Cheng Che stood in front of the clothes rack, a notification suddenly popped into his head.
[ Hand of God ] triggered.
In that instant, it was as if something had electrified his brain.
The formal wear and sportswear in front of him began to be rearranged and combined. His subconscious automatically deduced all possible combinations and then came to a conclusion.
The suit is wrong.
Cheng Che blinked and carefully considered this "optimal solution".
It has two sides: one for the outside world and one for the inside world.
A suit represents "success," but there are many ways to achieve success, and a suit is just one of them.
The external aspect should be tennis. The internal aspect should be school uniforms.
Cheng Che is only nineteen years old this year, and has been out of high school for less than half a year.
He wore the school uniform of Spring City No. 13 Middle School not to pretend to be young, but to show his true self.
Audiences love his youthful spirit and the freshness of him as if he's just stepped out of school.
School uniforms capture this more accurately than sportswear.
Cheng Che called Qin Lie over.
"What's wrong?" Qin Lie walked over, thinking he couldn't decide on the clothes.
Cheng Che said in a low voice, "I'd like to discuss it with Teacher Chen; I'd like to change the filming plan."
Qin Lie was taken aback. "Change what?"
"The group in formal attire, change into school uniforms."
Qin Lie looked at him and remained silent for a couple of seconds.
Are you serious?
"Seriously," Cheng Che said. "Two sides, one is Champion, the other is a student. Tennis uniform and school uniform. A suit doesn't represent me. I've only been out of school for a short time."
Qin Lie stared at him for a few seconds, then nodded.
"I'll go talk to Teacher Chen."
He walked over to Teacher Chen and whispered a few words to her.
At first, Teacher Chen frowned deeply and pursed her lips into a thin line.
"Change school uniforms?" Teacher Chen's voice wasn't loud, but there was a hint of displeasure in her tone. " Cheng Che is popular, but does he even know anything about fashion?"
Qin Lie didn't rush to refute him; he waited until the other person finished speaking before slowly opening his mouth:
" Teacher Chen, Cheng Che is nineteen years old this year, and he graduated from high school less than half a year ago. Everyone likes him because of his youthful spirit. Anyone can wear a suit, but only he can wear the school uniform of Spring City No. 13 Middle School."
Teacher Chen pushed up his glasses, as if he wanted to say something, but then swallowed his words.
He thought about it for a while, then suddenly clapped his hands.
"No, you're right."
He took two steps in place, then quickened his pace, and suddenly turned around, his eyes lighting up.
"School uniforms are definitely better than suits. His youthful energy and sense of youthfulness are his core competitive advantages. There are too many people wearing suits, but he's the only one who Champion wearing a school uniform."
He immediately turned to his assistant and shouted, "Go check the uniform design of Spring City No. 13 Middle School, and get the complete picture."
Qin Lie took out his phone and flipped to a photo.
That was a class photo of Cheng Che from high school. He was standing in the back row wearing his school uniform, and the style of the uniform was clearly visible.
Teacher Chen leaned over for a look and nodded.
"White short-sleeved shirt, dark blue trousers. Simple and clean." He turned to his assistant and said, "Contact the clothing department and have a set made within an hour. The size should be Cheng Che's."
The assistant ran off in a hurry.
Cheng Che sat down on the sofa next to him, took out his phone, and glanced at his email.
Professor Liu has no new emails.
Almost a month has passed since submission, and the external peer reviewers have returned, but the final confirmation has not yet arrived.
He wasn't too worried.
He had already proven himself successful, and with the added benefits of being a top Zhuangyuan and having Green Lights All the Way Certificate, his chances of passing were very high.
He just wanted to see the "received" confirmation as soon as possible.
He put down his phone, leaned back on the sofa, and closed his eyes to rest for a while.
The school uniforms arrived an hour later.
Cheng Che stood up and took the clothes.
Wearing a white short-sleeved shirt and dark blue trousers, with the school emblem of Spring City No. 13 Middle School embroidered on the chest.
He went into the locker room and changed.
The shirt fits perfectly, with a good shoulder line and a just-right waistline.
He buttoned up his clothes, tucked the hem into his waistband, and then walked out.
Everyone in the studio looked over.
Cheng Che stood under the light, wearing that white school uniform shirt, the sleeves rolled up to his wrists, and the collar slightly open.
His hair was simply styled by the stylist; it wasn't overdone, just clean.
Then [ Camera Language ] was triggered.
The moment he stood there, the focus of the entire image was set.
Sunlight streamed down from the studio's overhead lights and fell on his shoulders.
He tilted his head slightly, looked at the camera, and had a very faint smile on his lips.
That curve contained the carefree spirit of youth, as well as a certain inexplicable confidence.
The female staff member in the shed was the first to notice her own reaction.
A girl in charge of props stood to the side, her notebook untouched, her eyes fixed on Cheng Che's direction.
The makeup artist's assistant had just put down her brush when she saw Cheng Che walk out; her hand froze in mid-air, motionless for a long time.
Then the [ Heartthrob of Ten Thousand ] title effect was triggered.
The studio lights were very hot, but they felt their faces were even hotter.
A young female director stood behind the monitor, looking at Cheng Che's profile. She subconsciously fanned her own face with her hand and found that the tips of her ears were red.
She whispered to her colleague next to her, "Why does he look like that in his school uniform...?"
My colleague didn't answer.
She stared in Cheng Che's direction, swallowed hard, and then quickly lowered her head, pretending to look at her phone.
Another female staff member stood there, clutching the clothes hanger in her hand, muttering, "This is just too much..."
Teacher Chen looked at the screen through the camera without saying a word, but the corners of her mouth slowly curved into a smile.
"Very good," he said. "That's it. One more set."
The second set is tennis attire.
Cheng Che changed into a white tennis outfit: a short-sleeved shirt, shorts, and a headband.
He was holding a tennis racket and standing in front of the backdrop.
Teacher Chen asked him to do a few movements: swinging the racket, serving, and running.
Cheng Che gripped the racket in his hand and adjusted his grip.
Then he swung his racket. The movement was clean and crisp, with a small range of motion, but every muscle was in the right place.
The lines of his arms, the power from his waist and abdomen, and the landing points of his feet were all just right.
That action changed the atmosphere in the studio again.
When the female staff member wore the school uniform before, she blushed and her heart raced, as if she had seen the most handsome senior in the school.
Now, when they wear tennis clothes and swing their rackets, they feel something different.
A girl in charge of lighting watched Cheng Che's swing and subconsciously fanned herself with her hand.
The makeup artist next to him had given up her work, leaning against the wall, staring in Cheng Che's direction, her lips slightly parted.
"Is he like this when he plays tennis?" she asked her colleague next to her.
"He's even more handsome than that," my colleague said. "Have you seen him in the Australian Open final?"
"I didn't see it."
"Then you must see it when you get back. He's ten times more handsome than he is now."
Cheng Che swung his bat a few more times, then stopped and glanced in the direction of the photographer.
His gaze was calm, yet carried a certain confidence that came with being on the field.
Teacher Chen pressed the shutter and took more than a dozen photos.
"That's enough," he said. "The material is excellent."
When Cheng Che changed back into his own clothes and came out of the dressing room, the female staff in the photography studio had not yet fully recovered.
A female director saw him come out, and forgot to turn the page on her notepad.
Another girl kept her head down, pretending to pack her things, but her ears were still red.
Qin Lie stood to the side, watching all this, and began to make plans in his mind.
He had wanted to hire a bodyguard for Cheng Che for a long time.
I've brought it up a few times before, but Cheng Che always says it's unnecessary, that he thinks he can handle it.
But seeing the female staff's reactions today, he felt that this matter could not be delayed any longer.
Without consulting anyone, we'll act first and report later.
After taking the photos, Cheng Che left with Qin Lie.
Teacher Chen stood at the entrance of the photography studio, watching them walk away, then turned back to the computer and pulled up the photos that had just been taken.
He flipped through them one by one.
In the group wearing school uniforms, Cheng Che stood under the light, looking as clean as if he had stepped out of a painting.
In the tennis outfit, his swing was frozen at its highest point, showcasing his smooth muscle lines and focused gaze.
Teacher Chen stared at the screen, her fingers trembling with excitement.
"This set of photos..." he muttered to himself, "If I release it now, the entire fashion industry will explode."
But he knew he couldn't send it.
According to Esquire's rules, the March issue cannot be revealed in advance.
He could only endure it.
Endure until March.
The very next day, while " The Youth Here " was still being discussed across the internet, LV began its promotional campaign across the Asia-Pacific region.
The Asia-Pacific region covers more than a dozen countries, including Xia Country, Japan, South Korea, Singapore, Thailand, Malaysia, Malaysia, the Philippines Indonesia, Vietnam, and Australia.
LV simultaneously launched Cheng Che's endorsement advertisements in key cities of these countries.
Tokyo subway stations, Seoul shopping district screens, Singapore airport jet bridges, Bangkok Skytrain carriages.
Cheng Che's photos appeared in every prominent position.
The domestic promotional efforts are greater.
In Capital City's China World Trade Center, Magic City's Nanjing Road, Guangzhou's Tianhe, and Shenzhen City's MixC, LV's flagship stores have all been adorned with posters featuring Cheng Che.
The light boxes in subway stations, the billboards at bus stops, and the screens in office building elevators are all occupied by the same person.
In that photo, Cheng Che is wearing a black LV suit, standing on a high place, head slightly lowered, looking downwards.
The background is a blurred cityscape at night, with lights stretching into blurry streaks behind him.
His expression was indifferent, the corners of his mouth were slightly downturned, and a small shadow was cast on his brow bone, giving him a quiet but oppressive aura.
That feeling of "I'm watching you" can be felt even through the screen.
The announcement was made simultaneously on Weibo and Douyin.
"Welcome Cheng Che to become LV's Asia-Pacific brand ambassador."
The number of comments exceeded 100,000 within ten minutes.
Holy crap!!! He's an LV ambassador!!!
[Is this the first title held by a celebrity from Xia Country?]
He looks so handsome in LV, and the way he looks down at people, I'm dying for him!
I saw his poster at the subway station and stood there looking at it for five minutes.
[LV, you chose the right person; he truly deserves to carry this brand.]
[This aura is something most celebrities don't have; he exudes sophistication just by standing there.]
[I'm in Tokyo, and the subway stations are full of his posters; even Japan girls are looking at them.]
[Same in Seoul, my South Korea friends on WeChat Moments are asking who this is.]
Cheng Che has truly gone international this time.
[LV Asia-Pacific brand ambassador, even among the top four celebrities, no one has ever held this position.]
[My Che Baby, you're the pinnacle of Xia Country's fashion scene!]
The atmosphere is completely different in the studios of those celebrities.
Gu Yan sat on the sofa, looking at Cheng Che's LV poster on his phone screen, his expression very unpleasant.
In all his years in the industry, the highest fashion asset he's ever held is a regional endorsement for a mid-range luxury brand.
He never even dared to dream of becoming LV's Asia-Pacific brand ambassador.
He placed his phone face down on the sofa, leaned back in his chair, and closed his eyes.
"I'm not watching anymore."
The assistant and agent stood by without saying a word.
Meanwhile, in the photo studio of Esquire, Teacher Chen looked at the set of school uniform photos that had not yet been released on the computer screen and sighed.
He glanced at the schedule. There was still more than a month until the March issue was released.
"Endure," he told himself. "Endure until March, then show them what true youthful spirit is."