America: The Godfather of Game Development
Chapter 114

Could Nike possibly have more money than us?

1,268 words4 min read0 views1d agoSource
Next

Jabbar put down his water bottle, exchanged a glance with the coach, and quickly walked over to Lin Lixin.

He looked at the wristbands, not understanding why Lin Lixin had chosen this moment to take them out.

I don't understand why he would place a few more bets when his scoring was consistently poor.

"Mr. Lin, thank you very much for your kindness, but—"

Jabbar took the wristband, looked at its arrogant color scheme and huge logo, but didn't put it on immediately.

"Mr. Lin, the NBA has uniform regulations regarding players' on-court attire."

A reporter standing nearby, observing Lin Lixin's expression, offered to explain, "The NBA requires that clothing must match the jersey color, including shoes and other accessories; there cannot be any visual jarring color contrasts."

Jabbar nodded and continued, "Yes, Mr. Lin, but I will wear it in future exhibition and practice games."

"Can't I wear it?"

Lin Lixin turned his head to look at the reporter.

In his memory, Jordan wore the black and red Air Jordan 1s in a game in 1986, creating a miracle in the history of sports merchandise marketing.

Nike wasn't even a big company at that time, so what gave them the right to allow Jordan to wear shoes that violated the rules?

"Yes."

The reporter noticed Lin Lixin's willingness to communicate and quickly seized the opportunity to delve deeper, saying, "If NBA Commissioner David Stern finds out, he will definitely impose a huge fine on Mr. Jabbar."

"Huge? How huge?"

"It would cost at least $5,000! If the situation is more serious, it could be tens of thousands of dollars."

Keep in mind that during this period, even the rising Nova Michael Jordan only earned a salary of around 600,000.

A $5,000 fine for a single game is a real blow.

Listening to their conversation and considering Lin Lixin's actions just now, Sam suddenly understood what he was planning to do, and his eyes narrowed slightly.

He stepped forward and said, "It's just a few thousand dollars, Mr. Jabbar. You can still wear the wristbands. Don't worry about the fine; I'll pay it for you from my personal account. I'll pay whatever the fine is."

Seeing Sam's quick thinking this time, Lin Lixin nodded repeatedly in agreement. "Sam, you're right, absolutely right. How about this, I'll also pay Mr. Jabbar an extra appearance fee in the name of GAMENOVA, whatever the fine is, you'll get."

As he spoke, Lin Lixin actually pulled out his checkbook from his pocket and wrote down ten thousand US dollars.

Nike paying Jordan's fine for violating regulations is a textbook example of marketing.

It was this meticulously planned marketing campaign, coupled with Jordan's subsequent phenomenal performance, that made Air Jordan a Legend brand.

If Nike can do this, why can't GAMENOVA?

Nike is richer than us?

Jabbar stared blankly at the checkbook Lin Lixin pulled out, completely dumbfounded.

Mr. Lin's style of doing things is truly unpredictable.

Unconventional and exceptionally rebellious.

That's so rock and roll.

Of course, no amount of encouragement can make someone suddenly perform so well that they can close such a large gap.

On the basketball court, age is even more unstoppable than Skyhook.

The Lakers ultimately suffered a crushing 12-point defeat.

But this score far exceeded everyone's expectations.

At least in the fourth quarter, when defeat was already inevitable, Jabbar unleashed an energy beyond his years, desperately executing his signature Skyhook several times in a row, narrowing the already pitiful deficit by a large margin.

The rebellious GAMENOVA wristband on his wrist was particularly eye-catching when he unleashed his Skyhook.

It was as if, at that moment, everyone's gaze was unconsciously drawn to it.

As expected, Lin Lixin received a warning letter from Russ Granik, then executive vice president of the NBA.

His image waving his checkbook and Jabbar's Skyhook with his wristband became the two most discussed photos of the game today.

A few days later, Jabbar's agent officially announced a partnership with GAMENOVA, stating that he would appear in one of GAMENOVA's upcoming basketball games.

In addition, Jabbar officially became the spokesperson for "The King of Fighters," personally supporting the United States Sports Team and the character Rocky.

Just one week later, agent David Falk also announced that Chicago Bulls rookie Michael Jordan, who was recovering from injury, would join GAMENOVA.

At the same time, GAMENOVA announced the establishment of NovaSports, a brand under GAMENOVA that focuses on sports games.

What its birth signifies is something that gamers familiar with the gaming world can guess with their bare hands.

This means they're planning to go head-to-head with EA.

EA Electronic Arts), which is actively cultivating the PC gaming market, is a company that primarily develops and publishes sports games.

California, San Mateo, EA Electronic Arts).

Trip Hawkins watched the NBA replay on TV with a rather unpleasant expression.

"After leaving Apple, I spent three years building EA into the PC gaming empire it is today."

Trip considers it an amazing achievement to have built a startup to this point in three years.

However, faced with GAMENOVA, this exceptionally unreasonable new force, he could only accept his bad luck.

Even EA can't make every game a phenomenal hit.

Before this, Trip had only considered GAMENOVA a dangerous competitor, but he had never felt such a strong sense of crisis as he did today.

GAMENOVA has never had much interest in PC games, focusing instead on console and arcade games, unlike those Japan--

The manufacturers are fiercely competing.

What do they mean by this?!

This move by the other party is clearly a direct challenge to EA's release of "One on One: Dr. J" in 1983.

vs. Larry Bird (-vs. 1)

They initially hired sports stars Julius Erving and Larry Bird to sponsor and promote the game.

This game has been warmly welcomed by players wherever it has been released, truly taking full advantage of favorable timing.

That vibrant scene of life, where all things flourish, is still vivid in my mind.

It was this work that led them to plan the EA-Sports brand.

At least according to the unwritten rules of the gaming industry, sports games are synonymous with EA.

Now that Gamenova has announced its entry into the sports game market, isn't this a blatant attempt to squeeze them out?

Trip pushed open the door and walked into the engineering department.

Several workbenches were scattered with various mainframes that had been disassembled into pieces.

The most common of these is NovaBo from GAMENOVA.

He walked up to several busy engineers. "How's the progress?"

"Not ideal----"

The person who answered him was the chief engineer of the host reverse engineering project.

He shook his head with a hint of regret.

"Both NES and NovaBo have security locking chips, so if we forcibly crack them, it's legally untenable."

What about the file structure?

Trip glanced at the several PCs on the table with floppy disk drives plugged in, and a stack of Gamenova game floppy disks was placed on the side of the table.

Even if the host machine doesn't make any progress, if we can figure out their file structure, we can still take some action on our side.

"Even less likely."

End of Chapter
Prev
NovelSummaries
Next

Explore the wiki

Comments