result in a cheaper price.
As for their hairstyles, the Daoist priests all wear their hair in a topknot, so there's not much to say about their hairstyles.
It has to be said that the Daoist priests really saved Yun Zhaozhao a lot of money when it came to clothing and styling.
Since we're going to take promotional photos for the Daoist priests, we definitely need to hire a professional photographer. Yun Zhaozhao consulted online and found that even a relatively unknown photographer would charge around 1,000 yuan for a day of outdoor shooting. Not to mention the more famous photographers.
Yun Zhaozhao initially wanted to ask Xu Fugui for help, but Xu Fugui had recently undergone minor surgery and was recovering, so Yun Zhaozhao didn't want to trouble him. After thinking it over, she finally thought of the short video production team of " Subduing Demons," so she went to the director to discuss. "Director, does your production team need any extras? Our Clear Breeze Temple Daoists can appear in the video for free, but in return, we might need your production team to take a couple of promotional photos of our Clear Breeze Temple Daoists."
Although " The Subduing Demons " is a short video production, it still has a storyline and characters. However, they are more flexible, so the number of extras is optional. But if they want to shoot some grand and Subduing Demons scenes, having a group of Daoist priests who know martial arts is quite necessary.
So the director didn't explicitly refuse. "We'll see. If needed, our male lead might also need the Daoist priests from Clear Breeze Temple to help guide the fight scenes. After all, I've seen your Qingfeng Temple's martial arts competition video before, and the fight scenes were quite impressive."
Yun Zhaozhao: "No problem, no problem."
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The donation ceremony was held during the start of the school year, so after the ceremony, Xiao Yao and her classmates had to go back to school to continue their studies.
The other students were alright, since they were managing the existing tea gardens and medicinal herb gardens after coming to Clear Breeze Temple. Although they had some feelings for Clear Breeze Temple, they weren't particularly deep. Xiao Yao was different. After coming to Clear Breeze Temple, she essentially "started from scratch" and truly built a back garden for Clear Breeze Temple little by little through her own efforts.
She personally selected and planted every flower seed in this garden. These flowers were like her children, so the thought of leaving Clear Breeze Temple and entrusting them to someone else to manage filled her with immense reluctance and worry.
Yun Zhaozhao comforted her, "Don't worry, we'll definitely take good care of these flowers and plants for you. Besides, your school isn't that far away, so even if you don't have time to come during the week, you can still come and see them often on weekends or holidays."