America: The Godfather of Game Development
Chapter 580

CES Summer Show, the world's biggest electronics extravaganza

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CES, from its founding in 1967 to the present day, and even into the millennium.

Both are among the world's most influential technology trade shows.

It is held annually in Las Vegas.

Unlike the modern January CES, the CES in the 1990s included two events a year.

The Winterces trade fair in January and the Summerces trade fair in June.

Gamenova has never been a company that likes to jump on bandwagons.

There are countless exhibitions around the world, and Lin Lixin has participated in them before, but most of the time he just sent his department heads to show their faces.

The only exhibition that Gamenov has personally participated in was another CES Summer Expo a few years ago.

That year, they launched the world's first 3D universal graphics accelerator card, ushering in the era of GPUs.

This year, however, they brought out a strangely shaped little gadget.

Or rather, a small toy.

Nevada, Las Vegas. According to the original plan, Lin Lixin intended to take everyone to Superpower Dojo for a few nights.

But Wynn's information network was surprisingly accurate.

Before they could even board the plane, news arrived from Wynn.

We absolutely had to arrange for them to stay at the MGM Mirage Hotel.

Thinking that it had indeed been a while since they last met, Lin Lixin didn't refuse and checked into the MGM suite with his bags.

How are you feeling?

Lin Lixin sat by the pool, pretending to swirl his champagne glass.

"I can't even remember what it was like last time I came, but it certainly wasn't a suite this luxurious."

Vivian tested the water temperature before slowly submerging her lower body.

The last time I visited CES was in early 1987.

During that period, Gamenova was experiencing an unprecedented period of growth, expanding at an astonishing rate.

Micron had just acquired the SDRAM, and the market was still untapped. She packed the first finished graphics card into her briefcase. Everyone was incredibly busy during that time.

They were working almost non-stop, rushing straight to the CES venue as soon as they left the terminal.

In the blink of an Kung-Fu Master, he was sitting by the pool at the MGM Grand Hotel, one of the most luxurious resort hotels in Las Vegas, admiring the city's magnificent night view.

Gamenova has grown into one of the leading technology companies in the United States.

I'm usually so busy with company business that I don't really have time to appreciate how fast time flies like this.

"After all, we're a game company; CES isn't our home turf."

Lin Lixin smiled.

Upon closer reflection, it seems that the United States doesn't actually have its own video game expo.

According to the timeline, E3 wouldn't have been born until 1995, and even in Japan, where video game culture is equally prosperous, the Tokyo Game Show wouldn't have been held until 1996.

In this day and age, video game conventions are usually held in conjunction with CES.

It was exhibited as part of the consumer electronics segment.

"If we have the chance... we could also hold our own exhibition, a true carnival for gamers." "Like the company's annual meeting at the end of '89!"

That sensational annual meeting is still a hot topic of discussion in the industry.

Although the event was not publicly announced, many of the guests were loudspeakers, and the situation at the venue had already been widely known through various media outlets.

It was like a video game extravaganza.

Each game IP from gamenova has its own dedicated region.

Every guest present could find a piece they had participated in.

They are all figures who have left a glorious mark on the world of video games.

"Yeah, that would be really cool."

Lin Lixin nodded.

Unfortunately, the development of the Internet did not proceed that quickly.

If he had modern infrastructure, he could easily have created an online presentation like Nintendo Direct.

But building a theme park would be a great idea, just like Blizzard Carnival!

He stretched and got up from the ground.

"Alright, I'm going to go chat with Wynn."

"Huh? I thought there would be some poolside chat, and it's over already?"

"Do we need to pick a day for our late-night chat?"

The following day, CES officially commenced.

As the world's most prestigious consumer electronics event, the number of visitors here is simply staggering.

Especially considering that the news of Gamenova's participation in this exhibition was officially announced last month.

The number of attendees at this exhibition was even more exaggerated than usual.

Tens of thousands, or even nearly a hundred thousand, of tourists from dozens of different countries.

With over two thousand exhibitors, covering various fields such as consumer electronics, hardware and software, and semiconductors, exhibitors include professionals from all walks of life, including distributors, retail buyers, journalists, engineers, and investment institutions.

Everyone wants to seize this opportunity so they can anticipate the next market trend.

CES is practically a trendsetter in the consumer electronics industry.

Everything that will soon become a hit will appear at the exhibition.

Whoever can seize this opportunity can easily turn their life around and become a millionaire.

"This is a land overflowing with gold!"

Fukuhara Kyoko cheered and spoke in heavily accented English.

CES exhibition!

She was prepared to make a name for herself here and then go back to build a successful career.

Kyoko's heavily accented voice went unnoticed by those around her.

Firstly, the people attending the exhibition today come from all over the country, so it's perfectly normal for them to have accents.

Secondly, it was just too noisy here, making it impossible to pay attention to the sounds around her. Following the vast crowd, she finally squeezed into the venue.

It was different from the high-end, modern technology exhibition hall I had imagined.

This Reagan a super-sized shopping mall.

Deafening music and 8-bit video game music filled the air.

Someone was holding Mike, loudly proclaiming their introduction, trying to attract more people to stop and look at their booth a little longer.

Tons of CRT television sets were just piled up there.

Dozens of units formed a spectacular video wall.

They are either running well-known video games or simply displaying some kind of graphical effects.

It's not just consumer electronics.

Even Sega and Nintendo have their own place here.

Sony was busy developing its Walkman, CD players, and televisions, Atari continued selling its Atari personal computers.

Those familiar faces from Gamenova are all here with their own things to do. Of course, old friends EA and their lovely 3DO are also present.

Even though they wouldn't buy it, people were still quite interested in seeing what the machine looked like out of curiosity.

"That's a Toshiba laptop!"

Kyoko's eyes lit up, and she squeezed through the crowd to get near Toshiba's booth.

Toshiba!

The pride of Japan lights.

Just seeing this sizable booth made her feel a sense of pride.

T-series laptops, memory chips, flash memory chips, televisions, LCD screens, optical disc drives, home appliances, telecommunications-related products...

Toshiba has been involved in almost everything imaginable.

Like NEC and Panasonic, Toshiba is definitely a top-tier consumer electronics giant.

It even possesses considerable semiconductor capabilities.

Compared to that, Sony's offerings are really no match for CES. After all, it's the modern era.

At the peak of the bubble economy, Japan had an overwhelming number of Japan electronics companies.

"This laptop uses Toshiba's latest color LCD, which is lighter, faster, and offers excellent color compared to bulky CRTs."

Beneath the enormous Toshiba sign, Toshiba staff were enthusiastically introducing the product to the surrounding crowd.

Toshiba firmly believes that future personal computers should be portable and usable anytime, anywhere!

Is it a TFT LCD screen?

Someone very tactlessly raised their hand and asked a question, which immediately made the staff member's face stiffen.

TFT-LCD...

Let alone Toshiba, even Sharp, a leading authority in this field, has virtually no chance of competing with Gamenova.

The core patented technologies are mostly held by United States companies.

Without Corning glass and Gamenova driver boards, even if it were possible to make it, the cost would be extremely high.

"Considering the power consumption and cost control requirements of laptops, we adopted the more energy-efficient and reliable STN-LCD, which also supports color display, but is far superior to TFT-LCD in terms of power consumption and cost control." This is purely misleading to laymen.

In a sense, STN-LCD does indeed possess the characteristics he described.

This isn't because STN-LCD is truly superior, but rather because it has a lower refresh rate, lower brightness, a relatively simpler structure, and a higher yield rate.

Therefore, the claims of being more energy-efficient and cheaper are theoretically valid.

"Very nice."

Kyoko stood on tiptoe to look at the flagship products on the display stand, her eyes sparkling.

However, perhaps due to an ADHD flare-up, her attention was not focused for long before it was immediately drawn away by the sounds around her.

It's Panasonic!

Compared to Toshiba, this place is not only much larger in scale, making it one of the largest exhibition areas among Japan companies, but it also features many interesting "special products".

VHS video recorder, Panasonic's signature product.

Today, it has long since become the standard specification for videotapes worldwide.

If you want to watch videotapes, whether renting or buying, you can't do without VHS. And it has everything you need for home appliances.

Everything from basic telephones and fax machines to large appliances is available.

It also includes high-end consumer electronics products such as cameras.

Compared to the various technology demonstrations by the United States companies next to them, these Japan companies gathered together particularly liked to produce light industrial consumer electronics.

For ordinary people like Kyoko who don't know much about technology, this part of the exhibition area was definitely more interesting to visit.

Although the booths of companies like IBM and Apple were equally enormous, they were mostly just circuit boards and computers. Aside from making her exclaim "Wow, that's amazing!", she didn't have many other thoughts.

"Oh--"

Just as Kyoko was still debating whether to go look at NEC's telephone or Sanyo Electric's stereo, a loud cheer suddenly came from afar.

The shouts were so loud that it would probably take many people shouting together to create that amazing cumulative effect.

For a moment, the shouts drowned out the noise inside the stadium.

Kyoko turned her gaze in that direction.

In the very center of a large blank space, Gamenova's highly recognizable logo hangs prominently. Next to it is a new brand logo in the colors of a Poké Ball.

[poképal]

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