As the president, Fu Ruiming was already very unhappy with Xu Yan Xu Yan because he had given her too much benefit in the divorce settlement. He took advantage of this situation and directly targeted Xu Yan, complaining that Xu Yan had listened to Ye Jin and spent a lot of money to change the actors and reshoot the drama.
Xu Yan: Damn it! I really want to report this scumbag and send him to jail right now!
In today's society, even the best wine needs advertising, so Xu Yan naturally couldn't agree to cut advertising costs. But Ye Jin remained calm and even comforted her.
"This drama is a historical romance, which naturally has the largest base of fans of all genres. In addition, ' Kunlun Duel ' is also a big IP. Although it's a bit old, it still has many book fans, so they will definitely take a look. As for the haters, there's no need to worry too much. The worst thing for a drama is to be ignored. Their jumping around everywhere is also a form of publicity. Moreover, in order to capture negative images and criticize the drama, they will definitely watch the drama as soon as possible, which also generates buzz."
"Of course, the most important thing is that you have confidence in our drama. Although the quality certainly can't compare to those serious dramas, it's already considered a top-notch work among ancient costume dramas. Netizens aren't blind; once they watch it, they definitely won't believe the nonsense the haters spout."
"Of course, the more publicity the better, after all, even the best wine needs advertising. But in the current situation, we don't need to force it. We can spend most of the publicity budget on the premiere. As for the rest, if the show becomes a hit, will we still lack publicity funds?"
"And don't you think the most exciting stories are those that everyone underestimates but become huge hits? Even if our show has some flaws, we can use the excuse that the production team was poor to whitewash it!"
Xu Yan was initially furious that Fu Ruiming had deliberately humiliated her, but after hearing Ye Jin's words, she stopped dwelling on it.
Yeah, this drama wasn't well-received, so it's normal for it to flop. If it becomes a hit, it would be a miracle, and it would be a perfect opportunity to slap that scumbag Fu Ruiming in the face.
So Xu Yan calmed down and agreed.
Then, " Kunlun Duel " was released amidst widespread skepticism.
On the first day, " Kunlun Duel " had a lukewarm reception, even lower than the premiere of a typical S-level historical romance drama. Some of the viewers were even just casual trolls looking for entertainment.
[I told you changing the cast would definitely cause a flop, especially since it's being released so soon. This is supposed to be a fantasy drama; the special effects will most likely be cheap.]
[The male lead, Zhou Yue, has terrible acting skills and looks effeminate; he doesn't fit the male lead role at all.]
[I'd like to see just how bad this show can be. Not only did they replace actors midway through, but they also aired it so quickly; it's obviously a shoddy production.]
However, as they continued their tirade, they unconsciously stopped.
[Wow, the plot is surprisingly addictive! I've unknowingly watched all six episodes, and I'm even curious to see what happens next.]
[+1 to the comment above, I've already read the original novel.]
[The person upstairs can rest assured and read the original novel. Although it's an older online story, it's really good. And this drama is actually more faithful to the original than I expected; I had low hopes.]
[Okay, I was originally a hater who wanted to screenshot some unflattering moments, but now I'm hooked on the story and desperately want to know what happens next.]
[The production quality of this drama wasn't particularly refined, and the actors' performances were just passable, though not terribly bad, but the plot was incredibly addictive. No wonder the novel was such a huge hit.]
Having watched almost all the historical romance dramas this year, I declare this one has the most captivating plot. I think this drama will be a dark horse.
Don't you guys think that although the actors' acting skills are mediocre, they fit their roles strangely well?
[Yes, yes, especially Ye Jin's portrayal of the senior sister. Although she's only been on screen for a dozen minutes so far, she truly captured that "white moonlight" feeling, just like I imagined when I read the book.]
[I've become Mouban fan and a self-proclaimed advocate; I've already recommended it on Weibo and Douban!]
A few hours after the broadcast of " Kunlun Duel ", in addition to the general ridicule of " Kunlun Duel ", a small number of people on the forum and Big-Eyed Boy started to say good things and promote it. At first, these people were regarded as paid trolls.
[These days, paid online commentators are getting increasingly low-quality. I remember they used to post long messages, but now it's just an empty "It looks good." I doubt they'll get paid for that.]
[How could Kunlun Duel possibly be good? It looks like a shoddy production, okay? I saw some screenshots of the main characters on another site, and they were absolutely awful.]
[Damn, I was so bored I actually got persuaded to watch this. If it's bad, I'll definitely come back and rant about this garbage show.]
Although most netizens didn't believe it, a small number of people were persuaded to watch the show, and then these people became enthusiastic advocates.
Even if they weren't that into it, seeing the screen full of mocking posts on Weibo and forums made them feel humiliated and they couldn't help but speak up for Kunlun Duel.
[Wow, folks, Kunlun Duel is actually pretty good!]
[I just ordered a late-night snack, casually opened the app to order more food, and then I found that it actually looks pretty good.]
Seriously, the first two episodes are free anyway, so watching them is definitely worth it.
[I used to think those people praising it were paid trolls, but when I browsed the trending topics, I saw that the show's premiere only got a low-ranking trending topic. Where would they get the money to buy so many paid trolls?]
[I'm somewhat of an industry insider, and it's true that the promotion of the TV series " Kunlun Duel " was downgraded for well-known reasons. Their marketing budget was practically nonexistent; they simply couldn't afford the scale of the online trolls they have now!]
Soon, the popularity of " Kunlun Duel " swept across the entire internet at an extremely fast pace, and the number of views also soared with the recommendations of netizens, which can be described as a slow start followed by an explosive growth.
Because of the initial lack of optimism surrounding " Kunlun Duel," the shortage of promotional funds further frustrated a large number of fans, making them even more loyal than fans of other shows. They racked their brains every day to come up with promotional strategies for " Kunlun Duel Kunlun Duel " to achieve better results.