LV's promotional efforts exceeded everyone's expectations.
Let's not talk about the domestic situation.
The light boxes in subway stations, the billboards at bus stops, and the screens in office building elevators are everywhere; there's no escaping them.
Some netizens have compiled statistics showing that Cheng Che's LV advertisements appeared in more than 200 locations in Capital City alone within a single day.
Some people joke that if you drive along the Third Ring Road in Capital City, you'll see Cheng Che watching you at every intersection.
But what truly shocked the entertainment industry was the international internet.
LV simultaneously launched Cheng Che's endorsement advertisements in more than a dozen countries in the Asia-Pacific region.
This is not a typical regional promotion; it's a globally synchronized plan directly issued by LV headquarters.
The entire exterior wall of the LV flagship store in Ginza Tokyo, has been replaced with a huge poster of Cheng Che.
His advertisements are playing on a loop on large screens in the Myeongdong shopping district of Seoul.
His photo is pasted on the first pillar to the last in the jet bridge of Singapore Changi Airport.
The BTS Skytrain in Bangkok, the Petronas Twin Towers shopping mall in Kuala Lumpur, Circular Quay in Sydney, and the business district of Manila are all occupied by the same person.
Then someone collected these photos, pieced them together into a nine-grid image, and posted it on Weibo.
The caption was just one sentence. "Just look at the level of respect LV gives Cheng Che."
This image was shared 50,000 times within half an hour.
The comments section was filled with shock.
[A whole wall in Ginza Tokyo??? That spot used to only be reserved for LV's global ambassadors, right?]
[That giant screen in Myeongdong, Seoul—even top Korean celebrities haven't been on it; Cheng Che is the first.]
[You can see that jet bridge at Singapore Airport about twenty times on a single trip.]
[I saw Circular Quay in Sydney yesterday. I thought he was some local celebrity, but it turned out to be Cheng Che.]
[I counted, and this image contains promotional materials from at least twelve countries.]
[This is unprecedented for any entertainer in the history of Xia Country.]
[LV, you really spoil him, I'm even jealous!]
What shocked everyone even more were the data.
Less than an hour after LV's announcement, Cheng Che topped the trending searches in more than a dozen countries across the Asia-Pacific region.
Xia Country, Japan, South Korea, Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, Australia.
One person simultaneously topped the trending search lists in more than a dozen countries.
The comments section was filled with praise, with compliments in various languages mixed together, creating a truly spectacular scene.
Someone created another image, piecing together screenshots of trending topics from these countries, with the caption. " Cheng Che, dominating the Asia-Pacific trending topics list alone."
This image has once again ignited the internet.
The reactions of the four top celebrities were divided into two camps.
Shen Du and Lu Heng originally didn't care.
Shen Du is a movie star who takes a cool and aloof approach, which doesn't overlap with Cheng Che's career path.
Lu Heng is a frequent guest on variety shows and enjoys high national recognition, so he doesn't worry about losing his job.
But when they saw the collage of trending topics across the Asia-Pacific region, both of them fell silent.
Shen Du sat in his studio, staring at the jigsaw puzzle for a long time.
He is the top star in Xia Country, having debuted for ten years, won the Best Actor award, and endorsed international brands.
But his commercial value has never reached this level.
He's the LV Asia-Pacific brand ambassador, but he's never even touched him.
He turned off the picture, leaned back in his chair, and felt a strange, indescribable feeling.
It's not jealousy, it's imbalance.
It took him ten years to get to where he is today, Cheng Che got there in just six months.
And they went further than him.
Lu Heng's reaction was more direct. He posted in the studio group. "This person's popularity is beyond our reach." No one responded.
Meanwhile, in Cheng Che's fan page, fans are celebrating wildly.
[LV Asia-Pacific Brand Ambassador!!! The first Xia Country celebrity to achieve this!!!]
[My Che Baby is so amazing! LV treats him so well, I'll only buy LV from now on!]
I've already gone to the LV store and bought a bag to support Che Baby!
[The rich lady upstairs, please take me under your wing!]
I bought an LV T-shirt. It was expensive, but considering that Che Baby is the spokesperson, it was worth it.
Our Che Baby deserves the best.
[LV has good taste; Cheng Che is the perfect match.]
Outside of Cheng Che Che's fan page, many celebrities were secretly browsing it.
A second-tier female celebrity flipped through those posts and curled her lip.
"It's just an LV bag, what can these fans support? They have to grit their teeth to buy one, how can they boost sales?"
Her assistant stood beside her, hesitated for a moment, and then spoke cautiously.
"Sis, actually... there are a lot of rich women among Cheng Che's fans."
The female celebrity was stunned for a moment. "What?"
The assistant took out his phone and scrolled through several Weibo accounts.
Those accounts have very simple names, but they have a lot of followers, and they usually post photos of various luxury goods and high-end lifestyles.
"Look at this one, she used to be a fan of Yi Yangfan, now she's called ' Che Baby's Rich Female Fan '. And this one, she used to be a fan of Shen Du, now she's called ' Che Baby's Little Treasury '. This one is even more outrageous, she used to be Gu Yan's number one rich woman fan, now she's called ' Che Baby's Only Rich Lady '."
The assistants flipped through the pages one by one, and the female celebrity's expression changed from indifference to surprise.
"I recognize these IDs," she said. "They used to be young, wealthy female fans of various top celebrities, spending lavishly on chart rankings, fan support, and endorsements. How did they all switch allegiances?"
" Cheng Che is just too charming," the assistant said. "After they switched allegiances, they even said on Weibo that Cheng Che is the most worthy idol they've ever seen."
The female celebrity chuckled, "Wow, she managed to steal the hearts of four top celebrities all by herself."
She thought about it and found it quite interesting, so she scrolled down to the comments section of one of the wealthy women's Weibo.
The comments section is already buzzing with arguments. Several fans of the former top celebrity went to the rich woman's Weibo to question her:
Why did you climb the wall? Didn't you say you'd love your brother forever?
The rich woman's reply was pushed to the top.
"My Che Baby seems to be better than your so-called top star in every aspect, right?"
In short, the comment section fell silent.
No one objected anymore.
Because they found that this statement was irrefutable.
In terms of looks, Cheng Che is top-tier.
In terms of talent, he was the top scorer in the college entrance Zhuangyuan and is currently studying at Peking University.
In terms of skill, he is a tennis world Champion.
In terms of works, " The Youth Here " is currently airing and " Walking the Flower Road Together " is the variety show of the year.
In terms of commercial value, he is the first Xia Country artist to become LV's Asia-Pacific brand ambassador.
Who can compare to such an idol?
After reading the comments, the female celebrity put down her phone and sighed.
"Alright," she said to her assistant, "Don't mention Cheng Che in front of me again."
The assistant nodded, but in his heart he thought, there's no point in not mentioning it; his name is everywhere on his phone.